How We Grew Our Instagram From 4K To 15K In 7 Months

Published: September 12th, 2020
Sireesha Narumanchi
Founder, Crowd Work News
Crowd Work News
from Victoria, Australia
started July 2016
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Hello again! Remind us who you are and what business you started.

Hi, I am Sireesha Narumanchi, founder of I help work from home enthusiasts in finding legit online jobs, side hustles, and other extra income options.

Remote work/location independent jobs are still a new concept in many parts of the world and my mission is to show them they can work from home no matter where they are in the world.

What started as a side hustle has grown into a thriving business now generating 5 figures a month. But in true terms, what feels more surreal or a measure of success for me is being able to reach so many people like me and help them break out of the ‘9-5’ race.


Tell us about what you’ve been up to! Has the business been growing?

The business has taken a hit during this pandemic, but I have used this downtime to focus on my SEO game. I am working more on content creation and off-page SEO. Creating content around the topics that my readers want has always been my primary focus. And I am doing this more now.

There is a lot that goes behind a successful business, so be prepared to do all the hard work before you reach your goal.

One thing that has shown great growth this year is my Instagram, the engagement has gone up to 21% and I went from 4k followers to over 15k followers in 7 months. Photography is my side hustle and Instagram is the best platform to share my passion. I have collaborated with some great brands which resonate with my passion and I look forward to partnering with more in the coming months.

What have been your biggest lessons learned in the last year?

The biggest lesson I have learned during this pandemic is to be thankful for where I am and to diversify my income sources. Whether it is blogging or any other job, you can never depend on one source of income.

No matter what skills you have, brainstorm, test and create an additional income stream.

What’s in the plans for the upcoming year, and the next 5 years?

My biggest long term goal is to make my blog a complete go-to resource for everyone who wants to work from home.

More short term goals include creating more free resources for my readers, reaching more readers globally, and helping them find legit online jobs.

Have you read any good books in the last year?

The book I enjoyed reading this year is Ann Handley Everybody Writes. It’s a must-read book if you are in content marketing and want to find your connection with your audience.

Advice for other entrepreneurs who might be struggling to grow their business?

Entrepreneurship is never a straight line, there can be ups and downs but what you do when you are on the downside makes all the difference. Never lose your passion or spirit if things don’t look great. There is a lot that goes behind a successful business, so be prepared to do all the hard work before you reach your goal.

Where can we go to learn more?

If you have any questions or comments, drop a comment below!