Esc
The Exact System I Used To Build A $10K/Month App
Starter Story
Jun 21, 2026
An built an app that has thousands of users and hit 6-figures ARR. But after almost running out of cash for this app, he spent 2 months developing a framework that completely transformed his business. In this video, we break down his entire system and how any builder can this for their own app.
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4:59 The VSC Framework
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Chapters
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No tools listed for this business.
Most
people
build
an
app
and
have
no
idea
it's
going
to
work
And
then
they're
shocked
when
it
makes
zero
dollars
But
what
if
I
told
you
before
you
build
you
could
predict
that
it
will
work
We
took
the
app
from
3000
to
10
000
MRR
in
less
than
eight
months
This
is
on
And
he
has
a
simple
three
step
framework
that
can
tell
you
if
your
app
idea
can
actually
grow
before
you
waste
months
on
it
What
we
do
to
understand
what
is
the
right
thing
to
build
or
what
is
the
right
thing
to
scale
is
going
to
TikTok
and
locate
three
things
It's
called
the
VSC
framework
and
he
used
it
on
his
own
app
that
now
makes
over
10
000
a
month
Every
phone
has
three
to
five
TikTok
accounts
You're
looking
at
15
to
20
TikTok
accounts
right
now
I
asked
on
to
come
out
of
the
channel
to
break
down
the
VSC
framework
And
in
this
episode
we'll
dive
into
how
to
know
if
you
can
get
millions
of
views
on
short
form
how
to
know
if
short
form
is
actually
scalable
for
your
app
and
why
getting
views
versus
downloads
are
two
completely
different
things
All
right
let's
dive
in
I've
had
walls
and
this
is
starter
story
All
right
on
welcome
to
the
channel
Tell
me
about
who
you
are
what
you
built
and
what's
your
story
My
name
is
on
now
and
I
am
building
flame
It's
an
app
for
couples
where
we
help
you
connect
with
daily
rituals
Just
really
simple
We
give
you
a
question
a
day
which
allows
you
to
connect
with
your
partner
sitting
at
250
000
downloads
right
now
50
million
organic
views
And
we
took
the
app
from
3000
to
10
000
MRR
in
less
than
eight
months
And
I
am
here
not
to
tell
you
my
origin
story
but
to
tell
you
about
the
system
that
made
it
happen
We
call
it
the
VSC
framework
I
love
this
VSC
framework
because
it's
a
great
way
of
thinking
about
what
is
the
right
idea
to
build
And
we're
going
to
get
all
into
that
But
before
we
do
can
you
show
me
your
app
that
you
build
the
app
that
makes
over
10
000
MRR
Also
pull
up
some
of
your
revenue
screenshots
to
prove
this
is
legit
The
flame
is
a
daily
ritual
app
for
couples
What
we
do
is
we
give
couples
a
question
a
day
and
AI
relationship
coach
which
which
is
trained
on
every
answer
you
give
it
And
we
built
it
for
the
80
of
couples
who
say
their
relationship
needs
work
but
won't
pay
200
MRR
for
therapy
So
the
product
works
on
a
subscription
model
and
we're
currently
in
the
middle
of
a
sales
proceed
I
can't
pull
up
the
numbers
right
now
but
this
is
last
year
from
when
we
took
the
app
sitting
at
roughly
3000
to
10
000
all
the
way
just
by
using
organic
TikTok
Then
this
is
what
I'm
semi
famous
on
X
bar
is
my
ugly
tracker
Every
single
TikTok
account
we
have
is
on
the
sheets
As
you
can
see
the
cumulative
views
we're
sitting
at
right
now
are
roughly
58
million
which
is
over
a
period
of
the
last
year
to
I'll
show
you
some
of
the
the
TikTok
content
later
as
well
and
show
you
how
do
we
exactly
go
around
putting
these
pieces
of
content
out
Okay
cool
Well
thank
you
for
sharing
that
It
looks
like
a
super
cool
app
What's
your
background
How
do
you
get
to
the
place
where
you're
building
super
cool
consumer
app
that's
doing
over
10
000
a
month
My
origin
story
starts
as
a
gym
bro
So
I
launched
a
fitness
chain
in
China
We
scaled
it
to
50
million
ARR
across
seven
locations
And
then
I
moved
to
Europe
I
worked
for
a
German
scale
up
I
took
them
from
a
40
million
cities
B
to
200
million
cities
C
And
throughout
this
process
I
learned
a
crucial
lesson
I
understood
that
distribution
has
become
the
mode
and
that
should
be
the
focus
of
every
founder
out
there
I
moved
to
New
York
which
is
where
I
launched
Flame
The
reason
behind
Flame
was
because
I
saw
there
were
a
lot
of
apps
out
there
to
help
you
find
a
partner
almost
none
to
help
you
make
the
relationship
better
afterwards
Started
building
Flame
with
my
then
French
girlfriend
We
started
using
the
app
to
build
a
relationship
I
also
used
the
relationship
to
build
the
app
based
on
what
I
learned
And
we're
married
so
I
guess
it
worked
Classic
entrepreneur
you
know
solving
their
relationship
through
building
an
app
I
love
it
So
how
did
you
come
up
with
the
idea
for
this
app
that
now
makes
over
10
000
a
month
month
I
mean
you
guys
are
busy
right
And
you
understand
that
when
you're
busy
your
relationship
often
takes
a
backseat
And
we
wanted
to
build
something
for
the
relationship
We
wanted
to
build
your
relationship
dashboard
where
you
could
connect
with
it
on
a
regular
daily
basis
You
had
to
invest
two
minutes
every
day
to
answer
a
question
question
about
your
relationship
You
could
not
see
your
partner's
answer
until
you
answered
as
well
And
this
allowed
you
to
discover
about
your
relationship
a
little
bit
every
single
day
The
VSC
framework
that
An
is
about
to
share
is
gold
Because
it's
exactly
how
he
grew
his
app
to
over
10
000
a
month
This
is
the
number
one
question
I
get
all
the
time
Pat
how
do
I
actually
grow
my
app
Well
this
is
exactly
why
we
launched
the
organic
short
form
playbook
which
is
a
free
download
where
we
will
break
down
how
successful
app
founders
that
we've
brought
right
onto
this
channel
are
growing
their
apps
today
with
organic
short
form
inside
You'll
find
tons
of
free
content
including
how
to
reverse
engineer
viral
Tik
TOKs
how
to
find
formats
that
actually
work
and
how
to
get
millions
of
views
on
your
app
for
free
If
you're
serious
about
actually
growing
your
app
then
head
to
the
link
in
the
description
and
you
can
download
it
100
for
free
All
right
let's
get
back
to
the
episode
What
I
think
is
really
interesting
What
I
wanted
to
bring
you
on
the
channel
is
you
had
this
framework
which
is
how
to
think
about
how
to
validate
an
idea
and
how
successful
an
app
idea
could
be
before
you
even
come
up
with
the
idea
or
even
before
you
even
start
building
the
idea
So
could
you
break
down
this
framework
for
me
I
think
it'd
be
useful
for
a
lot
of
people
watching
this
who
maybe
have
an
idea
or
want
to
find
an
idea
of
how
to
essentially
predict
or
know
that
an
idea
will
be
successful
in
2026
What
we
do
to
understand
what
is
the
right
thing
to
build
or
what
is
the
right
thing
to
scale
is
going
to
Tik
TOK
and
locate
three
things
First
one
is
V
viral
Has
this
format
has
this
kind
of
content
has
this
pain
point
has
it
gone
viral
before
What
we
mean
by
virality
is
has
it
hit
over
a
hundred
thousand
views
on
multiple
pieces
of
similar
content
from
accounts
under
5
000
followers
Now
you'll
ask
me
like
Ankit
why
is
5
000
important
You
know
why
could
it
not
be
coming
from
an
account
with
million
followers
It's
because
when
it's
under
5
000
followers
the
content
goes
viral
not
because
of
that
account's
reach
but
because
of
the
content
itself
Second
is
scalability
You
need
to
grind
man
You
need
to
put
out
volume
It's
a
volume
game
It's
about
how
much
can
you
put
out
how
much
can
you
understand
what's
working
what's
not
At
one
point
we
were
putting
out
150
pieces
every
day
to
test
a
single
hook
And
for
this
volume
I
always
say
pick
something
that
can
be
scaled
Can
you
produce
hundred
of
these
without
burning
out
How
Either
you
use
AI
generated
content
which
has
become
incredible
You
look
at
cling
3
0
videos
You
look
at
see
dance
videos
The
kind
of
content
that's
been
created
is
really
close
to
realistic
videos
Or
the
second
thing
we
also
did
is
we
hired
UGC
out
of
Eastern
European
countries
and
Russia
And
it
was
literally
1
for
a
60
second
video
You
go
on
a
channel
like
quark
ru
and
it's
like
the
fiber
of
Russia
And
you
can
find
this
UGC
for
this
cheaper
price
Then
the
third
which
is
the
most
important
convertibility
You
can
go
wider
on
social
media
by
taking
a
format
that's
already
working
and
creating
on
the
video
like
that
But
if
it
doesn't
convert
for
your
product
it's
not
worth
anything
How
do
you
determine
this
When
you're
trying
to
find
the
right
kind
of
content
you
go
on
the
content
and
you
see
the
comments
If
it's
promoting
a
product
are
people
asking
for
the
product
Are
they
saying
that
Hey
what's
the
app
What's
the
product
Where
can
I
find
this
If
they're
just
saying
lol
or
I
don't
agree
with
this
or
it's
just
controversial
it
probably
might
not
work
well
for
conversions
Now
this
is
in
a
nutshell
what
I
define
as
the
VSC
framework
And
this
is
what
saved
our
asses
last
year
and
saved
my
company
from
dying
Okay
cool
I
love
the
VSC
framework
So
could
you
show
me
a
piece
of
content
that
has
all
three
of
these
What
I'll
do
is
I'll
start
with
a
piece
of
content
that
doesn't
actually
So
when
we
look
at
this
piece
we
see
that
it's
fitting
the
V
part
of
the
framework
Then
S
it's
scalable
as
well
As
you
can
see
it's
slideshows
created
with
Nano
Banana
with
a
text
overlay
on
them
not
complicated
to
create
Then
the
third
part
when
we
come
to
the
convertibility
element
what
we
do
is
once
we
put
out
a
content
we
scan
the
comments
If
they're
not
asking
about
the
product
they
don't
mention
the
product
I
would
say
that
it's
a
bigger
sign
that
it's
not
going
to
lead
to
high
conversions
Of
this
video
that
got
120
000
views
I
think
we
got
nine
or
eight
trials
started
Now
this
one
worked
really
well
for
us
And
there's
a
highly
engaging
text
overlay
where
a
woman
is
stuck
in
a
long
distance
relationship
or
she's
saying
how
do
you
not
mess
it
up
How
do
you
not
lose
it
And
then
when
we
go
on
to
the
next
slide
this
is
where
we
plug
a
product
in
It's
a
slideshow
And
what
we
do
then
is
we
comment
seed
within
this
Every
one
of
these
comments
you're
going
to
be
seeing
is
going
to
be
promoted
promoted
from
that
account
itself
or
from
another
account
we
have
Now
this
is
a
way
we
notice
we
can
get
high
conversion
on
the
content
When
we
don't
get
a
lot
of
organic
traffic
through
we
go
in
from
all
the
other
accounts
we
have
and
we
drop
in
comments
on
the
comments
that
are
already
coming
in
and
this
led
to
roughly
a
1
conversion
rate
for
us
which
is
really
high
for
organic
social
Okay
Thanks
for
sharing
this
I
mean
what
I
think
is
super
cool
is
the
amount
of
like
scale
and
experimentation
that
you're
doing
here
And
you
kind
of
mentioned
this
earlier
before
but
you
had
like
a
whole
spreadsheet
where
you
track
all
the
content
I
think
that's
super
cool
Could
you
show
me
that
spreadsheet
and
kind
of
explain
how
you
use
it
and
people
could
maybe
create
something
similar
So
this
is
the
beautiful
spreadsheet
And
what
we
do
here
on
the
left
most
side
is
we
track
all
the
accounts
what
phones
are
on
and
then
the
important
work
starts
from
here
where
we
are
tracking
tracking
what
is
happening
with
the
account
Is
it
on
warmup
phase
one
two
Is
it
positive
Is
it
healthy
Unhealthy
Stop
blog
et
cetera
Then
we
switched
to
understanding
what
channel
is
it
on
Does
it
have
TikTok
only
Does
it
have
TikTok
and
lemonade
Does
it
have
TikTok
and
Instagram
So
as
you
can
see
Pat
some
of
them
have
reactions
Some
of
them
have
slideshows
Some
of
them
have
other
kinds
of
content
My
team
goes
in
every
single
day
and
they
track
how
many
views
are
we
getting
on
the
videos
How
many
likes
are
there
And
then
they
leave
notes
in
the
comments
on
what
is
working
What
is
not
working
Why
Because
this
helps
us
understand
what
part
of
the
video
performed
well
What
would
should
we
try
to
replicate
today
What
should
we
not
try
to
replicate
today
Another
cool
spreadsheet
we
have
is
where
we
track
the
hooks
and
how
they're
performing
individually
Based
on
this
if
this
is
working
then
we'll
iterate
on
it
the
next
day
and
the
next
day
and
the
next
day
by
changing
small
wordings
or
putting
the
placement
differently
One
of
the
secrets
we
had
is
we
were
having
a
woman
who
was
reacting
on
the
camera
We
discovered
that
if
we
put
the
text
right
on
her
neckline
so
not
on
her
face
right
on
her
neckline
the
video
performed
the
best
for
some
reason
Right
This
is
something
we
discovered
after
putting
it
out
every
single
day
All
right
Well
I
love
this
spreadsheet
and
if
you're
cool
with
it
I'm
going
to
put
it
as
a
link
in
the
description
that
anybody
watching
this
can
download
this
template
for
free
if
they
want
to
do
the
same
thing
and
implement
the
VSC
framework
and
track
all
of
their
content
So
I
will
put
that
down
there
in
the
description
if
you're
okay
with
it
and
you
can
download
it
right
now
for
free
Let's
switch
topics
and
talk
about
this
app
that
you
built
Could
you
just
demo
this
app
to
me
Show
me
the
app
that
you
built
that
makes
for
10
000
a
month
We're
sitting
on
the
homepage
right
now
As
you
can
see
on
the
homepage
we've
got
me
and
my
partner
put
up
there
And
then
we
have
the
daily
question
The
question
of
the
day
is
do
you
prefer
to
be
the
little
spoon
or
big
spoon
while
cuddling
Moving
out
of
that
once
I
answer
this
question
what
happens
is
then
the
AI
is
training
itself
based
on
every
answer
it
receives
right
So
we've
got
a
flame
AI
built
into
the
app
which
when
you
open
you
have
different
modes
of
the
coach
you
can
employ
So
there's
a
naughty
coach
There's
a
gifting
genie
If
you
want
to
give
your
partner
something
Some
of
the
part
which
I
love
about
the
app
personally
is
also
the
bucket
list
where
we
allow
you
to
create
a
bucket
list
with
your
partner
You
can
plan
your
memories
things
you
want
to
do
together
And
my
favorite
is
the
memory
right
Now
there's
so
many
beautiful
memories
couples
have
which
they
can
cherish
together
We
allow
you
to
keep
track
of
those
memories
in
a
timeline
which
is
private
just
to
you
and
her
And
this
is
how
the
app
works
The
whole
point
is
providing
people
with
a
daily
ritual
a
daily
way
to
connect
with
their
partner
keeping
the
love
alive
keeping
the
spark
alive
That's
awesome
I
just
love
how
simple
it
is
you
know
solve
a
small
problem
Just
helping
couples
connect
in
a
small
way
can
be
an
app
that
makes
over
10
000
a
month
month
On
a
similar
note
can
we
talk
about
the
tech
stack
What
are
the
tools
behind
this
10
000
per
month
app
For
building
we
have
a
simple
set
of
tools
cloud
code
plus
cloud
design
OP
then
revenue
cat
allows
us
to
manage
a
monetization
mixed
panel
We
also
using
the
free
tier
right
now
Then
TikTok
native
analytics
I
think
is
the
best
No
other
tool
can
compete
with
it
You
can
see
the
retention
You
can
see
where
people
are
dropping
off
What's
happening
Then
we
also
use
Hicks
field
And
the
last
part
is
just
having
a
portfolio
of
infrastructure
right
I
mean
look
at
this
1
2
3
4
5
Every
phone
has
3
to
5
TikTok
accounts
You're
looking
at
15
to
20
TikTok
accounts
right
now
This
is
the
infrastructure
we
use
to
manage
the
distribution
phase
Okay
cool
Well
thanks
for
sharing
that
Last
question
that
we
ask
all
founders
who
come
on
to
starter
story
If
you
go
back
in
time
before
you
build
this
app
what
advice
would
you
have
for
anyone
that's
watching
this
Who
wants
to
build
an
app
that
makes
10
000
a
month
I
would
say
the
biggest
thing
would
be
if
you
want
to
make
sure
your
app
makes
money
and
it's
not
just
sitting
on
your
phone
you
need
to
employ
systems
in
place
People
chase
variety
They
believe
that
I
need
to
create
the
right
kind
of
content
No
you
need
to
create
enough
content
make
more
content
push
out
more
volume
understand
what's
working
what's
not
working
what's
working
double
down
on
it
create
more
of
it
Oh
that's
awesome
Great
advice
on
super
cool
story
Super
cool
framework
Thank
you
for
coming
on
and
sharing
I
think
people
will
find
it
useful
Thank
you
sir
Gus
producer
of
starter
story
What'd
you
think
of
this
app
Well
the
app
itself
really
cool
I
feel
like
I
could
use
it
in
my
personal
life
I
think
it's
easy
to
look
at
this
and
be
feel
a
little
like
overwhelmed
Like
oh
man
like
how
am
I
going
to
do
all
this
How
am
I
going
to
track
everything
But
like
I
think
you
mentioned
at
some
point
in
the
interview
like
this
is
what
it
takes
right
Even
the
people
that
we
bring
on
that
are
successful
that
maybe
we
don't
go
super
into
like
the
growth
or
whatever
Every
single
person
is
on
TikTok
on
Instagram
posting
tracking
everything
So
it's
a
reminder
of
like
if
I
ever
want
to
be
serious
about
something
like
this
this
is
the
game
Yeah
I
mean
just
think
about
what's
the
last
founder
that
we
had
on
this
channel
that
said
Hey
I
don't
have
to
do
any
marketing
or
purely
passive
or
it
sells
itself
Right
there
It
doesn't
happen
This
is
what's
actually
working
And
you
can
see
an
app
like
this
which
is
you
know
it's
not
a
brand
new
idea
There's
plenty
of
couples
apps
out
there
It's
not
some
brand
new
idea
but
you
can
really
make
anything
work
If
you
put
in
the
work
in
terms
of
creating
content
distribution
you
had
framed
it
in
this
way
somewhere
in
the
interview
is
like
try
to
analyze
analyze
like
what
idea
do
I
want
And
does
it
have
any
components
of
this
framework
that
can
work
Cause
I've
certainly
built
things
before
just
from
an
idea
in
my
head
And
then
I'm
stuck
like
Oh
well
how
do
I
tell
people
about
it
I
I
have
no
idea
I
didn't
do
any
work
on
the
marketing
side
Well
shameless
plug
This
is
exactly
what
we
talked
about
in
the
organic
short
form
playbook
which
is
our
playbook
that
has
examples
of
successful
UGC
or
organic
short
form
playbooks
If
you
download
this
right
now
you'd
be
able
to
watch
the
actual
content
and
the
actual
playbooks
that
founders
are
using
right
now
to
build
successful
apps
And
that's
something
that
we
specifically
talk
about
is
creating
content
that
has
product
intent
right
You
can
create
something
that
goes
viral
That's
cool
but
it
doesn't
have
that
conversion
element
We
talk
about
this
in
the
organic
short
form
playbook
and
I
will
shut
up
about
it
now
and
let
you
download
it
is
right
down
there
in
the
description
and
you
can
watch
the
whole
thing
It
is
the
real
deal
All
right
guys
Hope
you
enjoyed
this
one
We'll
see
you
in
the
next
one
Peace
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