RFID JOURNAL |

On Building A Website For RFID News And Information

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Mark Roberti

Founder, RFID JOURNAL |

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RFID JOURNAL |

rfidjournal.com

from Alpharetta, GA, USA

started March 2001

Founders

Employees

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I was a senior writer at the Industry Standard in 2001 when I first heard of radio frequency identification (RFID), a new technology for tracking shipments, managing inventory, and much more. A group of researchers at MIT, backed by Procter & Gamble, Walmart, and the Department of Defense, saw it as the next evolution of the barcode. It sounded big, so when the Standard crashed and burned, along with the dotcoms it covered, I bought a book on how to write HTML code, got a domain (rfidjournal.com), and a $9.99 hosting plan, and started a website in 2002.

Thanks to Google, folks began finding the website, and suppliers of the technology approached me about advertising on it. Seems I had a business. A year later, I contacted a friend who organized events and launched our first conference and exhibition, which is where the real revenue and big margins are. Around the same time, Walmart announced plans to require its top suppliers to put RFID tags on pallets and cases. Website traffic sourced 3000% and our conference grew by 433% in two years. We outgrew hotels in Chicago and had to move the event to Las Vegas.

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