Update: We Repositioned Our Brand And Grew Clientele By 40%

Published: November 6th, 2022
Nirmal Gyanwali
Nirmal Web Studio
from Sydney NSW, Australia
started May 2015
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Hello again! Remind us who you are and what business you started.

Hi there again, my name is Nirmal Gyanwali and I run WP Creative, a boutique WordPress development agency based in Sydney.

We primarily work with marketing departments and time-poor business owners to help them execute their ideas, whether that’s building their websites, and landing pages, providing ongoing web support, and routine maintenance.

To celebrate 10 years of building WordPress websites for some of Australia's leading brands, we've just updated our brand to better reflect our values, customer-centric approach, and quality of work.

After serving thousands of clients, one thing we're frequently complimented on is our caring approach and we wanted the rebrand to reflect that. It’s one thing to say you have great customer service, but what clients quickly realize about us is that we truly care about their success.

We wanted to reflect our culture and approach in our brand. Finally, we are very happy with the outcome and the effort the team put in to get us here.


Sometimes we noticed we were too focused on small issues and trying to resolve them, or getting panicked about them. But when we zoomed out we noticed many opportunities to improve into our systems and processes.

Tell us about what you’ve been up to. Has the business been growing?

The last couple of years have been interesting in the digital space. There has been a high number of demands from retail and local businesses that were affected by the COVID lockdowns or wanted to pivot into the new market.

And at the same time, the competition in the digital space has increased significantly with the high number of talented tech and marketing professionals moving into consulting and freelance roles.

We repositioned our brand targeting corporate customers and diversified our acquisition channels to outbound, business networking, and other channels that we hadn’t tapped into before.

As a result, we are on target of growing our corporate client base by 40% YoY.

We have been primarily focused on acquiring new businesses who want to ram up their marketing, and generate more sales revenue through online channels.

This year’s primary focus was on quality than quantity. Subsequently, we also got a chance to work with some large and international brands like The University of Oxford, Lincoln Electric, nib, and illion.

At the same time, our internal team was focused on the launch of our rebranding, which was a huge success for our clients and us. And was also picked by some local and international news.

A huge thank you to our clients, partners, and the team who worked hard to get us here.


What have been your biggest challenges in the last year?

Because of its largest-ever labor shortages, finding the right people has been a big challenge. We have also been finding it hard to find good devs and other resources.

Also, the work-from-home and hybrid culture brought some good and bad challenges at some point. Sometimes it was difficult for everyone to see the bigger picture and make decisions for the greater good of everyone.

We are now mainly working from our offices in Sydney and Kathmandu. The teamwork, fun environment, and our unique culture were important for us, and that sets us apart. We wanted to keep that family spirit and live with our purpose day to day, which is learning, growing, and helping each other to succeed.

What have been your biggest lessons learned in the last year?

We run on Entrepreneurial Operating System (EOS) framework and discuss short-term and long-term issues every week with the leadership teams. That has helped us to resolve issues permanently as a team and help everyone move forward.

After doing this for some time, we’ve realized seeing the problem as an opportunity is an art. Rather than getting caught up in short-term issues and challenges, zoom out and look at the bigger picture of what you can learn from this and improve for the future.

Sometimes we noticed we were too focused on small issues and trying to resolve them or getting panicked about them. But when we zoomed out we noticed many opportunities to improve into our systems and processes.

What’s in the plans for the upcoming year, and the next 5 years?

Our 10 years vision is to be the most caring and reliable go-to WordPress agency in Australia.

As we run on EOS, we do quarterly and annual checks to see how we are traveling, what challenges we face, and how we can be back on track and achieve our long-term vision. That has been working really well for the team to align towards the common goal and look into the detail of what is working and what is not.

What’s the best thing you read in the last year?

I love reading books. And we also run Book Club internally and set a book of the month and discuss what we’ve learned, and how we implement that in our day-to-day lives to help others.

One of the interesting books we read this year is Radical candor by Kim Scott. That has been a game changer for us to see issues and improve how we collaborate and communicate with each other in more effective ways.

Advice for other entrepreneurs who might be struggling to grow their business?

One of the biggest challenges I had while starting the business was not having a network or friends who understand your challenges and can ask questions about the challenges you are going through.

I would highly recommend joining local networks, and online communities of entrepreneurs and finding the right group where you can contribute with your skills and knowledge, and at the same time, get help when needed.

Are you looking to hire for certain positions right now?

We are always looking out for talented people. We have a few key positions available such as WordPress developer, Project Manager, and Digital Marketing Manager. See our website for more information.

Where can we go to learn more?

If you have any questions or comments, drop a comment below!