11 Best SEO Tools For Small Business [2024]

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Updated: February 22nd, 2024

SEO tools can be incredibly useful for small businesses looking to improve their search engine rankings and drive more organic traffic to their website.

There are a wide variety of SEO tools available, ranging from free options to more expensive, feature-rich options.

Using SEO tools, small businesses can get a better understanding of how their website is performing and make informed decisions about how to improve it.

Having the right tools for the job is essential, and SEO tools are no exception.

After interviewing thousands of founders, we put together a list of the most popular and useful SEO tools.

Here they are:

1. SEMrush

SEMrush is a comprehensive SEO tool that offers a range of features to help businesses improve their search engine rankings and drive more organic traffic to their website. It has been voted as the best all-in-one SEO tool across various categories, including keyword research, competitor analysis, link building, rank tracking, and reporting.

Use SEMrush's traffic analytics tool to analyze your competitor's strategy and engagement on different devices.
Find keyword gaps by comparing up to five competitors' keywords, including your own.
Identify and fix technical and on-page SEO issues with the site audit report.
Analyze the quality of your content, including readability, tone of voice, and originality, as well as optimization opportunities, using the SEO writing assistant.
Track keyword rankings at national, regional, and local levels with the position tracking tool.
Set up scheduled reports to be sent to your email using pre-built templates.
Manage all your SEO projects, including site audits, link building, on-page SEO, backlink audits, brand mentions, and content audits, from a single dashboard.
Use the backlink audit tool to identify and remove toxic links that could harm your search engine rankings.
Monitor brand mentions across the web with the brand mention tracking tool.
Analyze and optimize the performance of your website's content with the content audit tool.

Pricing

SEMrush Plans start at $119.95 per month.

2. Google Search Console

Google Search Console is a no-cost SEO tool provided by Google that can help small businesses monitor and track their website's data and performance in search results. It allows users to analyze data and find appropriate keywords to improve their search engine rankings.

It allows website owners to find and fix technical issues with their websites.
Google Search Console provides insights into how search engines crawl and index a website.
It allows users to see which queries are driving traffic to their website and the specific pages that are receiving the most clicks.
Users can view the click-through rates for their website's pages in search results.
It allows users to see which websites are linking to their website and the anchor text being used.
Google Search Console allows users to submit sitemaps and individual URLs for crawling.
It sends alerts when there are issues with a website, such as security issues or crawl errors.

Pricing

Google Search Console is a free SEO tool for website owners to monitor and track their website's data and performance in search results.

3. Google Analytics

Google Analytics is a free web analytics tool that provides insights into website traffic and visitor behavior. It allows businesses to track and analyze data to understand how visitors interact with their website and make informed decisions about how to improve it.

It can help businesses identify which pages on their website are most popular and which sources are driving the most traffic.
Google Analytics allows businesses to see where their traffic is coming from, including search engines, social media, and referral websites.
It provides information about the demographics of website visitors, including age, gender, and location.
Google Analytics allows businesses to set goals and track conversions, such as form submissions or purchases.
It provides data on the performance of paid advertising campaigns.
Google Analytics integrates with Google Ads to provide data on the effectiveness of ad campaigns.
It allows businesses to create custom reports and segment their data to get a more detailed understanding of their website's performance.

Pricing

Google Analytics is a free web analytics tool that provides insights into website traffic and visitor behavior.

4. Ahrefs

Ahrefs is a comprehensive SEO tool that offers a range of features to help businesses improve their search engine rankings and drive more organic traffic to their website. It covers keyword and competitor research, rank tracking, content and backlink analysis, and site audits.

Ahrefs is an all-in-one SEO tool that covers a variety of features.
It provides tools for keyword and competitor research.
It offers rank tracking to monitor a website's search engine rankings.
It includes content and backlink analysis to understand the quality and effectiveness of a website's content and backlinks.
Ahrefs has a site audit tool to diagnose and fix technical and on-page SEO issues.
It offers a keyword explorer to discover new keyword ideas and see how difficult it is to rank for specific keywords.
The competitor analysis feature allows users to see what keywords their competitors are ranking for and the strength of their backlink profile.
Ahrefs' content explorer tool helps users find popular content in their niche and see which websites are linking to it.
The backlink analysis feature allows users to see who is linking to their website and the quality of those backlinks.
Ahrefs has a site audit tool that can help users identify and fix technical and on-page SEO issues with their website.

Pricing

Plans for Ahrefs start at $99 per month for the Lite plan.

5. Google My Business

Google My Business is a free tool provided by Google that helps businesses manage and improve their online presence on Google Search and Maps. It allows users to create and verify their local business and share information about their products and services with customers.

It enables businesses to share information about their products and services with customers.
Google My Business allows users to add photos, videos, and other media to their business listings.
It allows businesses to see and respond to customer reviews. Users can track and analyze data, such as website visits and phone calls, through Google My Business.
It allows businesses to set up and manage appointments or reservations through the tool.
Google My Business integrates with Google Maps, allowing users to easily add their business location and create a map listing.
It provides insights into how customers are interacting with a business's online presence and can help businesses make informed decisions about how to improve it.

Pricing

Google My Business is a free tool offered by Google that helps businesses manage and improve their online presence.

6. Google Data Studio

Google Data Studio is a reporting tool that allows users to access and visualize data from multiple sources, including Google Analytics, Google Search Console, SEMrush, and Salesforce. Data Studio supports real-time data updates and integrates with other Google tools such as Google Sheets, Google BigQuery, and Google Cloud SQL.

It allows users to access data from multiple sources and create interactive reports and dashboards.
Data sources can include Google Analytics, Google Search Console, SEMrush, and Salesforce, among others.
Data Studio allows users to customize the appearance and layout of reports and dashboards.
Users can share reports and dashboards with colleagues or clients.
Data Studio supports real-time data updates and automatic refreshes.
It is possible to schedule reports to be sent via email on a recurring basis.
Data Studio integrates with other Google tools such as Google Sheets, Google BigQuery, and Google Cloud SQL.
It supports multiple languages and has a strong community of users and developers.
Google Data Studio is a powerful tool for data analysis and visualization and is useful for individuals and organizations of all sizes.

Pricing

Google Data Studio is a reporting tool that is available at no cost to users.

7. WhatsMySerp

WhatsMySerp is a free rank-tracking tool and browser extension that helps users uncover search volume, advertising CPC, and related keywords within Google search data. It also helps users gauge their SEO ranking. WhatsMySerp is known for its unique features and is often considered one of the best SEO tools available.

WhatsMySerp is easy to use and can be installed as a browser extension.
It provides valuable insights for users looking to optimize their website's search engine performance.
WhatsMySerp tracks search rankings for specific keywords and phrases.
It allows users to track the performance of their competitors' websites.
WhatsMySerp provides regular updates and reports on search ranking changes.
It is a useful tool for individuals and organizations looking to improve their search engine visibility.

Pricing

WhatsMySerp is a free rank-tracking tool and browser extension.

8. Yoast SEO

Yoast SEO is a widely used on-page SEO plugin for WordPress that provides a range of features to optimize website content. The plugin helps users to optimize their content for targeted keywords and provides a reliability analysis to the administrator to help them understand how easily their content can be understood by the general public. Yoast SEO is a powerful tool for optimizing websites for search engines and improving the user experience.

Yoast SEO helps users to optimize their content for targeted keywords.
The plugin provides a reliability analysis to help administrators understand how easily their content can be understood by the general public.
Yoast SEO is a powerful tool for improving the search engine performance of websites.
It can help to improve the user experience by ensuring that the content is easy to understand.
Yoast SEO can help users to identify areas of their content that need improvement.
The plugin provides recommendations for improving the SEO of website content.
Yoast SEO is easy to use and has a user-friendly interface.
It is a valuable tool for individuals and organizations looking to improve their search engine visibility and the performance of their websites.

Pricing

Yoast SEO is available in both a free and a premium version. The free version of Yoast SEO provides a range of features to help users manage their on-page SEO and optimize their website content for search engines. The premium version of Yoast SEO costs $99 per year for one site.

9. Screaming Frog

Screaming Frog is a website crawler tool that helps users identify technical issues on their websites such as broken links, slow page speed, and on-page issues. The tool is suitable for both small and large websites and is known for its ability to quickly and accurately identify a range of issues that can impact the performance of a website. Screaming Frog is a valuable tool for website owners and developers looking to improve the usability and search engine visibility of their websites.

The tool is known for its ability to quickly and accurately identify a range of website issues. Screaming Frog is a valuable tool for website owners and developers looking to improve the usability and search engine visibility of their websites.
It can help users to identify and fix technical issues that may be impacting the performance of their website.
Screaming Frog provides a range of features and functionality to help users analyze and optimize their websites.
It is a powerful tool that is easy to use and has a user-friendly interface.
Screaming Frog is widely used by individuals and organizations looking to improve their website's performance.
It is available in both a free and a premium version, with the premium version providing additional features and functionality.

Pricing

The tool is available in both a free and a premium version, with the premium version providing additional features and functionality. The free version of Screaming Frog is suitable for small websites and offers a range of features to help users analyze and optimize their websites. The premium version of Screaming Frog starts at £149 per year.

10. Long Tail Pro

Long Tail Pro is a powerful desktop tool that enables marketers to discover profitable keywords and assess their competitiveness in almost any niche. It provides valuable data on keyword difficulty, search volume, and other metrics, and allows users to filter and sort keywords based on various criteria.

It allows marketers to discover profitable keywords.
It enables marketers to target specific niches.
It helps users calculate keyword competitiveness.
It helps users identify low-competition keywords.
It provides data on keyword difficulty, search volume, and other metrics.
It allows users to filter and sort keywords by various criteria.
It integrates with Google Analytics and AdWords.
It offers a keyword suggestion feature.
It provides access to a database of over 10 billion keywords.

Pricing

Long Tail Pro is a subscription-based tool, with plans starting at $47 per month. The monthly subscription allows users to access all of the features and functions of the tool.

11. OnPage Champ

OnPage Champ is an SEO tool that is designed to help users analyze and understand their competitors' businesses quickly and easily. With OnPage Champ, users can get a detailed understanding of their competitors' SEO strategies and tactics in less than 30 seconds, helping them to scale up their own SEO campaigns with minimal effort.

It is a useful tool for improving search engine visibility and driving traffic to a website.
OnPage Champ helps users to identify small, targeted keywords that can significantly improve their search engine performance.
It is a good SEO tool for small businesses.
OnPage Champ is easy to use, with a user-friendly interface.
It provides detailed insights and recommendations for improving SEO performance.
OnPage Champ is a powerful tool for analyzing and optimizing websites for search engines.
It is widely used by individuals and organizations looking to improve their search engine visibility and drive traffic to their websites.

Pricing

The tool is available in both a free and a premium version, with the free version allowing users to track up to 2 websites and the premium version starting at $10 per month and allowing users to track up to 7 websites and conduct 1800 SERP audits per year.

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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