1,000+ Catchy Rescue Product Names

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Updated: January 19th, 2023

So, you've come up with the perfect rescue product idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your rescue product stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best rescue product ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your rescue product.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Rescue Product Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of rescue product name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy rescue product name ideas

Rescuecog check availability
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Pooch Products check availability
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Optimum Products check availability
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Rescuen check availability
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Boss Rescue check availability
Valor Rescue check availability
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Pack Rescue check availability
Finest Products check availability
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Wise Products check availability
Rescuezilla check availability
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Genuine Rescue check availability
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Productsaza check availability
Productsocity check availability
Valor Products check availability
Productsgenix check availability
Productsdo check availability
Rescueopolis check availability
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Rescuelux check availability
Bark Rescue check availability
Instant Products check availability
Crafty Products check availability
Canine Rescue check availability
Valiant Rescue check availability
Principle Products check availability
Honest Products check availability
Grand Products check availability
Lead Rescue check availability
Zip Products check availability
Astonish Rescue check availability
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Forward Products check availability
Rescuery check availability
Virtue Products check availability
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Rescuenetic check availability
Blink Products check availability
Active Rescue check availability
Dawn Rescue check availability
Perfect Products check availability
Productsium check availability
Rescueistic check availability
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Waggle Rescue check availability
Acute Products check availability
Speed Demons check availability
Sharp Products check availability
Paws Products check availability
Productsoryx check availability
Life Products check availability
Romantic Deliverance Co check availability
Sudden Resuscitation check availability
Animal Relief Group check availability
Searchand Extricate check availability
Transgenic Emergency check availability
Spectacular Extricate check availability
The Deliver Trading Co check availability
Delivery Trading Co check availability
Eventual check availability
Own Resuscitation Pro check availability
Safe Resuscitation check availability
The Effective Rescuers check availability
The Speedy Resuscitation check availability
Partial check availability
Delivery Collective check availability
The Heroic Saving check availability
The Subsequent check availability
Own Delivery Group check availability
Courageous Bailout Pro check availability
Timely check availability
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SearchandRescue check availability
Minute check availability

Creative rescue product name ideas

The And Lifeboat check availability
Actual Relief check availability
Deliver Spot check availability
Quick Bailout Co check availability
Remarkable Deliver Collective check availability
Romantic Retrieval check availability
Gallant Resuscitation check availability
Lifeboat Collective check availability
CellRescue check availability
The Heroic Deliver check availability
Scale Relief check availability
Extricate Spot check availability
Neuronal Lifeboat check availability
Search Emergency Place check availability
SuccessfulRescue check availability
Forcible Resuscitation Collective check availability
MinuteRescue check availability
Financial Delivery Place check availability
The Unexpected check availability
Remarkable Recover check availability
Genetic Emergency check availability
Folinic Deliver check availability
Technical Delivery Pro check availability
Risk Retrieval check availability
Financial check availability
The Search check availability
Extricate Trading Co check availability
Formal Delivery Trading Co check availability
Romantic Recover check availability
The Efficient Emergency check availability
Romantic Recovery check availability
Attempted Lifeboat Pro check availability
The Easy Deliverance check availability
Informal Rescuers Pro check availability
Bailout Spot check availability
Gallant check availability
Courageous check availability
Scale Rescuers Spot check availability
The Providential Extricate check availability
Eventual Saving check availability
Effective check availability
Spectacular Saving Spot check availability
Deliver Group check availability
Financial Resuscitation Trading Co check availability
Resuscitation Spot check availability
The Formal Relief check availability
Subsequent Lifeboat Co check availability
Safe Deliver check availability
Resuscitation Trading Co check availability
Remarkable Extricate Spot check availability
The Transgenic check availability
Fescue Rescue check availability
EasyRescue check availability
Gallant Bailout check availability
Heroic Bailout Place check availability
The Ultimate Lifeboat check availability
Heroic Emergency Co check availability
Sudden check availability
Timely Relief Trading Co check availability
The And check availability
The Animal Extricate check availability
The Partial check availability
Dramatic Saving check availability
Folinic check availability
The Hematopoietic Resuscitation check availability
The Animal Saving check availability
Thrilling check availability
RomanticRescue check availability
Timely Deliverance Collective check availability
Successful Resuscitation Collective check availability
Miraculous Emergency Pro check availability
The Folinic Emergency check availability
The Own Deliverance check availability
The The check availability
Leffew Rescue check availability
The Sea Extricate check availability
Emotional check availability
Transgenic Deliverance Pro check availability
Financial Delivery Collective check availability
Subsequent check availability
Sea Extricate check availability
The Glorious check availability
The Remarkable check availability
The Providential Rescuers check availability
Famous check availability
The Imminent check availability
Embryo Resuscitation Group check availability
Own Resuscitation Collective check availability
Dramatic Bailout Trading Co check availability
Functional Resuscitation Place check availability
Embryo Delivery Pro check availability
Providential check availability
Animal Extricate Trading Co check availability
Corporate Emergency check availability
Technical Saving Spot check availability
Technical Resuscitation Trading Co check availability
The Embryo Deliver check availability
Relief Place check availability

Learn more about starting a rescue product:

Where to start?

-> How much does it cost to start a rescue product?
-> Pros and cons of a rescue product

Need inspiration?

-> Other rescue product success stories
-> Examples of established rescue product
-> Marketing ideas for a rescue product
-> Rescue product slogans

Other resources

-> Rescue product tips

Funny Rescue Product Names

The Romantic check availability
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Relief Pro check availability
Efficient Bailout Spot check availability
Hematopoietic Relief Place check availability
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The Effective Saving check availability
Rescuers Spot check availability
Eventual Emergency check availability
Ultimate Deliverance check availability
Miraculous Extricate Collective check availability
Extricate Co check availability
The Famous Deliver check availability
Famous Saving check availability
Hematopoietic Extricate Pro check availability
Temporary check availability
Emergency Spot check availability
The Imminent Relief check availability
Saving Place check availability
Successful Extricate check availability
Folinic Relief Collective check availability
Spectacular Relief Spot check availability
Emergency Group check availability
Risk Recovery check availability
The Mine Deliver check availability
Hematopoietic Deliverance Group check availability
Remarkable Delivery Pro check availability
The Temporary Emergency check availability
Lifeboat Spot check availability
Risk Response check availability
The Glorious Bailout check availability
The Attempted check availability
The Financial check availability
The Risk Extricate check availability
Resuscitation Pro check availability
The Final Resuscitation check availability
DramaticRescue check availability
Famous Emergency Place check availability
The Actual check availability
Heroic check availability
The Remarkable Bailout check availability
Deliverance Spot check availability
The Immediate check availability
Transgenic Deliver check availability
Deliver Collective check availability
The Neuronal Relief check availability
Searchand Resuscitation check availability
Risk Resuscitation check availability
The Dramatic check availability
Neuronal Emergency Collective check availability
And Delivery Group check availability
The Neuronal Bailout check availability
MineRescue check availability
NeuronalRescue check availability
The Successful Relief check availability
Emergency Pro check availability
Delivery Group check availability
Quick check availability
Easy Resuscitation check availability
Searchand check availability
Possible Emergency check availability
FunctionalRescue check availability
ImminentRescue check availability
Neuronal check availability
The Prompt check availability
Unexpected Rescuers Group check availability
Speedy Resuscitation Spot check availability
Animal Extricate check availability
Sudden Lifeboat check availability
And check availability
Minute Resuscitation Place check availability
Functional check availability
Immediate Saving check availability
Efficient Deliverance check availability
Lifeboat Co check availability
Informal Extricate check availability
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Attempted Deliverance Place check availability
Dramatic Lifeboat Place check availability
The Sudden check availability
Emotional Rescuers Pro check availability
Searchand Rescuers Trading Co check availability
Romantic Rescuers check availability
Risk Rescuers check availability
Ultimate check availability
The Self check availability
Sea Bailout Group check availability
Self Resuscitation check availability
The Subsequent Rescuers check availability
Emotional Saving Group check availability
The Forcible check availability
The Searchand check availability
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Deliver Pro check availability
The Eventual Rescuers check availability
The Functional check availability
Informal check availability
The Genetic Resuscitation check availability

Cool rescue product name ideas

The Spectacular check availability
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Lifeboat Place check availability
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Forcible Relief check availability
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The Quick Delivery check availability
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Swift Delivery Co check availability
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Hematopoietic check availability
Search Saving check availability
The Submarine check availability
Folinic Saving Collective check availability
The Thrilling Lifeboat check availability
Neuronal Rescuers check availability
Rescuers Place check availability
Forcible Bailout Collective check availability
The Successful Delivery check availability
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Providential Relief check availability
Ultimate Rescuers check availability
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The Hematopoietic check availability
The Peripheral Deliver check availability
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The Functional Resuscitation check availability
Prompt Lifeboat check availability
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Lifeboat Pro check availability
The Gallant Rescuers check availability
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The Animal check availability
Effective Bailout Pro check availability
Risk Revive check availability
Deliverance Pro check availability
Mine Lifeboat Collective check availability
Safe check availability
The Possible Rescuers check availability
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Courageous Extricate Spot check availability
Bailout Collective check availability
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The Submarine Deliver check availability
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The Sea check availability
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The Daring Bailout check availability
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The Embryo check availability

Unique rescue product name ideas

Delivery Place check availability
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And Deliverance Collective check availability
Own Deliverance Place check availability
Heroic Emergency Group check availability
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Extricate Pro check availability
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Daring Delivery Co check availability
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Emotional Relief check availability
Romantic Ransom check availability
Glorious Extricate check availability
Romantic Relief Group check availability
Brave Deliver Place check availability
Brave Deliverance check availability
The Emotional check availability
Romantic Extricate check availability
Heroic Delivery Collective check availability
Deliverance Trading Co check availability
The Romantic Rescuers check availability
Peripheral Emergency check availability
Thrilling Deliver Spot check availability
Romantic check availability
Financial Resuscitation check availability
Escue Rescue check availability
Speedy Relief Pro check availability
Spectacular Resuscitation check availability
Immediate Resuscitation check availability
Scale check availability
Gallant Lifeboat check availability
MiraculousRescue check availability
SelfRescue check availability
Glorious Extricate Collective check availability
Functional Deliver Spot check availability
The And Delivery check availability
Thrilling Delivery Co check availability
Emotional Emergency check availability
Sudden Relief Place check availability
Deliver Place check availability
Extricate Collective check availability
Miraculous Emergency check availability
Divine Extricate Trading Co check availability
Meadow fescue Rescue check availability
Cell Rescuers Group check availability
Risk Saving Spot check availability
Risk Deliverance check availability
Remarkable Restore check availability
GallantRescue check availability
The Gallant check availability
Imminent Saving check availability
EventualRescue check availability
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Esco Rescue check availability
Financial Extricate Pro check availability
FamousRescue check availability
Possible Relief Trading Co check availability
BraveRescue check availability
Eventual Extricate check availability
Submarine check availability
Remarkable Revive check availability
Emergency Collective check availability
Genetic Bailout Group check availability
Mine check availability
Peripheral Resuscitation Trading Co check availability
Relief Spot check availability
The Courageous Emergency check availability
Self Deliverance Pro check availability
Remarkable Retrieve check availability
The Unexpected Deliverance check availability
The Ultimate Extricate check availability
The Successful check availability
Brave Deliver Co check availability
Neuronal Lifeboat Place check availability
Actual Deliver Collective check availability
Risk Recover check availability
Effective Emergency check availability
Sudden Deliverance Pro check availability
Informal Resuscitation Place check availability
Speedy check availability
The Imminent Rescuers check availability
Extricate Group check availability
GloriousRescue check availability
Easy Rescuers Trading Co check availability

Cute rescue product name ideas

Unexpected Deliver Spot check availability
Imminent Bailout Group check availability
The Efficient check availability
The Heroic check availability
Prompt Deliverance Pro check availability
Successful Lifeboat Group check availability
Financial Lifeboat check availability
The Search Resuscitation check availability
Heroic Lifeboat Trading Co check availability
Embryo Rescuers check availability
The Transgenic Bailout check availability
The Easy check availability
The Quick Rescuers check availability
Timely Relief Group check availability
SwiftRescue check availability
Search Relief Pro check availability
The Folinic Saving check availability
Transgenic Lifeboat check availability
PossibleRescue check availability
Prompt Extricate Collective check availability
The Risk check availability
InformalRescue check availability
Genetic check availability
The Technical Relief check availability
Successful check availability
The Temporary check availability
Emergency Place check availability
Deliverance Co check availability
Risk check availability
Heroic Bailout Collective check availability
The Safe check availability
Lifeboat Group check availability
TheRescue check availability
Temporary Resuscitation Collective check availability
The Risk Rescuers check availability
The Searchand Bailout check availability
Daring Saving Spot check availability
Immediate check availability
Possible Extricate check availability
Remarkable Recovery check availability
Imminent Deliver check availability
Peripheral Rescuers Co check availability
EfficientRescue check availability
The Animal Emergency check availability
The Emotional Relief check availability
Saving Collective check availability
AnimalRescue check availability
Imminent check availability
ScaleRescue check availability
Glorious Deliver Spot check availability
The Ultimate Bailout check availability
The Effective Bailout check availability
Remarkable Resuscitation check availability
Financial Emergency Trading Co check availability
Romantic Resuscitation check availability
Thrilling Resuscitation Pro check availability
Prompt Lifeboat Collective check availability
Romantic Response check availability
Efficient Relief check availability
Remarkable Response check availability
Imminent Deliverance Trading Co check availability
Cell Resuscitation Co check availability
Ultimate Saving Spot check availability
The Folinic check availability
Fresco Rescue check availability
Miraculous Lifeboat Place check availability
Hematopoietic Bailout Trading Co check availability
Divine Saving Spot check availability
Sea check availability
Financial Saving Trading Co check availability
Resuscitation Co check availability
Animal Delivery Pro check availability
SeaRescue check availability
Submarine Resuscitation check availability
Courageous Lifeboat check availability
Transgenic check availability
Neuronal Delivery Place check availability
Easy check availability
The Genetic Delivery check availability
Dramatic check availability
Lifeboat Trading Co check availability
Famous Emergency check availability
UltimateRescue check availability
Emergency Trading Co check availability
Resuscitation Place check availability
The Famous check availability
Partial Lifeboat Collective check availability
DaringRescue check availability
Mine Saving Pro check availability
The Easy Emergency check availability
Quick Extricate Group check availability
The Subsequent Deliverance check availability
Informal Relief Trading Co check availability
Cell Rescuers Pro check availability
Thrilling Resuscitation Collective check availability
Timely Deliver Group check availability
Daring check availability
Technical Emergency check availability

Clever rescue product name ideas

Actual check availability
Searchand Relief Place check availability
Sudden Emergency check availability
Divine Lifeboat check availability
Sudden Saving Trading Co check availability
Self Emergency check availability
Cell check availability
Romantic Delivery check availability
Remarkable Deliver Co check availability
Attempted Bailout check availability
Effective Delivery Spot check availability
Possible Deliverance Co check availability
Emotional Emergency Group check availability
Emergency Co check availability
The Informal Rescuers check availability
Divine Lifeboat Pro check availability
Technical Rescuers Spot check availability
The Sudden Bailout check availability
Quick Relief check availability
Forcible Saving check availability
Technical Rescuers check availability
The And Relief check availability
The Peripheral check availability
Embryo Relief Co check availability
Search Deliverance check availability
Easy Deliver check availability
The Cell check availability
Risk Relief check availability
Corporate Relief Trading Co check availability
Daring Relief check availability
Transgenic Bailout check availability
Rescuers Pro check availability
The Effective Lifeboat check availability
Thrilling Bailout Co check availability
Formal check availability
Rescuers Trading Co check availability
Romantic Lifeboat Place check availability
Glorious Emergency Co check availability
Swift Delivery check availability
Speedy Deliver Group check availability
The Mine check availability
The Effective Deliver check availability
DivineRescue check availability
Extricate Place check availability
Embryo Resuscitation check availability
The Gallant Relief check availability
The Genetic check availability
The Cell Delivery check availability
Transgenic Deliverance check availability
The Transgenic Extricate check availability
Deliverance Collective check availability
TransgenicRescue check availability
Transgenic Relief Pro check availability
Minute Relief Collective check availability
Glorious check availability
Thrilling Relief Spot check availability
Possible Delivery Co check availability
The Ultimate check availability
Deliverance Group check availability
GeneticRescue check availability
Brave check availability
Unexpected check availability
The Providential check availability
The Quick check availability
Technical Deliver Group check availability
The Swift Delivery check availability
The Speedy check availability
The Financial Relief check availability
Spectacular Rescuers Co check availability
Folinic Delivery check availability
Romantic Retrieve check availability
SubsequentRescue check availability
Rescuers Collective check availability
Attempted check availability
The Folinic Extricate check availability
Imminent Resuscitation check availability
Own Resuscitation Trading Co check availability
Forcible Deliver check availability
The Ultimate Rescuers check availability
The Efficient Lifeboat check availability
The The Extricate check availability
Immediate Resuscitation Trading Co check availability
Embryo Saving check availability
The Risk Delivery check availability
Forcible Deliver Place check availability
Quick Lifeboat Pro check availability
Deliver Co check availability
Corporate Delivery check availability
The Neuronal Rescuers check availability
The Possible Relief check availability
Relief Collective check availability
The Eventual Bailout check availability
Final Relief Place check availability
Tesco Rescue check availability
Technical Bailout Trading Co check availability
SuddenRescue check availability
The Financial Extricate check availability
TemporaryRescue check availability

Best rescue product name ideas

Romantic Deliver Group check availability
The Daring check availability
The Thrilling check availability
CorporateRescue check availability
Courageous Rescuers check availability
Forcible check availability
UnexpectedRescue check availability
The Technical check availability
Miraculous check availability
Relief Group check availability
The Providential Deliverance check availability
The Corporate check availability
Gallant Deliverance Group check availability
Temporary Rescuers check availability
Saving Pro check availability
OwnRescue check availability
Animal check availability
Final Extricate Collective check availability
Relief Trading Co check availability
Romantic Revive check availability
Daring Resuscitation check availability
The Mine Bailout check availability
Saving Spot check availability
The The Deliverance check availability
FinalRescue check availability
The Informal check availability
Bailout Place check availability
Saving Trading Co check availability
Sea Resuscitation check availability
Peripheral Deliver check availability
PartialRescue check availability
Glorious Lifeboat Co check availability
The Minute check availability
Final Resuscitation Trading Co check availability
The Functional Rescuers check availability
Saving Group check availability
Providential Saving Collective check availability
Risk Retrieve check availability
Effective Bailout check availability
Rescuers Co check availability
AttemptedRescue check availability
Romantic Relief check availability
Mine Saving Trading Co check availability
And Rescuers check availability
Rescuers Group check availability
The Own check availability
Relief Co check availability
Own Relief check availability
Technical check availability
The Quick Bailout check availability
The Possible check availability
The Neuronal check availability
EmbryoRescue check availability
Animal Deliver Pro check availability
SubmarineRescue check availability
Efficient check availability
The Attempted Delivery check availability
Peripheral Emergency Spot check availability
The Deliverance check availability
Genetic Deliver Place check availability
Delivery Spot check availability
The Miraculous check availability
The Swift Deliverance check availability
Own Emergency check availability
Search Resuscitation Group check availability
Temporary Bailout Collective check availability
QuickRescue check availability
The Brave Bailout check availability
Final Saving Place check availability
Deliverance Place check availability
Forcible Emergency Pro check availability
The Easy Saving check availability
The Timely Lifeboat check availability
Financial Saving check availability
The Final Saving check availability
Final check availability
Nephew Rescue check availability
Unexpected Deliverance check availability
The Timely Resuscitation check availability
Remarkable Relief check availability
CourageousRescue check availability
Animal Extricate Pro check availability
Romantic Restore check availability
Delivery Pro check availability
The Swift check availability
Rescued Rescue check availability
Technical Extricate Co check availability
The Timely check availability
Bailout Pro check availability
Final Deliver Collective check availability
Unexpected Deliverance Collective check availability
Own check availability
Searchand Deliverance check availability
Unexpected Deliverance Spot check availability
Self check availability
Technical Resuscitation Spot check availability
Genetic Lifeboat Trading Co check availability
Resuscitation Group check availability

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Rescue Product:

Simple is always better

This means a few different things. Your rescue product name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your rescue product:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

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The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Rescue Product: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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