I Built & Scaled A Digital Publication About Vegan & Sustainable Living

Rachael McCrary
Founder, LIVEKINDLY
1
Founders
17
Employees
LIVEKINDLY
from Los Angeles, CA, USA
started April 2017
1
Founders
17
Employees
market size
$396B
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Organic social media
business model
content-library
best tools
Spotify, SoundCloud, Canva
time investment
Full time
Discover what tools recommends to grow your business!
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Want more updates on LIVEKINDLY? Check out these stories:

I am Jodi Monelle, and I am the Founder and CEO of LIVEKINDLY, the world’s leading sustainable lifestyle platform that informs, illuminates, and connects people to eco-conscious choices.

I created LIVEKINDLY to fill a void and it is authentic media that truly aims to capture the diversity, compassion, and innovation within the ever-growing eco-curious community.

livekindly

What's your backstory and how did you get into entrepreneurship?

When I went plant-based and I wanted to live more sustainably, I did a lot of research, watched documentaries, a lot of Googling, etc. It was overwhelming just to go to the grocery store sometimes. I was living in New Zealand and there weren't a huge amount of plant-based alternatives available then (this was over half a decade ago). I found myself seeking a like-minded community, a space, or even a website that could give me a cheat sheet or information in a way that would keep me feeling...

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