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Marc started Knife Aid in 2019. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Knife Aid?
I have a long and successful history in branding and starting businesses, one of them being my biggest success, Happy Socks, which I started 12 years ago. The biggest motivator for me to create my own companies is being free and in control of my own destiny and constantly living an adventure. It’s about the journey of creating something from the beginning that is built on the need or desire of people and then trying to put it in front of as many people as possible to be successful. Shortly after writing our business plan I found Magnus Petersson. With 30 years’ experience in knife sharpening, and having achieved celebrity status among chefs in the high-end restaurants in Los Angeles, and coincidentally originally from Sweden, Magnus was the perfect lead Knifesmith for the company.
Me and my family, moved to California to start this idea, and Knife Aid was established in Malibu with Mikael as CEO and Magnus as Master Knifesmith, training and overseeing a team of knife sharpeners.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater