How I Increased Subscription Sales By 92% During The Pandemic
This is a follow up story for The Fabric Loft. If you're interested in reading how they got started, published about 7 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
I am Alanna Banks, I’m the creator of Fridays Off Fabric Shop, an online fabric shop, and fabric subscription club.
Fridays Off is the first online fabric shop in Canada to offer a variety of monthly fabric subscription boxes to modern quilters and makers. My customers are busy people who love to sew but don’t have the time or desire to shop for and coordinate the latest modern fabric collections.
My fabric subscription box started off in 2014 as a way to get rid of inventory and by 2019 it had become so popular that I decided to change my business model to almost entirely focus on the fabric subscriptions.
The pandemic has lead to an unprecedented increase in subscribers, which I was not expecting. In April 2020 my subscriptions increased by a whopping 92%.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
