If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.
Did you know that 33% of email recipients open emails because of an engaging subject line?
That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.
We've put together a list of 70 brilliant subject lines for real estate agents (that actually work)!.
Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.
Creative Email Subject Line Ideas
“Insert Name” Referred Me To You
It ends today
X options to get started
Hi [name], [question]?
How about next (MTWTFSS)?
Our next steps
I found you through [referral name]
Question about [goal]
Where do we go from here?
“What's your Uber rating?"
Here's that info I promised you
Did you get what you were looking for?
"Need a day at the beach?"
“You’re not alone.
I need your opinion
Here’s what I’ll do
Hoping to help
"Know this about [listing or neighborhood of interest]?"
I have to ask
It begins today
"Our next steps"
“Here’s that info I promised you”
One More Thing
A 3-step plan for your busy week
See you on Saturday?
We have [insert fact] in common ...
Let's get together [insert date]
"Am I assuming correctly?"
We don’t know what’s next
10 mins — [date]?
"[Prospect], I thought you might like these [blogs, recipes, tips, etc.]"
“Since we can't all win the lottery …"
"10 mins -- [date]?"
It’s better if you didn’t know
Why you should buy/sell now in [insert target market]
"3 weekend ideas for you"
You are not alone.
Here's Your Private Invite
10x [prospect's company]'s traction in 10 minutes
Let’s Meet Up for [Insert Activity] on [Insert Date]
"I like you better than my nephew right now."
"If you change your mind about partnering with me"
I missed you last week
I'd love your feedback on that meeting
Hoping you can help.
Don’t tell my boss
[the e.e. cummings subject line]
So nice to meet you, [Prospect]!
There’s still time
I had this idea since we last spoke
I called, you didn’t answer
"X options to get started with Y”
We’ve got you covered
Feeling [insert emotion]? Let me help
Idea for [topic the prospect cares about]
A [benefit] for [prospect's company]
I thought about what you said
[A Blank Subject Line]
[insert name] how have you been?
What would it take?
"I'd love your feedback on that [meeting, showing, etc.]"
You weren't home, so I left a message
Things are heating up in [insert target market]
[Mutual connection] recommended I get in touch
[Prospect], I thought you might like these blogs
"Do not open this email"
"A 3-step plan for your busy week" (A Realvolve favorite!)
X tips/ideas for [pain point]
GUIDE: How To Write A Great Subject Line
As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.
While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.
If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.
Let's go over the proven tips on how to craft a subject line that boosts engagement:
What makes a great subject line?
First, let's discuss the fundamentals of creating a great subject line:
- Spark interest and curiosity
- A clear and urgent call to action
- An offer/intriguing discount
- Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
- Relevance - make sure your subject line covers the current trends and topics within your industry
5 Tips To Crafting a Great Subject Line
Now, let's dive into the specifics of how to create a great subject line for your next campaign:
1. Use a familiar sender name
Although this may seem obvious, it's a piece many marketers miss the ball on.
Your readers want to feel like your email is coming from a human and not a corporation or automated system.
One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.
Here's a great example of this from Marketing Examples
Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.
2. Keep your subject short and to the point
If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.
The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.
3. Add personal touches to your subject line
If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.
It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.
Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:
4. Avoid making any false promises
Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.
In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.
5. Give them a sneak peek of what's inside
Telling your subscriber what is inside helps with open and clicks.
For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:
"Your FREE marketing e-book awaits!"
If you want your email campaign to perform well, it all starts with your subject line.
Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.
We hope you enjoyed our guide + list of 70 brilliant subject lines for real estate agents (that actually work)!.