The Kavalier Update: How I Maintained A Loyal Audience During The Pandemic
This is a follow up story for The Kavalier. If you're interested in reading how they got started, published over 6 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
My name is Jon Shanahan and I’m the founder and owner of The Kavalier, one of the most trusted Menswear channels on youtube. I founded the channel in 2015 with the goal of teaching men not only how to dress but how to treat clothing as an investment and shop accordingly. Every piece I recommend on my channel, every brand, every collaborator, I test myself before talking about it.
I occasionally do paid sponsorships but my usual MO is affiliate partnerships, of which I’ve built a vast network with many of the best-known DTC brands in menswear. I prefer these overpaid sponsorships because they allow me to review products and brands honestly. As a result, I’ve built up a lot of trust from my audience, perhaps a bit more than a few other influencers.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
