I Make $11M/Year Selling One Product
Starter Story
Jun 7, 2023
๐ Make Your First $1 (10x Faster) with Case Studies - https://www.starterstory.com/?utm_source=youtube&utm_campaign=oliver&yts=true
๐ฉ Business Ideas Newsletter (free) - https://www.starterstory.com/newsletter/?utm_source=youtube&utm_campaign=oliver
Follow Oliver On Social ๐๐ฝ
๐ธ https://www.hoo.be/oliver
Update (July 2025):
After exiting Tabs, Oliver is now building Bustem.com (https://bustem.com) โ brand protection software that scans the internet for copycats, counterfeits, and IP theft, then takes them down via DMCA removals, host delistings, and platform enforcement. If your content or products are being ripped off, Bustem helps shut it down.
In this episode, I met up with Oliver Brocato to ask him exactly how he built Tabs Chocolate to $11M/year using a viral content strategy... and he tells it all. He shared how he built the product from scratch, how he found the idea, and the viral formula he uses generate millions. Hope you enjoy this one!
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Chapters
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Transcript
Chapters
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No tools listed for this business.
This
guy
made
11
million
in
two
years
with
just
one
product
How
By
capitalizing
on
one
of
the
biggest
marketing
opportunities
in
years
user
generated
content
Oliver
Bricado
started
Tabs
Chocolate
in
his
college
apartment
Just
two
years
later
he
was
a
millionaire
by
age
21
I
pretty
much
drained
my
entire
bank
account
to
go
all
in
on
this
business
We
met
up
with
Oliver
and
he
broke
down
exactly
how
he's
built
an
11
million
brand
how
he
runs
it
with
zero
employees
and
why
he
created
a
product
the
world
has
never
seen
before
So
I
sell
sex
chocolate
on
the
internet
The
secret
behind
this
business
lies
within
a
loophole
in
the
TikTok
algorithm
And
Oliver
breaks
down
exactly
how
he's
leveraged
leveraged
user
generated
content
to
take
advantage
of
that
loophole
I've
created
my
own
content
machine
where
every
day
hundreds
of
videos
are
going
out
and
reaching
millions
of
people
which
in
turn
is
responsible
for
the
11
million
plus
we're
going
to
do
this
year
Oliver
is
proof
that
anyone
can
turn
a
one
product
brand
into
millions
with
one
marketing
strategy
I'm
Pat
Walls
and
this
is
Starter
Story
All
right
Oliver
tell
us
what
business
you've
built
and
how
much
money
you
make
Yeah
man
So
I
sell
sex
chocolate
on
the
internet
In
essence
we
created
an
edible
for
sex
We
took
the
most
popular
and
effective
natural
supplements
that
typically
come
in
a
pill
or
powder
format
and
we
transformed
it
into
a
very
luxurious
high
end
experience
This
year
we're
going
to
do
about
11
million
in
revenue
So
it's
pretty
incredible
how
far
we've
come
No
outside
investments
I've
just
been
constantly
reinvesting
every
dollar
back
in
to
fuel
the
growth
Sex
chocolate
is
a
wild
product
idea
It
really
stands
out
and
starts
a
conversation
How
did
you
come
up
with
the
idea
for
this
My
buddy
was
scrolling
TikTok
one
day
He
was
taking
a
sh
and
he
saw
this
video
posted
by
some
teenage
girl
reviewing
a
sex
chocolate
And
he
sent
me
the
video
It
had
8
million
views
2
million
likes
And
I
go
to
look
up
the
product
online
and
they
don't
even
have
a
website
Didn't
have
a
social
media
page
didn't
have
an
Instagram
didn't
have
TikTok
And
I
was
like
yo
this
concept
is
absolutely
brilliant
Clearly
they've
already
validated
that
it
can
go
viral
If
I
were
to
take
my
prior
experience
and
background
in
this
space
I
could
make
this
into
a
multi
million
dollar
brand
I
then
ended
up
spending
a
year
you
know
like
building
this
out
the
right
way
Agonizing
over
every
single
little
detail
in
order
to
create
the
best
customer
experience
There's
a
million
products
you
can
pick
Why
sex
chocolate
Yeah
We
knew
from
the
start
that
we
were
going
to
be
able
to
take
this
from
0
to
100
super
fast
We
had
the
experience
We
had
the
skill
set
We
had
the
knowledge
and
the
marketing
sauce
It
was
just
now
about
finding
a
product
that
would
you
know
intrinsically
go
viral
And
that's
exactly
what
Tabs
is
You're
scrolling
you
know
through
TikTok
all
day
You
see
it
sex
chocolate
what
Like
it's
super
novel
People
have
never
seen
it
before
right
And
so
it
invokes
some
sort
of
reaction
which
is
the
key
to
going
viral
Is
you
know
something
what
they
call
emotional
arousal
Making
the
viewer
feel
something
And
it
doesn't
matter
what
you're
making
them
feel
It's
just
you
need
to
make
them
feel
like
a
super
intense
emotion
And
that's
what
invokes
people
to
A
watch
the
entire
thing
and
then
B
like
share
with
their
friends
which
creates
in
turn
virality
Let's
talk
manufacturing
and
working
with
suppliers
How
do
you
get
something
that's
in
your
head
an
idea
and
turn
it
into
this
Yeah
absolutely
You
know
there's
first
the
box
itself
We
had
to
like
design
the
kind
of
raw
files
I
was
designing
them
myself
on
Canva
and
Figma
Then
we
sent
it
over
to
a
professional
designer
to
really
clean
it
up
Then
we
had
to
get
3D
renders
made
And
then
we
sent
it
over
to
our
manufacturer
in
China
The
boxes
are
made
in
China
The
chocolate
and
anything
that
touches
the
chocolate
chocolate
is
made
in
the
United
States
That's
super
super
important
to
me
But
you
know
in
terms
of
the
box
itself
once
we
had
the
design
file
once
we
had
the
3D
render
we
sent
it
over
to
them
and
they
made
their
first
prototype
And
then
there's
the
chocolate
itself
In
order
to
create
the
chocolate
there
are
like
four
or
five
different
niche
supplement
manufacturers
Each
supplement
has
its
own
independent
manufacturer
because
we
source
the
best
of
the
best
And
then
each
chocolate
is
wrapped
in
a
plastic
that
has
its
own
manufacturer
And
then
you
know
the
chocolate
doesn't
just
spawn
in
this
format
There's
our
logo
the
two
T's
over
here
And
then
there's
a
clean
break
so
that
you
know
you
can
break
it
and
split
it
right
I
mean
I
don't
know
I
don't
know
Get
away
from
me
But
yeah
I
mean
that's
kind
of
what
the
whole
entire
supply
chain
looks
like
Tell
me
about
some
of
those
mistakes
that
you
made
in
the
moving
pieces
What
are
like
the
top
three
A
lot
of
mistakes
Inventory
management
or
packaging
management
mistakes
you
made
Yeah
so
I
could
tell
you
like
right
off
the
bat
when
we
sold
out
we
decided
to
ship
our
next
order
of
boxes
by
boat
And
the
reason
being
is
that
when
you
ship
it
by
boat
it's
a
lot
a
lot
cheaper
than
shipping
it
air
fried
But
it
also
takes
four
times
as
long
So
we
ordered
you
know
like
I
think
it
was
like
60
or
70
000
boxes
and
it
was
a
disaster
The
container
got
delayed
And
so
you
know
as
a
result
we
basically
just
put
everything
on
pause
We
moved
to
pre
orders
but
you
know
sales
just
declined
declined
declined
almost
went
to
zero
So
you
know
there
have
been
many
many
times
where
we've
run
out
of
chocolate
or
we
weren't
able
to
forecast
demand
properly
So
what
we've
been
trying
to
do
is
just
order
as
much
inventory
as
we
possibly
can
And
this
is
why
we've
been
reinvesting
every
dollar
back
into
buying
as
many
boxes
and
chocolates
so
that
we
can
hopefully
be
prepared
But
it's
been
a
perpetual
problem
In
fact
in
our
first
year
of
business
we
were
out
of
stock
for
more
months
than
we
had
stock
and
we
still
put
up
like
four
million
dollars
So
yeah
pretty
proud
about
that
Hey
real
quick
that
business
you
want
to
start
Let
me
show
you
how
you
can
make
your
first
dollar
10
times
faster
by
using
case
studies
Imagine
you
could
read
the
exact
steps
to
how
someone
built
a
million
dollar
business
and
the
mistakes
they
made
so
that
you
can
avoid
them
when
you
launch
Well
at
StarterStory
we
have
a
library
of
over
4
000
case
studies
and
business
idea
breakdowns
where
you
can
do
this
all
backed
by
real
data
For
example
Luke
joined
StarterStory
and
dove
into
our
case
study
about
a
newsletter
that
makes
25
million
dollars
a
year
Just
one
month
later
he
launched
his
own
newsletter
that
did
five
thousand
eight
hundred
dollars
in
revenue
in
the
first
30
days
It's
simple
He
studied
what
works
implemented
it
and
avoided
the
mistakes
of
people
that
were
just
a
few
steps
ahead
of
him
If
you're
serious
about
building
something
check
out
StarterStory
com
We're
running
a
special
deal
this
week
and
you
can
click
the
link
below
in
the
description
to
get
it
Much
love
and
I
hope
you
guys
enjoy
the
rest
of
the
video
Peace
Let's
talk
about
the
power
of
a
brand
brand
There's
a
lot
of
people
on
YouTube
that
talk
about
dropshipping
and
how
it's
easy
to
get
started
What's
the
difference
between
what
you're
doing
and
dropshipping
Everybody
that
you
see
on
YouTube
like
perpetuates
like
this
dropshipping
story
Like
oh
like
you
want
to
get
rich
overnight
like
make
money
dropshipping
The
only
people
making
money
through
this
dropshipping
thing
are
the
people
that
are
selling
the
courses
like
secret
for
you
It's
the
YouTuber
that's
behind
the
camera
that's
like
get
into
dropshipping
get
into
dropshipping
Like
no
they're
the
only
ones
profiting
on
that
Dropshipping
sucks
You're
selling
a
trendy
product
in
an
incredibly
saturated
market
and
you
have
no
competitive
advantage
Why
is
the
consumer
going
to
buy
it
from
you
versus
buying
it
from
Amazon
Why
are
they
going
to
buy
it
from
you
versus
you
know
know
buying
it
from
the
other
150
sellers
that
are
dropshipping
the
same
exact
The
answer
is
that
they're
not
The
power
of
the
brand
is
dropping
a
product
on
your
website
and
in
30
seconds
it's
sold
out
The
power
of
the
brand
is
creating
a
community
and
like
an
identity
you
know
between
you
and
your
consumers
They
live
and
breathe
and
die
for
your
shit
When
you
unlock
something
like
that
you've
made
it
because
it
doesn't
matter
what
you
sell
It
doesn't
matter
what
you
drop
You
got
a
cult
like
following
and
on
a
business
sense
what
that
means
is
that
you
have
evergreen
customers
forever
So
like
when
you
have
new
product
drops
when
you
introduce
new
SKUs
like
you
know
that
people
are
coming
back
and
you're
going
to
be
able
to
make
money
off
of
this
customer
cohort
time
and
time
again
On
top
of
that
you
know
the
brand
you're
building
equity
The
people
that
make
money
I'm
talking
real
money
they
don't
make
it
off
the
cash
flow
They
don't
make
it
off
the
yearly
sales
They're
making
it
off
the
exit
With
dropshipping
there
is
no
brand
equity
which
puts
you
in
this
really
difficult
spot
to
ever
build
any
sort
of
thing
that's
concrete
or
build
anything
that's
of
real
value
because
every
two
months
you're
closing
down
shop
opening
a
new
shop
closing
down
shop
opening
a
new
shop
So
at
the
end
of
the
day
people
that
are
thinking
long
term
term
and
people
that
are
focused
on
building
brands
are
always
going
to
win
Hi
man
you're
a
young
guy
only
21
years
old
with
massive
success
made
millions
Take
me
through
your
mindset
at
the
time
where
you
really
did
decide
okay
I'm
going
to
start
something
What
was
really
kind
of
like
the
impetus
was
Christmas
break
when
I
was
a
freshman
in
college
You
know
it
was
at
the
time
And
so
there
was
like
this
two
month
break
between
first
semester
and
second
semester
And
so
you
know
during
that
break
I'm
back
at
home
I'm
like
sitting
around
my
house
and
I
was
like
this
is
like
the
perfect
time
and
opportunity
to
build
something
And
so
I
did
just
that
And
it
took
a
year
to
go
from
idea
to
bring
it
into
reality
You
know
it
was
super
slow
Like
I'm
not
going
to
sugarcoat
it
Like
there
were
weeks
where
I
wasn't
even
working
on
the
business
because
I
was
waiting
on
this
person
or
I
was
waiting
on
this
to
get
done
I
was
waiting
on
this
thing
for
this
thing
Like
you
know
it
didn't
just
like
kind
of
like
materialize
overnight
It
was
a
long
long
long
process
But
once
we
had
product
in
hand
and
we
had
an
incredible
product
that
you
know
know
I
poured
my
blood
sweat
and
tears
into
over
that
year
we
hit
the
ground
running
And
in
our
first
three
weeks
we
sold
out
of
all
of
our
inventory
And
in
our
first
month
we
had
to
move
to
pre
order
And
we
did
over
280
000
in
revenue
at
like
50
net
margins
because
we
were
just
going
viral
left
and
right
It
was
absolutely
bonkers
And
so
you
know
from
that
point
on
I
knew
that
I
had
something
and
I
knew
that
I
had
to
like
see
it
through
in
order
to
take
it
to
the
next
level
All
right
let's
talk
startup
costs
How
much
did
it
cost
to
start
Tabs
And
how
much
does
it
cost
to
start
an
e
commerce
business
So
I
started
Tabs
with
30
000
total
I
pretty
much
drained
my
entire
bank
account
which
came
from
like
all
my
previous
ventures
from
when
I
was
younger
to
go
all
in
on
this
business
So
like
I
don't
know
if
that
would
be
like
the
average
business
I
think
that
like
honestly
you
could
probably
start
anything
like
any
sort
of
e
commerce
brand
at
least
with
an
MVP
with
like
10
grand
I
think
like
the
biggest
costs
the
R
D
side
of
things
right
Like
the
research
and
development
of
the
product
itself
A
And
then
B
like
in
terms
of
like
developing
that
sample
that
first
initial
sample
Once
you
have
that
down
it's
then
about
finding
a
manufacturer
that's
willing
to
work
with
you
Because
here's
the
deal
A
lot
of
manufacturers
don't
give
you
the
time
of
day
day
because
you're
too
small
So
if
you
could
find
a
manufacturer
like
a
small
guy
that's
like
willing
to
kind
of
of
take
you
under
their
wing
and
like
bet
on
you
you
can
for
sure
make
something
happen
for
sub
10
grand
Yeah
how
do
you
find
a
small
manufacturer
that
will
take
a
bet
on
you
Yeah
Google
man
Everything
everything
is
at
our
fingertips
I
literally
typed
in
on
Google
chocolate
contract
manufacturer
I
went
through
all
the
pages
on
Google
like
the
first
20
or
25
pages
and
made
a
spreadsheet
you
know
collecting
their
information
their
name
their
website
link
I
was
just
ringing
them
up
I
would
just
literally
like
make
phone
calls
and
dial
them
up
send
out
emails
and
go
from
Let's
talk
about
marketing
I
know
you've
done
hundreds
of
millions
of
views
on
TikTok
and
you
make
most
of
your
business
through
short
form
social
media
Can
you
tell
me
more
about
how
that
works
Yeah
basically
I
have
like
hundreds
of
people
that
are
on
my
payroll
and
they're
pushing
out
content
every
single
day
They're
putting
up
videos
on
TikTok
on
Instagram
on
YouTube
any
short
form
platform
you
can
imagine
I'm
on
it
And
so
through
that
I've
created
my
own
content
machine
where
every
day
hundreds
of
videos
are
going
out
and
reaching
millions
of
people
which
in
turn
drives
tens
hundreds
of
thousands
of
dollars
in
sales
a
day
And
you
know
on
a
macro
level
is
responsible
for
the
11
million
plus
we're
gonna
do
this
year
And
so
you
actually
have
a
bunch
of
people
that
just
make
content
for
you
Yeah
dude
I
have
like
over
like
60
people
that
make
content
I
have
thousands
of
people
that
like
post
the
content
across
a
web
of
accounts
What
kind
of
videos
are
that
Yeah
so
I
try
to
make
them
seem
as
native
as
possible
Consumers
are
smart
If
they
think
it's
an
app
they're
not
gonna
watch
it
So
I
make
the
videos
like
super
on
par
with
whatever's
trending
in
the
moment
whatever
sound
is
popping
whatever
like
movement
is
happening
like
whatever
it
is
like
my
creators
are
making
content
around
that
And
then
of
course
we
have
some
like
validated
concepts
that
like
push
really
hard
but
yeah
that's
pretty
much
it
So
you
don't
do
a
lot
of
like
paid
ads
Not
really
it's
like
mostly
organic
It's
mostly
like
all
the
content
creators
and
the
reposters
I
do
dabble
in
paid
where
like
I
take
my
most
viral
creatives
and
pay
these
mean
pages
that
have
tens
of
millions
of
followers
to
post
my
content
And
then
I
also
run
a
little
bit
of
Google
ads
I
do
email
and
text
message
marketing
which
is
more
like
kind
of
bottom
of
the
funnel
But
yeah
I
mean
for
the
most
part
it's
a
pretty
crazy
organic
system
that
I
pioneered
Hi
to
close
this
interview
out
some
people
will
be
watching
this
that
wanna
start
their
own
brand
They
wanna
start
their
own
e
commerce
brand
potentially
What's
the
one
thing
they
can
do
today
to
get
started
The
best
advice
that
I
can
give
anybody
that's
like
watching
this
today
is
that
like
I'm
not
smarter
than
you
I
don't
have
a
higher
IQ
There's
not
like
something
special
like
sauce
that
I'm
gatekeeping
Literally
just
go
out
there
and
make
some
shit
happen
and
never
look
back
And
in
three
or
five
or
10
years
from
you're
not
even
gonna
recognize
like
how
much
progress
you've
made
Because
it
doesn't
just
all
happen
at
once
It's
like
every
day
you're
compounding
compounding
compounding
And
then
one
day
you
wake
up
and
you're
worth
millions
of
dollars
and
that's
kind
of
how
it
is
Oh
yeah
Thank
you
sir
Cheers
bro
Thank
you
for
having
me
on
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