The Green Collective Update: How I Plan On Launching New Products
This is a follow up story for The Green Collective. If you're interested in reading how they got started, published about 6 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
Hello, I’m Emma and I own The Green Collective.
I sell high-quality eco products that have a distinctive difference. It might be color, or collating with different artists to give the products a strong design edge. The most popular product is the SPRUCE cloth. A 100% plant-based eco cloth that has now reached over 75 different available designs. The other textile products also move well with the reach of these spread over them all quite equally.
Customers have been using the same products for a long time which builds brand loyalty to come and trust me with any new lines I launch. They also buy as gifts and I would guess that close to ⅓ of my website sales are bought to be gifted. I might be slightly biased, but the designs are really fabulous and people have been known to frame them! Yes, frame a dishcloth - next level huh!
The last year has been odd. Covid closed stores in NZ for a few weeks, and although I had some online sales through ‘essential stores’ that stocked kitchen and home items the sales really stalled. We were incredibly lucky here in NZ and things opened up relatively quickly...
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
