This is a follow up story for RomperJack. If you're interested in reading how they got started, published over 4 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
My name is Justin Clark and I’m one of the founders of Romperjack. Romperjack is a premium men's clothing brand that makes rompers, jumpsuits, overalls, and two-piece matching bottoms and tops. Romperjack has had explosive growth in the last year and is on par to do $1.5 Million in sales this year.
Tell us about what you’ve been up to! Has the business been growing?
The company has grown significantly and has launched 4 new product lines in the last 2 years. We narrowed our focus on what works, which was Facebook and Instagram marketing, and then we doubled down on our customer lists building out over 20 email retargeting campaigns.
We have added 1 new employee and added 5 4 new product lines. The only marketing channels we use now are TikTok, Facebook, and google. All the others we ignore because we like to stick with what works best and avoid wasting our marketing dollars on platforms with a poor ROAS.
If you are going to fail, fail as fast as possible. Don’t reinvent the wheel.
Marketing channels that don’t work for us are Snapchat, Pinterest, and LinkedIn. We keep our existing customers happy by continuing to expand the Romperjack brand and continuously launch and design new products.
Yes, We were just recently featured on the Shopify podcast.
The best marketing strategy I can offer is to make sure you are always collecting emails and phone numbers. The more emails and phone numbers you have the more you can print your own money. A 30,000 person customer list should produce $15,000 - $20,000 a month if you email them at least 3 times!
What have been your biggest lessons learned in the last year?
In the last year, the worst decision was not ordering enough inventory when our sales were on fire.
Best decision was to start building our own Shopify apps to replace our third-party apps and then monetize them by letting other Shopify stores use them.
Another lesson learned is to make sure to always keep selling your best sellers. Don’t try to replace those with new designs. Yes, launch new things under the brand but make sure you always have the core offering available.
What’s in the plans for the upcoming year, and the next 5 years?
We have something really big that’s about to happen for Romperjack, we can’t talk about it at the moment but it’s going to take the brand to the next level.
Our five-year plan is to really hone in on our customer base to learn what they really want from us and to expand into other countries.
We plan on making it to the $5 million a year mark in about 2.5 years.
Have you read any good books in the last year?
I used to read so many books a year and was even a part of a book club. However, over the last year, I mainly listen to business podcasts like how I built this or watch TV series about businesses like a shark tank.
My new favorite show which is extremely inspiring is an undercover billionaire. The premise is “a billionaire is thrown into a city they have never been to before, are given only $100 and they have 90 days to build a million-dollar business.
Advice for other entrepreneurs who might be struggling to grow their business?
Always start small and test products before ordering a bunch of inventory. If you are going to fail, fail as fast as possible. Don’t reinvent the wheel. There are so many things you can just copy and make small tweaks to.
Where can we go to learn more?
- @romperjack (Instagram, Twitter, Facebook)
If you have any questions or comments, drop a comment below!
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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