Firebean Coffee Roasters

Growing Our Coffee Business By Experimenting With New Marketing Initiatives

Michael Russo
$7.5K
revenue/mo
2
Founders
1
Employees
Firebean Coffee R...
from Whitehorse, Yukon, Canada
started January 2015
$7,500
revenue/mo
2
Founders
1
Employees
market size
$320B
avg revenue (monthly)
$82.5K
starting costs
$24.9K
gross margin
35%
time to build
270 days
average product price
$7
growth channels
Word of mouth
business model
content-library
best tools
Shopify, Instagram, G Suite
time investment
Full time
pros & cons
32 Pros & Cons
tips
7 Tips
Discover what tools recommends to grow your business!
Discover what books Michael recommends to grow your business!
Want more updates on Firebean Coffee Roasters? Check out these stories:

Hello again! Remind us who you are and what business you started.

Hello again! Thanks for circling back! My name is Michael Russo and I’m a Coffee Pedaler. I run a micro coffee roastery in Canada’s Beautiful Yukon Territory. Our flagship product is our pedal-powered and fire-roasted coffee, but we’ve also done a lot of unique collaborations with other local businesses here in The Yukon! We’re having a lot of fun with Firebean!

I call myself a “Pedaler” because I do just that to roast my coffee. Our modified pizza oven is connected to an old stationary bike which we use to spin the drum above a roaring hot wood-fire. It’s an old school traditional way of pushing heat to beans and I can’t get enough of it, while the bike part just happened out of necessity. Using intermediate technologies (fire and pedal) to power our operation feels free and sustainable and is truly in line and suited to our lifestyle in the North.

how-we-ve-continue-our-business-growth-through-marketing-strategies

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