How I Handled Changes in the SEO Agency ($35K/Month)
This is a follow up story for increasing.com. If you're interested in reading how they got started, published about 2 years ago, check it out here.
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Hey! In the last year, we've completed changed how we do things. In my last update, we had pivoted from the affiliate marketing SEO website model, into a more SaaS-focused portfolio.
Since then, we've done this still - but I've now come back to the affiliate model... but with a difference.
I realised, both when I was heading up marketing at GetLasso and growing the affiliate program by 40x, and growing my own affiliate sites as an affiliate marketer, that if I was going to take the route into SaaS, then it should be in the affiliate marketing industry. That's where I have all my experience!
I then had an idea: all of these software that SaaS companies use to build their affiliate programs have one huge problem. They don't actually help your affiliate program BECOME successful. Yes, you can track and pay affiliates - but you have to go and find them yourself.
So I immediately began building the affiliate software, designed for SaaS companies to use (and it's free!), that automatically scans your website, finds what you do, and then automatically scans the web to find all the BEST fit partners to approach to become ambassadors, affiliates, and influencers.
The software is called Endorsely.com, and this is my main project at the moment. We launched it on May 5th, and in the pre-launch we had over 600 SaaS companies sign up to use it, and manymore message us with the specific features they'd like to use with us.
Some SaaS companies even wanted us to run the affiliate program for them - so we accidentally stumbled upon an agency offer! We now run the affiliate programs for just under a dozen big SaaS companies, in charge of recuiting affiliates, activating and creating campaigns with the existing ones, influencer sponsorships, co-marketing campaigns, and more. This is where the majority of our MRR comes from now, as the software is new, and has a generous free tier!
We've also been working on another project, called Answer Socrates. It's a free keyword research tool for SEO, but we've also added more features including: - Free keyword clustering tools (takes your keywords and makes them into topics to create) - YouTube content ideas tools - TikTok content ideas tools - SaaS keyword research tool (scans your website, and recommends specific high-impact content you should create based on your competitors and industry)
And we have a lot more coming with Answer Socrates, too!
So, it's been a busy year, with a lot of pivoting, but with the focus now being on the new Endorsely launch, and making affiliate program growth easier than ever for SaaS companies, I'm more motivated than ever to make this happen, and to help software companies grow through partnerships and affiliates!
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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