If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.
Did you know that 33% of email recipients open emails because of an engaging subject line?
That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.
We've put together a list of 135+ best recruitment email subject lines .
Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.
Creative Email Subject Line Ideas
- Are you interested in becoming a human resource professional?
- “What do you look for in an ideal company?”
- Are you interested in going from ( name of the current company) to ( client company)
- “What would you prefer: a cubicle or a C-suite office?”
- “Hi, Natalie! Have you heard of St. George County Services?”
- Accountant assistant job- your name
- (First name), let’s meet sometime!
- Thank you for job interview
- This Job Is Better Than a Friday Night at [Popular Bar Near Prospect’s College]
- Marketing director is looking for next role- 12 years’ Experience
- Seema Ahuja Project manager is looking for job
- Use your skills at ( name of the client’s company)
- Is it ok for you to advance your career in the field of material management
- “Are you interested in a career change?”
- Job opportunity with ( name of the client’s company)
- Make decision of working with us before 2nd cup of coffee
- “Dave Seeple thinks you're a good fit for our communications team.”
- Matthew, Picture Yourself Creating [product] at [company name]
- Informational request of interview- ABC college student
- “Does this opportunity sound like something for you?”
- Are you interested in meeting with this gentlemen?
- How’s 2020 Starting at [Company]?
- “Are you ready for a change? We can help you!”
- Job posting # 114: District Sales manager
- Who’s the worst boss you ever worked for, Matthew?
- “Makayla tells me your skills are just what our company needs.”
- "Use your tech skills at United Technologies!”
- “Trades International, LLC: Your dream job is here.”
- “If you could do any job in the world, what would it be?”
- “What's your target salary?”
- “Are you happy in your current position?”
- “We're looking for highly qualified web developers in the Bay area.”
- John thinks that you are an excellent ( job title)
- We Need To Talk (about your boring job)
- Interview follow up- Job tittle
- “We think you'd be a great fit for our upcoming job opening.”
- Can we talk about your boring job, Matthew?
- “Do you know anyone with Java qualifications like yours?”
- “Hi C.J.! Are you looking for a career change?”
- “Westend Technologies is looking for developers like you!”
- Seeking a Tiger King Carole Baskin need not Apply
- Thank you- Job title interview
- “Krysten from Union Street Advertising, looking for you.”
- You can advance your career with this new opportunity
- Meeting follow up- subject of meeting
- It is the last day to submit job application
- Do you have time for a chat about your career?
- “What will it take to get talent like yours?”
- We have Zoom Parties on Fridays
- “Hi, Becca, I reviewed your resume, and I'm highly impressed.”
- Are you interested in the opening ( name of the company)
- Your resume caught my interest, Matthew!
- Want to grab a coffee with me next week?
- “Atkins Finance is 30k strong and growing! Want to know more?”
- “Have you heard about this new career opportunity?”
- “Do you love challenges and innovation on the job?"
- Application for Sales Manager
- “Hurry, Jay! Tomorrow is the last day to submit your resume!”
- “How would you like to work for a successful marketing team?”
- DO you have time to talk with me? I am looking for the right opportunity
- Re:re:re:re:re:re:re:My Last Follow Up
- “My manager recommended I reach out to you about our upcoming job fair.”
- Today is the last day to submit the form for job application
- “We have a developer role opening up soon. Interested?”
- HR manger wants to connect with you
- ( First name) ( Last name)- ( opportunity of interest)
- I tried calling earlier but got crickets
- Job application for senior operation manager, Job ID # 12345
- “Let's talk about your career goals.”
- Request for meeting regarding job interview- your name
- “We think it's time for a salary boost!”
- We are passionate about technologies and hope to share this passion with you!
- Matthew, I’m Building An Avengers Marketing Team
- Job application for Senior consultant in Surgery
- What’s the best job you ever had, Matthew?
- ( name of the Referrer’s) said that you are great at marketing
- [Target’s job function] + [Target’s hobby or other non-work data point] = Your next job?
- “Let's have a conversation about your qualifications, Trisha!”
- “How do you feel about leadership?”
- (Candidate’s name), interested in becoming (job title)?
- We’re GROWING under uncertainty
- Social Media Expert is looking for new job opportunity
- Job enquiry- your name
- Matthew, I’m just checking in with you
- ( first name) Are you stuck in this job?
- “Let's talk about why Shay's Manufacturing needs you.”
- (First name), Picture yourself of crating ( insert a work product) here
- Check out this new job opportunity at ( name of the client’s company)
- You can increase your skills of communication with this new job opening
- (First name), your resume caught my interest
- “Aidan, your unique background caught my interest!”
- “How do you feel about contributing to an expanding startup?”
- “Hi, Vicki, got time to discuss your resume?”
- Looking for software talent, I have found you, (First name). ❤️
- Advance your skill sets with this job opening
- “Hi, Beth! We hear you're qualified in marketing analytics!”
- ( Candidate’s name), advance your career by becoming ( job title)
- Marketing manager position
- Are you interested in joining ( name of the client’s company)
- Let´s build the technologies of tomorrow with rolling stock development!
- “Do you have six months? Get your coding certification and start a new career!”
- “I found your resume online and I'd like to offer you an opportunity.”
- “Jenna, we have an opportunity we think you'd be perfect for.”
- Have you heard about [company name]’s upcoming launch?
- “What would you do with a $100k annual salary?”
- “C++ programming + creative opportunities = your next career?”
- “Here at Greenley Innovations, we're passionate about tech and sharing that passion with you!”
- We’re Still Hiring During the Apocalypse
- How’s your job at [current company] going?
- “We help you start your dream job!”
- Communication Marketing position- your name
- ( first name), we are building a Marketing team
- How’s work been at [company]?
- Why you should employee me?
- “Hey, Wyatt—are you still enjoying your daily commute to TeleForm?”
- Are you ready to advance your career in ( name of the profession)
- A new (job title) opportunity especially for you.
- “A once-in-a-lifetime job offer just for you!”
- Harry thinks that you are a good fit for ( name of the position)
- Research Assistant Resume
- “An amazing job opportunity inside!”
- “Do you have time to discuss our job opportunity at Trade Corp?”
- Do you have time to talk for the job opening of marketing professional
- Referred by First Name last name
- Are you interested in this exciting job opportunity
- I’ve heard lots about you, now I want to find out if all of the good things that I have heard are true!
- “Greg, advance your career and become a certified welding technician!”
- The position of managing director is open
- I have heard that you are great at interacting with customers and making relations with them.
- Did you dream about this job at ( name of the company or institution)
- “Greetings from Bradford Plumbing Services! Open positions are waiting for you!”
- Referral- Your name
- Let me introduce you to a better opportunity, Matthew.
- I Just Left you a Voicemail
- Let’s have a convo about your future
GUIDE: How To Write A Great Subject Line
As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.
While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.
If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.
Let's go over the proven tips on how to craft a subject line that boosts engagement:
What makes a great subject line?
First, let's discuss the fundamentals of creating a great subject line:
- Spark interest and curiosity
- A clear and urgent call to action
- An offer/intriguing discount
- Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
- Relevance - make sure your subject line covers the current trends and topics within your industry
5 Tips To Crafting a Great Subject Line
Now, let's dive into the specifics of how to create a great subject line for your next campaign:
1. Use a familiar sender name
Although this may seem obvious, it's a piece many marketers miss the ball on.
Your readers want to feel like your email is coming from a human and not a corporation or automated system.
One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.
Here's a great example of this from Marketing Examples
Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.
2. Keep your subject short and to the point
If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.
The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.
3. Add personal touches to your subject line
If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.
It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.
Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:
4. Avoid making any false promises
Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.
In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.
5. Give them a sneak peek of what's inside
Telling your subscriber what is inside helps with open and clicks.
For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:
"Your FREE marketing e-book awaits!"
If you want your email campaign to perform well, it all starts with your subject line.
Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.
We hope you enjoyed our guide + list of 135+ best recruitment email subject lines .
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