Forgotten Mermaids Update: How We've Grown Sales By 40%

This is a follow up story for Forgotten Mermaids. If you're interested in reading how they got started, published almost 6 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

Hey there! So excited to be going over everything that’s happened this last year. My name is Anslea and I run Forgotten Mermaids, a brand of temporary tattoos inspired by mermaids, designed by humans. Our tattoos give the illusion of mermaid scales so even if you’re not ready to commit to the mermaid lifestyle, you can still add a little mermaid magic to your every-day outfit. Currently, we have two tattoo styles available in six colors, alongside a variety of clothing items such as leggings and swimsuits that share this same scale pattern.

We started the year with big plans for expanding our sales channels and product line, but due to COVID-19 our timeline was pushed way back and ultimately we had to change our vision quite drastically. Thankfully, since the business was built on the premise of being adaptable, adjusting to our new reality was relatively painless and has since opened up opportunities we otherwise wouldn't have explored.

Currently, we’ve seen a 40% increase in sales compared to this time last year and hope to keep that trending upwards with new products and expanded marketing tactics.

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