Drink Shrub Update: On Growing Organically And Building A Community

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Michaela McVetty

Founder, Drink Shrub

$4.5K

revenue/mo

Founders

Employees

Drink Shrub

www.drinkshrub.com

from Portland, Oregon, USA

started January 2017

$4,500

revenue/mo

Founders

Employees

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Want more updates on Drink Shrub? Check out these stories:

1. How I Conquered My Alcoholism And Built A Non-Alcoholic Beverage Brand (2019) ➜

Note: This business is no longer running. It was started in 2017 and ended in 2024. Reason for closure: Shut down.

This is a follow up story for Drink Shrub. If you're interested in reading how they got started, published almost 6 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

I recently turned 30. For years I've heard friends tell me what to expect, and the one that always scared me the most was that my ovaries would start twitching and I'd want a baby. Well, I can assure you I am still terrified of growing a human inside me, but, I was kinda lusting over something new. I felt like just one more thing in my life would make me feel complete before 30.

I met Aaron, the Founder of Shrub in 2018. I tried his drinks at a tasting demo and I was blown away. I had never tried something like this before. I started asking him so many questions and we both joked that with my outgoing personality/love of marketing and his engineering mindset/killer recipes, we could be so successful. Alas, it was not the time. I took a couple of bottles home and had my husband, Nick, try it. His initial reaction was similar to a lot of people - "Balsamic? Really? I'm not drinking that?". But with my powers of persuasion, he gave it a sip. "Oh shit, that's good!". Moral of the story: just do what I say and we'll both be happy.

When Nick and I opened Sisters Gourmet Deli in the Fall of 2019, we...

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