How We're Thinking Bigger And Growing From A One-Product Company

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Emma Rose Cohen

Founder, Final Straw

Founders

Employees

Final Straw

finalstraw.com

from Santa Fe, Argentina

started April 2018

Founders

Employees

Discover what tools recommends to grow your business!

Discover what books Emma recommends to grow your business!

The Culture Code: The Secrets of Highly Successful Groups Daniel Coyle

Venture Deals: Be Smarter Than Your Lawyer and Venture Ca... Brad Feld

Want more updates on Final Straw? Check out these stories:

1. How I Created A Collapsible Metal Straw And Raised $1.89M on Kickstarter (2019) ➜

This is a follow up story for Final Straw. If you're interested in reading how they got started, published almost 6 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

I’m the CEO and Founder of Final. We launched our first product, FinalStraw—a reusable, collapsible straw that fits on your keychain—on Kickstarter in 2018 and it went on to raise nearly $2 million in 30 days.

Since then, my team and I have been hard at work creating innovative solutions to single-use plastic waste. It’s our mission to reduce the need for single-use plastics, empower people to change their buying habits, and raise awareness about the impacts of our everyday decisions.

Tell us about what you’ve been up to! Has the business been growing?

For nearly two years we were a one-product company. During that time we’ve been working hard on our line of Foreverables--reusable products designed to replace single-use plastic and last forever....

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