kindroot

I Emptied My Savings To Create A Hard Candy Brand [Sold In Anthropologie]

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About
Business

Alisa Pospekhova

Founder, kindroot

Founders

Employees

kindroot

kindroot.com

from El Segundo, CA, USA

started January 2019

Founders

Employees

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My name is Alisa. I am a health and wellness fanatic and a marketer by trade. In 2019, I decided to launch my supplement brand, but one with a twist! I saw a need for supplements that would be as delicious as they are beneficial and that is how Kindroot vitamin and herb-infused lozenges were born!

We are an independent woman-owned wellness company, making herb and vitamin-infused lozenges for everyday health support - sleep, mood, immunity, and focus. Our special slow-melting formula is designed to begin absorption in the mouth, which leads to faster and more direct action.

Our product is proudly made in the USA in small batches and is gluten-free, made with organic ingredients and third-party lab tested. Today we can be found in over 150major retailers with a presence in Anthropologie, Erewhon, and Thrive Market and we also recently launched on Target.com. The business has been growing organically with the growth of 300% year over year while being fully self-funded.

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