110+ Sales Follow-Up Email Subject Lines (That Work!)

Updated: May 13th, 2021

If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.

Did you know that 33% of email recipients open emails because of an engaging subject line?

That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.

We've put together a list of 110+ sales follow-up email subject lines (that work!).

Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.

Creative Email Subject Line Ideas

  • Key challenges in implementing {solution}.
  • "Let's take a look"
  • It’s not you, it’s me.
  • {Prospect Name}, Thanks from {Your Company}.
  • "Did you see this?"
  • We both play soccer in common…
  • Goodbye, {Prospect’s Name}
  • Can you please spare 1 minute to review our SalesHandy?
  • Ideas for {goal}
  • Peter, Got a second?
  • Looking forward to meeting you at {Conference Name}, {First name}
  • Only few seats available for {conference/training classes/etc..}
  • Your comment on {post} was insightful
  • Is your skyscraper technique efficient enough?
  • How do you manage to tackle the email bounces?
  • "Where should we begin?"
  • Want to talk about {Topic}?
  • Just tried calling you.
  • "Can you help me with this?"
  • Jenny, can you show me the right way?
  • Where is the love?
  • I got the good stuff. Hit me up anytime.
  • 22 tips to solve your Retention issues
  • "Just left you a voicemail"
  • "Great meeting you today, I also wanted to share something else with you."
  • "Pleasure chatting with you, [name]"
  • 26 seconds (or less).
  • "Let's cut to the chase"
  • "I'd love your feedback on that meeting"
  • Check it out, {First name}
  • "Would anything change your mind?"
  • {Product Benefit}
  • Save 8 hours a week with an all-in-one automation tool
  • Disappointed with {{leadsproblem}}? {{testimonialsname}} had the same problem
  • Get ready for {event}!
  • Request to connect.
  • {Prospect’s Name}, it’s finally nice to connect with {Common Ground}.
  • {First Name}, I just missed you!
  • Adieu.
  • "[Referral name] referred me to you"
  • Can you point me in the right direction?
  • Can you help me out?
  • {First Name}, What went wrong?
  • I can share the secret of our success to help {{company_name}} grow
  • Resources to help with {pain point}
  • Question about {Goal}
  • Can I help you with {{leads_problem}}?
  • "Regarding my application"
  • "You coming?"
  • Build your {team} like {favorite sports team}
  • We both are members of the SaaS Growth club. Can we connect?
  • "Missed you again"
  • How are you dealing with {Pain Point}?
  • Need help implementing {change due to a regulation}?
  • John, There is an idea for getting more leads
  • Here is your Free Ebook on Email Marketing
  • 11 Growth Hacks for SalesHandy
  • "Here's the info I promised you"
  • Your Netflix password?
  • Oh! I forgot to mention.
  • Next Step?
  • A special gift for you from SalesHandy
  • Quick Questions about your growth analysis
  • You are not the only one who wants to succeed
  • {Prospect’s Name}, here is a personal note
  • I just tried calling you at +1 673XXXXXXX
  • "Have you tried [restaurant name] in [city]?"
  • By 2021, you will save $1,458.
  • Alfred, Got to know about your recent achievement at UNO
  • What are your views on Crocs?
  • Are you ready?
  • Your savings can grow by 75% in just 6 months.
  • One Question. {question about favorite place}?
  • "Next steps"
  • How you doin?
  • "Here's what I'll do"
  • I have some honest feedback for Google Apps
  • Dr. Mark recommended me to get in touch with you
  • Hello from the other side…
  • Are you ready for?
  • "Thank you for your time"
  • Moving On.
  • Only two weeks until {regulation law}.
  • Hey!
  • Congrats {First name}! Have you thought of {business value}?
  • "I forgot to mention..."
  • I am also facing an issue with getting leads
  • Hey Christeen, We had an incomplete chat at Global Science Meetup
  • "You're not alone"
  • "Following up regarding the [job title] position"
  • Are you making these mistakes?
  • {First Name}, {Pain Point}
  • Time to Part Ways
  • Things didn’t work out here. How about {playing favorite sport} next weekend?
  • Can I help you with more customers?
  • Check how Outlook achieved 400 million users
  • Thinking about {specific goal}?
  • Where shall we start?
  • BTW, {Mutual connection} told me to get in touch with you
  • {First Name} x {Company Name}
  • {Mutual Connection} asked me to get in touch with you.
  • Hello. My name’s Forrest, Forrest Gump. You want a chocolate?
  • {Prospect Name}, want to learn more about {solution}?
  • Are you ok?
  • Want to improve {{company_name}}’s MRR by 50% in a month?
  • {First Name}, I love {favorite facebook group} too
  • One last quarter to go, on track to hit {specific target}?
  • "Wednesday meeting at 12"
  • Did you see that ludicrous display last night?

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

  • Spark interest and curiosity
  • A clear and urgent call to action
  • An offer/intriguing discount
  • Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
  • Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples


Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:


4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"


If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 110+ sales follow-up email subject lines (that work!).

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.