Esc
I Built A $1M SaaS In 87 Days
Starter Story
Jul 22, 2024
This is the breakdown of how Andre Haykal Jr. built and grew a software app to over $1M/year in just 87 days.
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This
guy
built
a
million
dollar
SaaS
in
just
87
days
And
the
crazy
part
is
he
did
it
using
a
strategy
that
nobody
is
talking
about
The
productized
SaaS
The
way
we
built
SaaS
is
the
way
I
think
everyone
should
build
a
SaaS
Andre
invited
us
into
his
house
in
Tampa
Florida
to
show
us
exactly
how
it
works
how
he
got
his
first
customer
and
how
he
grew
it
to
millions
in
ARR
But
this
story
is
not
an
overnight
success
I
was
pretty
much
at
the
point
of
giving
up
For
months
Andre
struggled
to
make
any
progress
burning
through
tens
of
thousands
of
dollars
of
his
own
money
on
developers
and
designers
who
couldn't
deliver
Then
on
the
brink
of
shutting
down
the
business
he
discovered
something
that
would
change
everything
So
he
relaunched
the
business
and
three
months
later
it
was
doing
over
a
million
dollars
a
year
The
biggest
secret
to
all
the
success
is
my
sh
In
this
video
Andre
will
share
his
exact
blueprint
on
how
to
build
launch
and
grow
a
2
4
million
SaaS
company
from
scratch
I'm
Pat
Walls
and
this
is
Starter
Story
Thank
you
for
having
me
Andre
Absolutely
Pat
Thanks
for
having
me
Yeah
Tell
me
about
who
you
are
and
what
you
built
Absolutely
So
my
name
is
Andre
Heckler
Jr
I've
been
an
entrepreneur
for
the
last
seven
years
and
most
recently
I've
built
an
app
called
ListKit
or
SaaS
In
87
days
we
grew
it
to
a
million
dollars
ARR
Wow
Zero
to
a
million
Yeah
From
the
launch
of
the
actual
SaaS
yeah
Wow
That's
the
first
87
days
Can
you
break
down
this
business
a
little
bit
more
How
does
it
work
Yeah
So
it
revolves
around
cold
email
And
so
cold
email
is
you
find
someone's
email
address
online
and
you
send
them
a
pitch
either
to
sell
your
service
or
to
get
them
on
a
podcast
or
a
show
like
this
The
type
of
people
that
use
it
are
either
salespeople
or
business
owners
themselves
We
also
have
a
lot
of
freelancers
and
solopreneurs
on
there
that
want
to
again
reach
out
and
make
pitches
to
potential
clients
for
their
own
business
or
agency
Just
within
the
first
six
months
we
had
our
first
1
000
paying
customers
And
as
of
right
now
almost
a
year
into
the
business
we
have
over
1
500
paying
customers
And
the
pricing
is
really
simple
It's
97
a
month
to
get
started
And
we
have
pricing
that
goes
up
obviously
a
couple
hundred
dollars
for
our
more
enterprise
users
Yeah
Let's
dive
a
little
bit
deeper
into
the
numbers
behind
this
SaaS
business
What
do
the
numbers
look
like
here
So
yeah
we
started
the
business
last
July
Right
now
it's
June
2024
And
we're
about
to
just
surpass
200
000
in
MRR
The
biggest
secret
to
all
the
success
is
my
team
of
co
founders
I
have
four
other
co
founders
I
have
a
CTO
I
have
a
head
of
sales
sales
And
I
have
two
guys
that
focus
on
marketing
and
ads
And
then
what
the
team
beyond
the
team
of
co
founders
looks
like
is
we
have
20
people
in
CS
and
in
sales
And
then
the
rest
of
the
team
is
on
the
developer
team
The
team
cost
is
over
100
000
Total
cost
to
grow
the
business
including
ads
and
marketing
and
acquisition
is
anywhere
from
150
000
to
175
000
a
month
to
maintain
You
build
this
amazing
SaaS
business
but
what's
the
timeline
here
How
do
you
get
there
So
I
hit
entrepreneurship
as
early
as
I
possibly
could
around
the
age
of
16
or
17
And
just
like
anyone
else
getting
started
with
entrepreneurship
and
no
money
you
go
the
service
route
And
I
built
an
agency
business
around
that
We
were
primarily
doing
lead
generation
services
for
a
really
long
time
That
was
myself
my
cousin
Dan
who's
still
a
co
founder
at
the
businesses
we
run
now
and
Christian
who's
also
a
co
founder
in
List
Kit
and
everything
else
we
do
And
we
grew
that
business
to
100K
a
month
To
us
that
was
a
massive
success
But
the
problem
we
ran
into
is
we
couldn't
scale
it
really
past
that
And
that's
when
we
partnered
up
with
Cold
Email
Wizard
or
Daniel
Fazio
as
everyone
knows
and
started
Client
Ascension
That
helped
people
do
the
same
things
we
did
to
go
from
zero
to
100
000
a
month
month
with
our
agency
by
using
cold
email
and
lead
generation
tactics
that
we
used
You
launched
this
agency
and
then
you
launched
this
coaching
program
How
does
that
lead
you
to
building
a
SaaS
business
Yeah
so
SaaS
is
really
interesting
right
Because
again
it
takes
a
lot
of
startup
capital
to
start
So
I
think
the
approach
is
the
only
way
to
go
about
it
if
you
don't
have
startup
capital
and
if
you
don't
want
to
go
the
venture
capital
route
And
what
that
is
is
starting
with
a
productized
service
So
on
the
front
end
it
looks
and
feels
like
a
SaaS
where
you
go
on
the
website
and
you
order
something
And
on
the
back
end
it's
fulfilled
manually
by
people
When
we
were
selling
a
productized
service
you
had
to
go
through
a
manual
onboarding
process
So
you
just
tell
us
how
many
leads
you're
looking
for
100
leads
1
000
leads
10
000
leads
And
that
submits
an
onboarding
form
to
our
team
Then
within
24
hours
it's
being
fulfilled
behind
the
scenes
And
then
it
gets
manually
delivered
to
the
customers
Because
again
it's
low
cost
We
didn't
have
to
have
any
development
fees
All
we
had
to
do
was
single
out
what
we
were
already
doing
within
our
agency
to
build
leads
list
for
our
agency
clients
and
just
do
that
with
a
really
fast
turnaround
time
for
our
SaaS
customers
And
number
two
it
allows
you
to
prove
your
idea
out
We
didn't
necessarily
know
that
if
we
built
a
SaaS
that
someone
could
go
to
and
self
serve
that
they'd
actually
want
it
that
way
or
how
they
would
want
it
or
if
the
turnaround
time
mattered
or
if
the
cost
mattered
as
much
So
we
gathered
market
research
through
that
time
And
then
number
three
build
cash
flow
right
Again
SaaS
is
expensive
And
rather
than
having
to
guess
at
what
the
product
should
look
like
we
knew
exactly
what
it
should
look
like
So
we
were
able
to
build
it
a
lot
cheaper
than
most
people
would
have
to
spend
to
build
a
SaaS
that
actually
works
Yeah
Guys
Andre
is
proof
that
you
can
build
a
million
dollar
business
idea
with
zero
dollars
especially
with
this
unique
model
of
the
productized
SaaS
But
Andre's
business
comes
from
the
foundation
of
having
a
solid
idea
and
solving
the
right
problem
Now
imagine
there
was
a
place
where
you
could
find
this
The
problems
to
solve
the
blueprints
to
solve
them
and
real
data
from
million
dollar
businesses
started
by
regular
people
like
you
and
me
Well
I
made
something
cool
for
you
If
you're
actually
serious
about
this
you
can
go
to
the
first
link
in
the
description
and
you'll
be
able
to
download
our
free
report
of
50
solo
developer
business
ideas
that
are
making
money
right
now
All
right
let's
get
back
to
the
interview
interview
and
see
how
Andre
actually
built
this
business
Tell
me
about
the
story
about
actually
building
this
and
hiring
people
to
build
it
and
your
experience
with
that
In
the
beginning
yeah
we
were
doing
the
productized
service
and
reinvesting
the
5
000
to
10
000
We
were
making
from
that
every
month
in
a
product
development
but
we've
never
developed
the
product
And
so
all
that
money
was
reinvested
into
developers
and
designers
to
build
an
app
that
never
saw
the
light
of
day
It
was
very
demotivating
I
was
pretty
much
at
the
point
of
giving
up
This
Liskit
thing
it's
not
working
out
I
know
this
idea
can
work
I
just
can't
find
someone
to
execute
on
the
idea
idea
And
so
funny
enough
at
the
same
time
we're
building
Client
Ascension
which
is
our
really
nicely
cash
flowing
business
in
the
coaching
space
And
one
of
our
students
flew
out
to
Tampa
himself
Oliver
shout
out
to
Oliver
was
like
I
have
the
exact
understanding
that
you
need
to
see
this
thing
through
and
actually
build
it
And
within
six
months
that's
when
we
launched
And
as
you've
heard
already
after
87
days
of
launching
we
grew
the
thing
to
a
million
dollars
ARR
Wow
Let's
talk
about
that
launch
that
relaunch
of
Liskit
where
you
went
from
zero
to
a
million
in
87
days
What
happened
How
did
that
happen
We
had
a
list
of
paying
customers
from
coaching
from
our
agency
and
from
again
the
productized
service
and
talking
to
those
customers
asking
them
hey
what
would
you
like
to
see
in
this
final
version
of
our
SaaS
We've
tweeted
about
it
We
just
told
our
story
the
entire
time
from
when
we
started
it
as
a
productized
service
up
to
the
point
where
we
spent
so
much
money
and
it
failed
and
we
were
ready
to
quit
to
when
we
rebuilt
it
and
relaunched
They've
been
around
for
the
roller
coaster
of
a
ride
we
had
with
the
company
And
we
had
a
product
that
they
have
been
specifically
asking
for
So
by
the
time
we
launched
we
just
sent
a
couple
of
emails
did
a
couple
of
live
calls
put
some
tweets
out
and
everyone
rushed
to
support
us
Yeah
Let's
talk
pricing
Pricing
and
SaaS
What's
been
your
approach
or
strategy
around
pricing
Yeah
so
first
I
mean
you're
running
a
business
business
that
has
to
have
some
profit
at
the
end
of
the
day
First
you
have
to
figure
out
your
cost
We
take
the
cost
and
then
we
go
to
look
at
what
are
our
competitors
charging
And
then
we're
asking
our
customers
what
do
you
like
about
their
pricing
What
don't
you
like
about
their
pricing
Because
the
other
thing
about
SaaS
is
you're
not
starting
from
scratch
You're
following
other
competitors
and
making
small
tweaks
and
changes
to
improve
upon
what
someone
else
has
already
built
So
with
this
kit
it's
just
how
many
credits
do
you
want
And
we'll
put
a
price
per
credit
behind
that
That's
reasonable
to
you
and
your
business
Yeah
Let's
talk
about
growth
How
did
you
go
from
zero
to
a
million
to
over
two
million
now
How
did
you
grow
this
business
Yeah
so
I
mean
primarily
through
cold
email
which
is
what
our
target
market
wants
And
that's
what
we
provide
leads
for
And
then
number
two
we've
primarily
grown
now
through
ads
Ads
really
help
you
scale
past
a
certain
point
in
business
And
number
three
we've
scaled
through
content
marketing
affiliates
and
through
our
existing
product
ecosystem
that
I've
talked
about
before
with
our
coaching
program
and
with
our
agency
business
Yeah
Let's
dive
a
little
bit
into
that
cold
email
strategy
What
did
that
look
like
for
you
when
you're
starting
out
So
we
were
already
good
at
cold
email
because
that
was
our
bread
and
butter
The
problem
is
cold
email
really
works
if
you're
selling
a
high
ticket
agency
service
And
so
what
we
were
doing
was
instead
of
selling
people
on
the
product
itself
we
were
selling
them
on
50
free
leads
and
said
hey
if
you
respond
to
this
email
and
tell
us
who
you
want
leads
of
we'll
send
you
50
leads
from
List
Kit
And
if
they're
good
let's
talk
about
how
you
can
get
more
And
that
lead
magnet
in
our
cold
email
campaigns
took
off
And
now
you
see
all
of
our
competitors
doing
the
same
thing
Let's
talk
about
ads
You
guys
run
ads
How
does
that
look
So
the
problem
with
ads
and
running
a
sales
team
for
SaaS
is
again
you're
selling
something
that's
low
ticket
So
what
we
did
is
we
realized
that
people
signing
up
for
List
Kit
not
all
of
them
knew
how
to
use
it
properly
And
so
we
came
up
with
a
setup
offer
where
we
would
come
into
your
business
set
up
a
cold
email
system
the
same
way
we've
set
up
our
own
system
and
give
you
the
leads
on
a
reoccurring
basis
But
the
thing
with
ads
is
the
creatives
don't
last
very
long
as
you
start
to
scale
Once
you
get
past
300
400
a
day
in
spend
you
really
have
to
create
new
creatives
And
so
it's
a
mix
of
videos
speaking
direct
to
camera
talking
about
how
this
software
can
help
with
your
cold
email
campaigns
or
can
help
you
generate
more
leads
But
a
lot
of
them
are
just
static
images
as
well
So
we're
testing
almost
20
new
creatives
every
week
10
different
static
images
10
different
variations
of
videos
with
different
headlines
different
copy
different
people
in
the
videos
right
So
we're
always
testing
Let's
talk
about
free
trials
You
mentioned
that
you
don't
have
a
free
trial
What's
your
approach
and
why
I
just
think
it
attracts
the
wrong
buyer
or
person
because
they're
not
a
buyer
You're
attracting
freebie
seekers
We
knew
people
coming
to
our
website
It's
low
ticket
enough
to
buy
and
it's
low
commitment
enough
And
instead
of
a
free
trial
what
we
did
is
we
added
a
money
back
guarantee
And
so
we
could
still
frame
it
like
a
free
trial
but
collect
money
right
away
I
will
say
however
with
a
free
trial
it
does
make
sense
for
some
SaaS
tools
that
monetize
how
many
users
they
have
on
the
platform
whether
they
can
serve
them
ads
whether
they
can
get
data
for
more
people
right
But
it
didn't
make
sense
for
this
kit
Yeah
You
run
this
pretty
big
B2B
SaaS
business
now
It
started
small
but
now
there's
40
people
on
the
team
How
were
you
able
to
hire
40
people
and
keep
this
profitable
Yeah
so
when
people
hear
40
team
members
they're
thinking
full
time
U
S
employees
that
are
getting
anywhere
from
50
000
to
100
000
a
year
right
For
us
that
would
not
be
sustainable
by
any
means
And
so
a
majority
of
our
team
are
either
developers
that
are
in
countries
like
the
Ukraine
Ukraine
or
customer
success
representatives
that
are
in
countries
like
Lebanon
They're
the
hardest
workers
I've
ever
come
across
They're
really
good
at
speaking
English
compared
to
some
other
VAs
And
it's
cheap
labor
You're
paying
anywhere
from
1
000
to
2
000
a
month
month
to
get
someone
full
time
from
Lebanon
who's
as
good
as
or
better
in
my
opinion
than
someone
in
the
U
S
that
you
might
have
to
pay
anywhere
from
5
000
to
8
000
a
month
Let's
talk
about
competition
clearly
You're
not
the
first
business
to
be
doing
with
cold
email
and
lists
and
all
that
What
does
the
competition
look
like
for
Liskit
Yeah
so
first
I
have
to
say
we
love
our
competition
The
way
we
built
SaaS
is
the
way
I
think
everyone
should
build
a
SaaS
is
find
something
that's
already
proven
Proven
in
the
fact
that
they
have
either
a
ton
of
users
they're
a
publicly
traded
company
that's
doing
very
well
with
billions
of
dollars
in
revenue
like
ZoomInfo
and
find
out
what
do
people
like
about
them
but
what
don't
they
like
about
them
Where
are
the
bottlenecks
And
because
I
was
a
user
of
Apollo
already
the
one
thing
I
knew
that
I
did
not
like
and
other
people
also
did
not
like
after
speaking
to
them
was
the
fact
that
Apollo
leads
were
not
verified
And
so
that
presented
an
opportunity
to
say
okay
we
can
build
exactly
what
Apollo
has
but
change
this
one
thing
that
people
really
care
about
And
that's
how
we
built
Liskit
Yeah
As
I
know
you
mainly
operate
this
business
but
you
have
four
other
co
founders
Can
you
explain
that
Yeah
this
is
like
I
was
saying
earlier
probably
our
biggest
secret
on
how
Liskit
has
been
so
successful
is
because
we
have
the
best
team
of
co
founders
So
I'm
technically
CEO
I'm
more
of
the
team
leader
essentially
but
I
have
Daniel
and
Christian
who
operate
as
CMOs
of
the
business
They're
marketing
geniuses
They
do
the
funnels
they
do
the
ads
they
do
all
of
the
content
which
I
want
no
part
of
Not
just
because
I
don't
want
to
do
it
but
because
I'm
not
the
best
in
the
world
at
doing
it
And
I
think
they're
the
best
in
the
world
at
doing
it
We
have
the
best
salesperson
as
a
co
founder
I've
never
been
on
a
sales
call
but
we
have
Dan
who
crushes
at
sales
and
he
leads
the
sales
team
better
than
I've
seen
anyone
lead
a
sales
team
And
then
Oliver
who
again
is
the
person
that
came
into
this
business
when
we
were
at
the
lowest
of
lows
and
actually
made
it
work
And
so
if
you're
looking
to
put
a
team
together
of
co
founders
make
sure
before
anything
else
you
guys
have
complementary
skill
sets
To
line
this
up
with
a
business
especially
a
SaaS
you
need
marketing
you
need
sales
you
need
technology
like
CTO
developer
type
work
and
then
you
need
a
team
leader
to
bring
it
all
together
And
that's
exactly
how
we
built
our
co
founder
team
But
it's
not
always
pretty
I
mean
there's
always
debates
and
things
that
come
up
amongst
co
founder
teams
that
you
just
have
to
sort
out
just
like
any
relationship
But
in
regards
to
finding
a
team
of
co
founders
first
you
need
to
know
that
you
need
a
co
founder
What's
your
goal
at
the
end
of
the
day
Is
it
to
build
a
massive
company
or
to
stay
small
And
that's
something
that
people
are
content
with
which
is
cool
And
then
figure
out
what
skills
you
have
and
what
skills
you
need
to
fill
the
gap
with
and
find
people
who
have
those
skills
If
you
need
people
with
marketing
skills
go
to
communities
or
places
on
the
internet
that
are
full
of
good
marketers
and
start
to
connect
with
people
So
I'm
really
an
introvert
at
the
end
of
the
day
but
you
have
to
in
this
situation
be
an
extrovert
meet
everyone
and
see
if
your
core
values
align
And
most
importantly
like
I
was
talking
about
earlier
make
sure
your
vision
for
whatever
it
is
you're
building
aligns
because
if
they
can't
see
the
same
vision
that
you're
seeing
then
it's
not
gonna
work
out
because
you're
going
in
different
directions
So
we
talked
about
competition
How
do
you
not
only
build
something
as
good
as
the
competition
but
beat
the
competition
One
of
the
things
that
we
do
really
well
at
List
Kit
is
every
single
customer
that
purchases
List
Kit
we
offer
them
to
get
on
a
one
on
one
onboarding
call
When
I
talk
to
a
customer
I
simply
ask
why
did
you
sign
up
for
this
What
were
you
hoping
to
use
this
to
achieve
And
are
they
getting
that
or
are
they
not
getting
that
And
if
they're
not
getting
that
figure
out
what
you
can
build
either
on
the
product
side
or
what
you
can
do
better
on
the
customer
support
side
to
make
sure
that
they
get
that
not
just
one
time
but
consistently
over
time
right
Because
SaaS
is
a
game
of
keeping
true
and
low
So
we're
always
talking
to
our
customers
I
think
more
than
any
other
SaaS
company
out
there
by
offering
to
get
on
a
one
on
one
call
with
them
right
in
the
beginning
And
that's
how
we
stay
ahead
of
the
competitors
What
does
a
day
in
the
life
look
like
for
you
Just
like
a
normal
day
in
the
life
Yeah
so
I'm
big
on
routine
And
so
every
day
when
I
wake
up
I
go
for
my
morning
walk
specifically
to
Starbucks
and
back
And
that's
about
a
mile
walk
And
I
think
just
getting
outside
listening
to
the
Bible
getting
my
black
coffee
really
meditating
on
what
the
day
is
gonna
look
like
is
so
important
And
once
I
get
back
I'm
pretty
much
locked
into
meetings
or
deep
work
up
until
lunch
And
then
I
like
to
go
out
to
lunch
with
some
of
my
co
founders
that
live
here
in
Tampa
I
think
it's
nice
to
have
that
in
person
connection
and
interactions
with
either
team
members
or
co
founders
It's
so
important
I'll
work
out
either
at
my
apartment
gym
or
I'll
either
go
play
basketball
or
pickleball
And
on
weekends
I
like
to
play
a
lot
of
golf
And
then
for
the
rest
of
the
night
I'm
either
continuing
to
work
or
spending
time
with
my
girlfriend
or
talking
to
family
members
and
pretty
just
simmering
down
and
getting
ready
for
the
next
day
Do
you
have
any
advice
for
a
young
Andre
or
for
young
entrepreneurs
out
there
I
think
it's
a
patience
game
right
I
told
you
guys
I've
been
in
this
entrepreneurship
game
for
seven
years
And
the
first
four
or
five
years
I
would
not
call
it
success
by
any
means
The
biggest
piece
of
advice
I'd
have
for
my
younger
self
is
it's
a
game
of
staying
very
consistent
over
a
long
period
of
time
And
when
times
are
not
good
get
even
more
consistent
and
get
even
more
intentional
about
your
action
items
But
when
times
are
working
out
and
things
are
going
well
double
down
even
more
Because
I
think
it's
really
easy
for
entrepreneurs
who
struggled
for
a
really
long
time
that
as
soon
as
they
start
seeing
success
kind
of
back
off
and
stop
doing
the
things
things
that
got
them
there
in
the
first
place
And
if
you
do
that
you're
going
to
fall
right
back
into
where
you
were
before
You
have
to
stay
consistent
and
you
have
to
do
it
over
a
long
period
of
time
whether
the
results
are
good
or
whether
they're
not
It's
an
input
game
I
like
to
say
over
an
outputs
because
you
can
control
the
inputs
You
can't
always
control
the
outputs
And
so
do
what
you
can
control
and
let
I
always
say
God
take
care
of
the
rest
What
do
you
think
is
one
of
the
biggest
secrets
to
be
able
to
unlock
success
or
unlock
getting
to
that
next
level
Yeah
so
I
think
it's
really
important
to
always
be
investing
in
yourself
whether
it
be
through
personal
development
or
coaching
And
I
know
this
is
like
a
cliche
thing
to
say
and
I
run
a
coaching
program
but
I
really
do
believe
in
this
business
model
So
some
of
the
guys
that
I'm
constantly
learning
from
are
Patrick
Bet
David
Gary
Vee
Taylor
Welch
Cole
Gordon
all
the
guys
I've
mentioned
to
you
already
at
Mylet
I
only
know
so
much
So
why
not
go
to
the
guys
guys
that
have
already
figured
it
out
themselves
and
ask
for
their
advice
on
ways
about
doing
things
And
so
I
always
hold
myself
very
accountable
to
improving
and
learning
something
new
every
single
day
that
I
can
then
take
to
my
team
and
pass
it
down
Yeah
all
right
man
Thank
you
for
having
me
It's
amazing
what
you
built
Appreciate
you
man
Yeah
I'm
proud
about
it
and
it's
just
got
to
keep
it
going
now
Yeah
man
Follow
this
advice
advice
and
you
will
have
a
multi
million
dollar
SaaS
business
Good
luck
guys
Hey
guys
Pat
here
I
hope
you
enjoyed
the
story
and
I
hope
it
inspires
you
and
shows
you
that
you
could
start
something
similar
I
think
the
coolest
part
about
his
story
is
this
kind
of
productized
idea
that
he
did
He
had
clients
that
he
was
serving
and
then
he
found
a
business
idea
that
he
could
productize
from
those
services
If
you're
curious
about
doing
something
similar
but
you're
still
looking
for
an
idea
well
you
can
go
to
the
first
link
in
the
description
and
download
our
solo
developer
deep
dive
for
free
It
breaks
down
50
different
solo
developers
making
money
right
now
their
business
models
how
they
price
their
products
and
how
they
grew
those
to
millions
in
revenue
Just
click
the
first
link
in
the
description
and
I'll
see
you
guys
in
the
next
one
Peace
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