Two Scots Abroad

On Starting A Travel Guide Business And 3x'ing Traffic In Six Months

Gemma Armit
Founder, Two Scots Abroad
1
Founders
0
Employees
Two Scots Abroad
from Dunfermline, UK
started October 2014
1
Founders
0
Employees
market size
$109B
starting costs
$11.7K
gross margin
90%
time to build
210 days
growth channels
SEO
business model
content-library
time investment
Full time
pros & cons
39 Pros & Cons
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Hiya! I’m Gemma Armit, owner of the travel websites Two Scots Abroad Travel Guides, Everything Edinburgh and co-owner of Make Traffic Happen, SEO For Bloggers.

I and a small team of writers create ridiculously useful travel guides at Two Scots Abroad where we focus on affordable travel and at Everything Edinburgh where we publish content on activities visitors and locals can do in Scotland’s capital.

My main product for both brands is their websites, which are jam-packed with useful guides and mostly optimized for Google search.

Income is driven by ad revenue, a commission from affiliate sales, and small-ticket products.

I do a few campaigns and speaking gigs throughout the year but I prefer passive income, or nurtured income as I call it as nothing in business is truly passive.

My target customers are readers who land on my site, most people planning a trip or looking for working from home tips.

My work at Make Traffic Happen is slightly different.

My business partner, Laura Lynch, and I run a free Facebook community for bloggers, provide free lead magnets as a funnel to our email sequences and promote our SEO for bloggers course, SEO the Easy Way and ebooks, SEO...

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