VADE Nutrition

VADE Nutrition Update: How We Expanded Our Product Line And Grew Revenue To $500K/Month

Joe Johnson
Founder, VADE Nutrition
$500K
revenue/mo
2
Founders
7
Employees
VADE Nutrition
from East Lansing, Michigan, USA
started March 2016
$500,000
revenue/mo
2
Founders
7
Employees
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Hello again! Remind us who you are and what business you started.

My name is Joe Johnson. My wife Megan and I founded VADE Nutrition in 2016, right after I graduated college at Michigan State University. We created the world's first Dissolvable Packs of powdered supplements - pre-measured servings of Protein, Pre-workout, and Vegan Meal Replacement powders wrapped entirely in a dissolvable, edible food-grade film. Our goal? To create the most convenient, portable, and hassle-free powdered beverages on the market for those who have an on-the-go lifestyle, without compromising the quality or taste. The dissolvable film itself is completely tasteless and colorless and made up of food binders that are found in common foods and vitamins. This film dissolves entirely in any liquid of choice, so it allows our customers to simply just take a pack, toss it in their bottle, shake and go! Eliminating all of the mess and hassle that comes with scooping protein powder, especially when on-the-go.

Our signature 100% Whey Isolate Protein was our flagship product, which we pitched on Shark Tank back in 2018, where we landed a deal with Mark Cuban and Alex Rodriguez. Due to the overwhelming success of our Whey Isolate, we...

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