Betsy DeVille

How I Launched New Designs And Doubled Revenue In 1 Year

Betsy DeVille
Founder, Betsy DeVille
$100
revenue/mo
1
Founders
0
Employees
Betsy DeVille
from Austin, Texas, USA
started June 2016
$100
revenue/mo
1
Founders
0
Employees
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Hello again! Remind us who you are and what business you started.

Hi there! I am Betsy DeVille! I run an eCommerce shop for folks who embrace secularism and atheism with a focus on what we have in common rather than snark and divisiveness. I opened an Etsy shop after attending an atheist conference and not finding anything I wanted to buy. While I am still a side hustle, I have doubled revenue every year.

My most popular products are bracelets, t-shirts, and Christmas ornaments. Many of my products feature a quote from a historical atheist or freethinker. With those items, I like to include a short biography about that person. For ornaments, I like to include a story about what inspired the design or another way the recipient can connect.

In 2020, I was able to double what I made in 2019. A lot of folks who have purchased ornaments from me in the past come back each year for something new. I start designing and sourcing for the winter holiday season in the summer.

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