Growing Our Coffee Business By Experimenting With New Marketing Initiatives
This is a follow up story for Firebean Coffee Roasters. If you're interested in reading how they got started, published over 6 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
Hello again! Thanks for circling back! My name is Michael Russo and I’m a Coffee Pedaler. I run a micro coffee roastery in Canada’s Beautiful Yukon Territory. Our flagship product is our pedal-powered and fire-roasted coffee, but we’ve also done a lot of unique collaborations with other local businesses here in The Yukon! We’re having a lot of fun with Firebean!
I call myself a “Pedaler” because I do just that to roast my coffee. Our modified pizza oven is connected to an old stationary bike which we use to spin the drum above a roaring hot wood-fire. It’s an old school traditional way of pushing heat to beans and I can’t get enough of it, while the bike part just happened out of necessity. Using intermediate technologies (fire and pedal) to power our operation feels free and sustainable and is truly in line and suited to our lifestyle in the North.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
