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On Pivoting Our Business To More Passive Income Streams

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$800
revenue/mo
2
Founders
2
Employees
product
Chicken Armor®
from Oregon
started January 2011
$800
revenue/mo
2
Founders
2
Employees
20M
alexa rank
7
followers

Hello again! Remind us who you are and what business you started.

I’m Jill Bong, co-inventor of Chicken Armor hen saddles. In our previous interview, I discussed how Chicken Armor came to being, and how we developed and marketed it.

how-i-earned-profit-from-passive-income-ideas

In the process of boot-strap marketing, I accumulated a portfolio of articles that I’d submitted on speculation but were rejected.

These articles spawned a self-publishing business

how-i-earned-profit-from-passive-income-ideas

and later, a print-on-demand T-shirt business within the homesteading/self-sufficiency niche.

how-i-earned-profit-from-passive-income-ideas

Since my product offerings had expanded beyond just chickens, I decided to form another company, by Jill b., which is basically my name brand, which I could encompass everything I create within the homesteading-theme.

Tell us about what you’ve been up to! Has the business been growing?

Since we last talked, I’ve eased off marketing Chicken Armor. Because of that, sales have shrunk. We continue to sell Chicken Armor but want to focus on producing more passive income streams.

Keep learning from others, even if they are just a few steps ahead of you. Growth takes time and persistence.

I discussed our self-published books and POD T-shirts but I wanted to create more diversified...

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