Tielka

On Becoming Australia’s First Fairtrade Organic Loose Leaf Tea Collection

Rebecca Domorev
Founder, Tielka
2
Founders
1
Employees
Tielka
from Queensland, Australia
started August 2009
2
Founders
1
Employees
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My name is Rebecca Domorev and I am the managing director and co-founder (along with my husband Alexei) of Tielka.

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Over the last 10 years, we have created a collection of organic, award-winning handcrafted teas and supply to specialty cafes and retailers Australia-wide and tea lovers all around the world.

Tielka was founded in 2009 with strong initial growth, followed by five years of a plateau. In 2018 our sales decreased significantly with the arrival of our third son who brought numerous unexpected and ongoing medical challenges. During this downturn, we managed to muster up renewed strength and purpose. We entered our tea collection in the Golden Leaf Awards and won 8 medals. I started a new personal blog, BrollyBlue, to complement the direction of our business. We commenced print advertising, were selected for a Food Accelerator, shifted strategy and direction and are now...

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