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Lending America LLC
Curtis started Lending America LLC in 2015. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Lending America LLC?
When I started my business, I had 32$ in my pocket. I came from the coaching space and I spoke with people every day who wished they had access to more capital because they needed it to start up their businesses. I could see there was a need and I even experienced it myself first hand. I attempted to lend from the banks for business expenses. I was applying for $20,000 to get a car for my business and the banks denied me based on credit history. I didn’t understand because I could pay for the car ten times over in my bank account, why would they not give me a loan so I could contribute more towards my business?
Now, I could talk to you about ad spending or returns but it’s not necessary for what I do. The truth is, I don’t use ads. My clients recommend my services by word of mouth because my success comes from my client’s success. I pride myself on providing a fair product. This should be accessible to anyone. I repair my client’s credit in order to get them more funding. One of my more popular services is bridge loans. If a client has over 45% debt utilization on their credit cards, I will loan them the appropriate funds and we will continue repairing credit until they are ready for funding. One of my clients was a 27-year-old that came to us who had $28,000 in credit card debt. We bridge loaned him about $10,000 - $12,000 dollars to cover credit card debt. When we went through funding, he ended up getting 197,000 in funding through our process. Our customers are taken care of 100% of the way through our funding process and we do our best to get them the funds they need.
Short term goal would be to fund 100 new businesses a month. Long term goal is to change the face of traditional lending from banks to brokerage companies to internet-based companies.
The best decision I made was realizing that I understood sales better than I understood marketing. It was easier for me to sell an online influencer to give me leads than it was to get leads.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater