Esc
She Built This $300K/Month App in 60 Days
Starter Story
Jul 12, 2026
Sarah turned a simple idea into an app called Stella. In JUST 2 months she hit $340K/Month. But... there’s a bigger story here: building apps is getting easier and easier. So who is going to win? Well, in this video, we break down how Sarah built a $300K/month app, and why she thinks she's the first of a much bigger wave.
Free: iOS Bootcamp: https://clickhubspot.com/xg54
Follow Sarah: https://twitter.com/hhpriestess
Check out Stella: https://apps.apple.com/us/app/stella-manifest-anything/id6757347283
🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs
This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
Chapters
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Transcript
Chapters
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No tools listed for this business.
I'm
Sarah
and
I
built
Stella
a
manifesting
app
which
cost
over
300
000
in
MRR
in
two
months
This
is
Sarah
Pearl
She
launched
her
very
first
app
and
today
that
app
makes
over
340
000
per
month
When
she
told
me
about
her
story
I
was
blown
away
because
this
story
is
not
really
about
the
app
she
built
but
is
rather
the
beginning
of
a
much
bigger
wave
that
is
about
to
happen
on
the
App
Store
Store
Women
are
going
to
dominate
this
app
space
and
men
should
prepare
for
that
So
I
asked
Sarah
to
come
onto
the
channel
to
break
it
all
down
and
in
this
episode
we'll
dive
into
the
insanely
simple
app
she
built
that
now
makes
hundreds
of
thousands
of
dollars
per
month
why
she
thinks
everyone
is
building
apps
backwards
and
the
next
wave
of
app
builders
that
nobody
will
see
coming
This
is
one
that
you
cannot
miss
so
let's
dive
in
I'm
Pat
Walls
and
this
is
Starter
Story
Welcome
Sarah
I'm
super
pumped
to
have
you
on
the
channel
Tell
me
about
who
you
are
what
app
you
built
and
what's
your
story
I'm
Sarah
also
known
as
Hot
High
Priestess
and
I
built
Stella
a
manifesting
app
which
cost
over
300
000
in
MRR
in
two
months
since
launching
I'm
excited
to
share
about
the
power
of
personal
brand
and
the
power
that
comes
with
being
a
woman
in
this
space
and
how
it's
actually
an
unfair
advantage
All
right
well
we're
gonna
talk
all
about
that
but
first
of
all
congrats
300
000
MRR
in
two
to
three
months
is
insane
I
don't
think
I've
ever
seen
anything
like
it
so
let's
talk
about
the
app
that
you
built
Can
you
pull
up
the
app
and
also
pull
up
some
of
your
Stripe
or
revenue
screenshots
to
show
that
this
is
legit
So
this
is
Stella
and
basically
you
tell
it
all
of
your
dreams
all
of
your
desires
and
it
will
create
these
custom
visualizations
that
you
can
listen
to
from
your
future
self
who
already
manifested
it
It
also
has
affirmations
every
single
day
completely
custom
to
you
Things
like
you'll
get
an
affirmation
every
day
like
today
I'm
looking
at
the
app
store
and
seeing
my
app
hit
number
one
on
the
app
store
and
things
like
that
So
within
the
first
two
months
since
launching
we
hit
300K
MRR
and
I
think
this
is
a
little
lower
than
it
actually
is
We're
like
at
about
350
360
MRR
We
have
12
000
paying
customers
We've
had
I
believe
over
200
000
downloads
which
is
super
cool
Our
conversion
rate
is
really
high
That's
part
of
the
power
of
having
a
personal
brand
is
people
are
already
bought
into
you
So
this
is
my
Instagram
I
have
1
2
million
followers
on
Instagram
Yeah
I
post
a
bunch
of
manifestation
content
And
this
is
my
TikTok
with
2
8
million
followers
Combined
views
have
generated
over
a
billion
views
on
TikTok
which
is
crazy
Okay
cool
The
first
thing
I
just
wanna
nail
this
objection
While
the
audience
is
watching
this
right
now
they're
going
hey
I
don't
have
any
followers
Like
clearly
it
was
so
easy
for
you
because
you
had
this
massive
audience
What
would
you
say
to
someone
like
that
who's
probably
watching
this
right
now
Well
since
launching
Stella
I
actually
created
a
brand
new
TikTok
And
since
then
it's
been
a
couple
months
now
It's
grown
to
over
40
000
followers
I
have
another
TikTok
account
with
over
700
000
followers
that
I
just
like
spam
post
on
And
I
have
consistently
going
viral
on
every
account
that
I
ever
make
right
I
could
start
a
new
account
today
and
probably
guarantee
50
000
followers
in
the
next
three
to
four
months
So
it's
not
so
much
a
question
of
like
do
you
already
have
a
personal
brand
As
much
as
it
is
do
you
have
the
skill
of
virality
And
when
you
master
the
skill
of
virality
then
you
can
create
a
personal
brand
very
fast
Okay
cool
amazing
Obviously
you
have
a
huge
social
media
following
which
we
are
gonna
talk
about
that
in
a
second
But
before
we
do
let's
talk
about
how
you
get
to
this
point
where
you
have
now
an
app
that
is
making
over
300
000
a
month
What's
your
background
And
then
how'd
you
decide
hey
I'm
gonna
build
an
app
I
mean
I've
always
been
super
entrepreneurial
and
I've
always
had
like
a
sixth
sense
about
virality
and
content
And
so
literally
the
first
three
videos
I
ever
posted
on
TikTok
went
viral
And
ever
since
it's
just
been
like
one
viral
video
after
the
next
And
I
just
immediately
saw
an
opportunity
for
building
a
personal
brand
even
though
I
was
in
college
studying
to
be
a
teacher
After
that
I
started
monetizing
my
social
media
And
then
I
wanna
say
about
a
year
and
a
half
ago
I
launched
a
brand
on
TikTok
shop
which
also
has
been
super
successful
making
like
seven
figures
a
month
So
I've
kind
of
dipped
my
toe
toe
in
every
sort
of
business
model
that
exists
that
you
could
have
with
a
personal
brand
And
then
I
saw
the
opportunity
in
SaaS
and
in
the
consumer
app
space
I
saw
the
power
of
AI
at
the
time
as
well
and
how
easy
it
was
to
vibe
code
an
MVP
of
a
product
I
also
saw
that
there
was
a
huge
gap
in
the
market
where
there
were
all
these
apps
that
weren't
necessarily
designed
to
solve
female
issues
because
they
were
designed
by
men
I
love
this
app
that
Sarah
built
because
it's
simple
And
it's
crazy
just
how
fast
you
can
build
and
ship
apps
like
this
nowadays
I
know
I've
said
this
a
million
times
but
this
is
the
year
of
building
on
iOS
And
if
you
watch
the
channel
you'll
know
that
it's
one
of
the
biggest
opportunities
on
the
internet
right
now
which
is
why
we
launched
the
iOS
Bootcamp
It
is
our
100
free
program
where
you
will
learn
exactly
how
to
build
and
launch
your
own
iOS
app
From
the
tech
stack
to
use
to
the
workflows
to
build
you'll
build
your
own
app
in
just
a
few
days
ready
to
ship
to
the
app
store
So
if
you're
ready
to
build
your
idea
head
to
the
first
link
in
the
description
description
and
you
can
get
started
100
for
free
All
right
let's
get
back
to
the
episode
Let's
talk
about
how
you
came
up
with
the
idea
for
this
because
you
can
have
a
personal
brand
and
you
can
launch
an
app
and
you
can
do
10K
a
month
20K
a
month
month
but
you
launched
something
and
did
300K
per
month
pretty
much
right
out
of
the
gate
So
clearly
this
idea
was
good
This
manifestation
app
how
did
you
come
up
with
this
idea
And
how'd
you
know
this
is
something
that
could
be
a
multi
million
dollar
app
I'll
start
off
by
saying
I
don't
think
most
men
would
have
come
up
with
this
idea
And
so
I
think
that's
actually
the
unfair
advantage
of
being
a
woman
in
this
space
is
there's
so
many
of
these
problems
that
we
experience
as
women
that
we're
like
I
wish
an
app
existed
like
this
but
a
man
would
never
think
to
build
an
app
like
that
The
reason
I
was
able
to
create
this
app
was
I
listened
to
meditations
and
visualizations
and
I
saw
that
there
was
nothing
on
the
market
that
created
custom
visualizations
or
meditations
for
a
person
And
I
was
like
it
would
be
really
cool
if
there
was
a
way
to
customize
these
visualizations
specifically
about
the
exact
goal
that
I
want
And
I
was
like
well
we
now
live
in
a
very
unique
time
in
human
history
where
we
can
literally
create
an
app
to
do
that
for
you
right
You
can
use
AI
to
customize
something
like
that
And
so
that's
how
the
idea
came
to
be
That's
super
cool
Let's
talk
about
what
you
just
mentioned
there
which
is
like
AI
tools
can
do
this
thing
So
let's
talk
about
how
you
actually
built
this
You
had
the
idea
it
was
really
powerful
It
almost
made
you
emotional
when
you
saw
hey
this
is
what
I
can
do
with
AI
How'd
you
then
turn
it
into
an
app
What
tools
did
you
use
and
how
long
did
it
take
to
build
this
I
used
you
know
cloud
code
literally
just
normal
cloud
to
be
honest
has
incredible
design
capabilities
Google
AI
Studio
was
huge
for
me
I
would
say
my
biggest
piece
of
advice
around
this
is
like
speed
is
the
number
one
ingredient
towards
success
in
this
industry
The
faster
you
can
whip
up
an
MVP
and
test
it
the
sooner
you
will
have
a
product
that
actually
performs
I
think
from
start
to
finish
it
took
us
two
three
months
to
build
the
entire
app
In
terms
of
how
fast
I
whipped
up
an
MVP
I
think
it
might've
been
in
two
days
All
right
so
the
next
question
that
I
have
for
you
is
a
little
bit
different
different
than
I
would
typically
ask
on
Starter
Story
but
it's
something
that
I've
noticed
When
I
look
at
my
YouTube
analytics
it
is
literally
93
94
men
like
actually
And
if
you
look
on
our
channel
you'll
notice
that
it's
always
men
it's
all
men
When
we
talked
earlier
you
had
some
interesting
opinions
about
this
the
future
of
entrepreneurship
Hopefully
there
are
a
lot
of
young
girls
or
ladies
watching
this
that
can
get
inspired
What
do
you
think
the
future
of
building
apps
being
online
is
for
women
I
would
say
women
are
going
to
dominate
this
app
space
and
men
should
prepare
for
that
because
women
dominate
distribution
And
the
only
thing
that
was
standing
in
the
way
of
women
building
the
number
one
app
on
the
App
Store
and
an
app
that
makes
300K
MRR
is
the
fact
that
many
women
just
don't
know
how
to
code
code
and
there
was
a
technical
barrier
And
now
with
AI
and
tools
like
Cloud
Code
and
Cursor
that
technical
barrier
has
been
eliminated
to
a
large
degree
right
And
it's
only
gonna
get
better
from
here
And
majority
of
influencers
are
women
I
also
think
it's
important
to
note
biologically
women
command
attention
We
also
know
how
to
have
community
We
just
have
this
sixth
sense
about
it
And
that's
ultimately
what's
gonna
determine
the
people
who
win
in
this
space
as
well
as
the
fact
that
the
best
product
doesn't
win
the
best
known
one
does
When
I
talk
to
women
there's
actually
a
huge
demonization
of
AI
amongst
women
I
don't
even
know
if
men
know
this
And
I
think
some
men
are
demonized
for
using
AI
but
when
women
use
AI
in
their
products
or
just
in
general
they're
completely
canceled
online
oftentimes
For
me
when
I
was
first
getting
hate
online
or
criticism
it
really
affected
me
and
I
wanted
to
quit
social
media
However
I
love
to
reframe
And
so
when
I
started
getting
hate
online
I
actually
started
viewing
it
as
a
good
thing
I
was
like
this
is
boosting
my
videos
in
the
algorithm
My
most
successful
videos
are
the
most
controversial
ones
That's
awesome
Well
you
said
something
earlier
which
I
really
loved
which
is
that
women
are
gonna
build
all
these
100
000
per
month
apps
because
of
one
thing
women
own
distribution
So
it's
just
a
matter
of
time
before
the
technical
gets
easy
enough
And
we
live
in
this
social
media
world
Anybody
can
build
anything
So
let's
talk
about
that
distribution
piece
Take
this
app
How'd
you
get
tens
of
thousands
of
users
users
to
see
your
app
download
it
install
it
and
pay
for
So
if
you
have
a
personal
brand
and
if
you
have
a
following
if
you
can
go
viral
you
could
sell
anything
I
mean
I
could
sell
air
and
it'll
sell
right
First
piece
is
how
do
you
create
a
viral
personal
brand
And
it's
actually
so
easy
You
find
a
niche
You
look
up
the
most
viral
content
that's
performing
in
that
niche
You
study
core
human
psychology
of
what
gets
people
to
move
and
literally
keep
recreating
viral
content
If
you
have
a
video
that
hits
like
recreate
it
to
infinity
I've
been
recreating
the
same
viral
content
for
years
now
and
it
still
continues
to
go
viral
and
perform
and
convert
And
once
you
have
a
video
that
really
pops
off
you
wanna
like
work
backwards
and
ask
yourself
what
is
a
product
that
I
could
naturally
insert
into
this
video
that
would
help
the
virality
and
also
solve
a
problem
that
people
are
facing
Their
first
thought
would
be
like
I
need
to
close
out
a
TikTok
and
go
download
this
right
now
Okay
cool
Let's
go
a
little
bit
into
the
specifics
of
this
You
kind
of
mentioned
that
there's
one
format
you
do
over
and
over
And
oftentimes
when
I
talk
to
app
founders
that
are
crushing
it
there's
usually
like
one
video
or
one
format
that
has
led
to
like
the
majority
of
the
signups
and
the
revenue
Would
you
be
able
to
walk
me
through
just
one
of
those
examples
of
a
video
that
has
just
crushed
it
for
you
So
this
is
one
of
the
most
viral
pieces
of
content
that
I
ever
put
out
My
mind
is
worth
millions
I
don't
work
for
money
Money
works
for
me
I
am
always
at
the
right
time
My
name
is
spoken
of
amongst
the
most
successful
people
I
get
paid
to
exist
and
it
is
always
working
out
for
me
How
can
I
remember
all
these
You
can
actually
get
custom
affirmations
on
your
lock
screen
every
single
day
using
my
app
Stella
Boom
I
say
the
affirmations
and
then
the
guy
asks
me
how
can
I
remember
all
of
these
And
then
I
basically
like
just
go
use
my
app
Stella
I
would
say
the
first
thing
is
typically
when
I
make
my
affirmation
videos
I
will
start
it
with
like
repeat
these
affirmations
for
seven
days
or
listen
three
times
When
you
see
something
like
that
your
first
instinct
is
let
me
save
this
video
because
if
you
have
to
repeat
it
for
seven
days
like
you're
gonna
have
to
come
back
to
it
When
someone
saves
the
video
then
it
increases
engagement
There
you
go
And
in
general
this
is
very
savable
content
right
People
wanna
like
listen
to
an
affirmation
another
day
So
if
you
can
make
content
that
naturally
gets
shares
or
saves
that's
gonna
make
it
go
viral
every
time
Another
thing
is
I
would
just
say
I'm
really
good
at
creating
affirmations
So
that
also
is
why
it
goes
viral
So
if
there's
something
that
you
are
really
good
at
or
you
have
like
a
unique
spin
on
that
contributes
to
it
Another
thing
I
really
like
to
do
on
Instagram
specifically
is
use
ManyChat
So
I'll
tell
people
comment
download
download
and
I'll
send
you
your
custom
affirmations
and
then
they
download
the
app
And
actually
in
the
ManyChat
I
tell
them
I'm
like
hey
if
you
review
the
app
let
me
know
so
I
can
thank
you
personally
So
that
also
helps
Some
of
the
videos
I
mentioned
Stella
but
I
don't
show
the
use
case
and
then
that'll
usually
convert
a
little
worse
I
would
say
some
of
the
best
converting
stuff
is
actually
this
where
this
got
300K
views
but
it
converted
super
well
♪
Just
come
home
♪
So
you
know
they
see
that
they're
like
what's
the
app
There's
this
fine
balance
you
have
to
find
between
videos
that
go
viral
but
then
also
videos
that'll
specifically
demo
the
app
or
convert
well
That's
awesome
I
love
simple
apps
So
the
fact
that
you
don't
have
a
million
features
I
think
is
super
cool
and
shows
that
you're
solving
a
good
problem
rather
than
building
a
bunch
of
things
that
people
don't
need
Last
question
that
we
ask
everyone
that
comes
on
the
channel
if
you
could
go
back
in
time
before
you're
on
social
media
or
maybe
before
you
decided
to
actually
build
an
app
even
though
you
had
no
technical
experience
what
would
be
your
advice
that
you
would
give
to
yourself
or
for
anybody
watching
this
who
wants
to
build
apps
like
you
Well
I
would
start
by
saying
that
I
think
spite
is
the
greatest
motivation
that
you
could
ever
have
Peace
and
love
doesn't
build
empires
pain
does
quite
frankly
And
so
I
truly
believe
that
usually
the
most
successful
people
in
the
world
the
reason
they
started
was
because
someone
didn't
believe
in
them
some
system
worked
against
them
I
just
want
you
to
know
if
you're
going
through
a
really
difficult
chapter
you're
actually
in
the
luckiest
season
of
your
life
because
you
have
the
most
amount
of
fuel
that
you
will
ever
have
Everyone
works
front
to
back
And
I
think
the
reason
a
lot
of
my
products
have
been
so
successful
and
so
fast
is
because
I
actually
work
backwards
Create
the
content
and
the
distribution
first
and
then
I
create
the
product
And
it
becomes
so
obvious
when
you're
creating
content
it
is
so
obvious
where
the
gap
is
what
you
could
easily
add
into
your
content
that
would
perform
well
as
an
app
create
the
content
see
what
people
are
saying
in
the
comments
Oh
I
wish
this
existed
Oh
I'm
struggling
with
this
That
is
the
blueprint
right
And
also
I
want
to
say
one
last
thing
I
think
there's
so
much
copy
paste
in
this
industry
in
the
app
space
And
I
think
what
made
Stella
so
successful
is
an
app
like
this
didn't
exist
I
innovated
I
pioneered
something
I
encourage
app
founders
especially
women
to
invent
something
in
this
space
that
solves
a
problem
that
hasn't
been
solved
before
That's
great
advice
especially
on
creating
content
first
I
have
a
lot
of
people
who
come
to
me
and
they
say
hey
what
app
should
I
build
And
I
say
don't
build
an
app
go
build
content
Then
you
can
find
your
app
idea
once
you
do
that
So
I
think
that's
great
advice
Thank
you
Sarah
for
coming
on
and
sharing
your
story
and
inspiring
hopefully
a
lot
of
young
ladies
out
there
a
lot
of
people
out
there
Thank
you
for
coming
on
Thank
you
for
having
me
All
right
Gus
producer
of
Starter
Story
what
did
you
think
of
Sarah
and
the
manifestation
app
Stella
Awesome
I
mean
she's
got
her
stuff
together
and
it
was
just
cool
to
hear
how
she
talked
about
building
and
the
opportunity
I
don't
know
how
many
women
will
see
this
since
our
audience
is
like
93
male
but
I
hope
that
anyone
who
watches
this
will
learn
a
lot
from
what
she
said
The
app
itself
I
mean
it's
manifestation
not
my
thing
per
se
but
it
just
goes
to
show
there's
a
whole
sort
of
market
of
probably
products
and
apps
that
because
I'm
a
dude
an
old
dude
at
that
I
was
looking
at
my
gray
hair
during
the
interview
I
was
like
yeah
that's
not
my
niche
And
so
it's
just
a
good
reminder
Yeah
no
I
think
we
do
have
a
very
male
audience
but
I'm
hoping
that
this
video
gets
somehow
algorithmic
magically
gets
showed
to
a
bunch
of
women
out
there
who
want
to
build
are
building
thinking
about
building
because
I
have
two
sisters
so
I
know
they
have
all
these
things
they
do
like
that
sounds
sexist
sorry
to
say
that
but
if
I
get
canceled
I'm
sorry
All
the
things
they
do
My
sisters
love
a
couple
things
that
just
remind
me
of
this
like
tarot
card
reading
horoscopes
is
a
big
one
too
and
I
just
think
there's
this
huge
opportunity
So
yeah
if
I
get
canceled
for
this
sorry
but
this
is
my
finest
artist
story
video
That's
funny
And
then
yeah
just
to
like
the
personal
branding
I
think
that's
the
number
one
thing
people
are
gonna
say
right
It's
like
oh
of
course
she
made
300
000
because
she
has
millions
of
followers
online
Of
course
that's
why
she
is
making
so
much
money
is
because
she
has
a
big
brand
But
also
on
the
back
of
that
is
years
of
creating
content
and
figuring
out
what
her
audience
wants
and
sort
of
aligning
manifesting
this
into
existence
This
is
gonna
be
the
change
Developers
used
to
be
kings
because
they
held
the
keys
to
the
kingdom
with
their
development
skills
But
now
this
is
gone
The
kings
and
queens
are
now
content
creators
This
is
the
future
It's
gonna
get
even
crazier
over
the
next
couple
of
years
So
if
there's
anything
if
you're
watching
this
right
now
create
content
But
you
still
gotta
build
an
app
or
you
still
gotta
build
something
So
we're
gonna
put
a
link
in
the
description
our
iOS
bootcamp
where
you
will
come
up
with
an
idea
you
will
build
it
and
you
will
ship
it
to
the
world
very
very
fast
which
again
is
something
that
Sarah
did
Shipped
her
V1
super
fast
So
check
that
out
in
the
description
description
It's
100
free
Hope
you
guys
enjoyed
this
one
Let
us
know
what
you
thought
in
the
comments
Otherwise
we'll
see
you
in
the
next
one
Peace
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