Built for Mars

How I Grew My UX blog To 750,000 Readers, And Sold UX Audits To 100+ Companies

Peter Ramsey
Founder, Built for Mars
$4K
revenue/mo
1
Founders
0
Employees
Built for Mars
from Brighton
started December 2019
$4,000
revenue/mo
1
Founders
0
Employees
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I’m Peter, I live in a beautiful part of southern England, I’m a dad of 2, and I’m obsessed with user experience.

I run Built for Mars, which is primarily a UX blog read by 600,000 people a year (and growing about 10% MOM), that is monetized by selling UX audits directly to businesses (clients include Notion, Klarna, Stripe, Intuit, and Elgato).

The content is a (very effective) growth engine for my consulting.

built-for-mars

What's your backstory and how did you come up with the idea?

After selling my FinTech company in 2018, in a 7-figure exit, I wanted to take a short break. It’d been a grueling 6 years, and so I bought and renovated a house. During this time, companies were asking to hire me as a consultant, which I did, and hated.

I quickly realized that I hated most parts of running a business, but loved building products. It was the skill I’d refined over the previous decade and...

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