Dogecore Update: How Social Media Helped Us Grow Revenue 10x

Dominic Jackson
Founder, Dogecore
started October 2017
alexa rank
market size
avg revenue (monthly)
starting costs
gross margin
time to build
210 days
growth channels
Email marketing
business model
best tools
Shopify, Twitter, Instagram
time investment
Full time
pros & cons
35 Pros & Cons
16 Tips
Discover what tools Dominic reccommends to grow your business!
Discover what books Dominic reccommends to grow your business!
Start An Online T Shirt Business

Hello again! Remind us who you are and what business you started.

Hello! It’s been a year since I last spoke with you about how I rip tiny fragments of my mind away and feed them to the internet for profit and fame. For those who haven't read the last interview, my name is Dominic and I run the clothing/multimedia brand Dogecore with my business partner and richest polish man alive Aleksander. We are a meme-based internet cult for weirdos all over the planet.

Apart from selling T-shirts, we also have a series of popular social media pages where we like to post funny pictures and words to make people laugh and cry and then cry some more.

I like to think one of our early and still very successful products is a good representation of who we are. When you look at this image, think of us.


Imagine - If I can quit my day job which paid well to sit on my ass all day designing such amazing works of art like the above, what's holding you back huh?

Tell us about what you’ve been up to! Has the business been growing?

In the last 12 months, our revenue has increased roughly 10 fold. Our social media presence continues to grow across multiple platforms and we’re even more excited for the future. I think the growth is down to a few reasons, partly the pandemic but mostly due to savvy internet marketing we have accomplished on Instagram and Facebook.

Every month we are releasing new T-shirt designs, write new pieces of original content, and reflect on our current designs to see what is working, what is not working, and what needs either tweaking or deleting. We have tried to move away from the store looking like ‘just another print on demand’ business and more like something you look at on your child's computer and become concerned about their well being in life after noticing some large unknown transactions on your credit card you don’t remember doing.

We’re a little scared of the long-awaited death of Facebook. Mark Zuckerberg will be sitting in his little 3D-created world all alone in a room, smiling, as the servers go off all around him, like light bulbs slowly going out in a huge empty office. Tik Tok seems like the future for us and since I was recently diagnosed with ADHD I hope to fit right in.

What have been your biggest lessons learned in the last year?

Investing more money into advertising and being creative with how we target our core demographics has helped us be seen by more and more young and impressionable minds this last year. We realized that despite having a beautiful website that makes you feel at home and welcome, it’s pointless if nobody knows you exist. Luckily we funded a little-known website called Facebook dot cum and they showed people all our wares and people, weirdly, enjoyed them. I was able to quit my day job and now I sit around writing stories about bugs and emailing them to our customer base who for some reason enjoy them.

This year has had some drawbacks, however. The EU VAT changes have been a huge bitch for us to get accustomed to as a British-based business. I just want to give a little shout-out to Boris Johnson for being a huge fucking twat.

As I said last time, get a good accountant. I found this image on the Facebook profile of our accountant and I think about it every day when he calls me up to tell me bad news.


What does it mean?!

What’s in the plans for the upcoming year, and the next 5 years?

Currently, we are looking to expand our marketing into Tiktok as it is extremely promising. You wouldn't believe how savage the kids are there tho so expect to wake up every day feeling terrible when you read the comments on your ads. But it’s working so I can’t complain.

Do what you enjoy doing and something you believe in. You’ll find your passion is rewarded.

On top of this, we are going to use our internet clout to expand into real life and have recently partnered with Britain's first crab museum to be their core t-shirt stockist. The future is bright, it is gay, it is dogecore.

Have you read any good books in the last year?

I have just finished reading Limmy’s book, which was very heartwarming. He is a good lad and I hope Lynn doesn't turn the weans against him.

Other than that I would recommend sitting on youtube 5 hours a day watching, learning, and slowly destroying your posture. Who needs to pay for education when you have youtube and Adblock.

Advice for other entrepreneurs who might be struggling to grow their business?

Do what you enjoy doing and something you believe in. You’ll find your passion is rewarded. I know this is corny but it’s true. Dogecore has always been a labor of love where me and my business partner Alek’s entertain one another and by doing so people have been entertained by following us. I never intended to make money from this, but if you do something long enough, you’ll master it and people will want to know more. Believe in yourself, even if your dad doesn't.

Are you looking to hire for certain positions right now?

We are a 2 man army of amazing power. We do not need anyone. However, we are kinda looking for brand ambassadors to shill our crap on the internet. Does anyone want free merch?

Where can we go to learn more?

If you have any questions or comments, drop a comment below!

Dominic Jackson, Founder of Dogecore
Pat Walls,  Founder of Starter Story
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