70+ Catchy Email Subject Lines For Real Estate Agents [2023]

70+ Catchy Email Subject Lines For Real Estate Agents [2023]

70+ Catchy Email Subject Lines For Real Estate Agents [2023]

If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.

Did you know that 33% of email recipients open emails because of an engaging subject line?

That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.

If you are a realtor agent operating in the residential or commercial real estate field and looking for the best email subject lines for your emails or newsletter templates to approach your prospective clients with then we've got you covered.

We've put together a list of 70+ catchy email subject lines for real estate agents [2023].

Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.

Professional Email Subject Lines For Real Estate Agents

  • “Insert Name” Referred Me To You
  • It ends today
  • X options to get started
  • Hi [name], [question]?
  • How about next (MTWTFSS)?
  • Our next steps
  • I found you through [referral name]
  • Question about [goal]
  • Where do we go from here?
  • “What's your Uber rating?"
  • Here's that info I promised you
  • Did you get what you were looking for?
  • "Need a day at the beach?"
  • “You’re not alone.
  • I need your opinion

Cold Email Subject Lines For Real Estate Agents

  • Here’s what I’ll do
  • Hoping to help
  • "Know this about [listing or neighborhood of interest]?"
  • "Netflix password?"
  • I have to ask
  • It begins today
  • "Our next steps"
  • News You Can Use - Are you in the market for a new home?
  • “Here’s that info I promised you”
  • One More Thing
  • A 3-step plan for your busy week
  • See you on Saturday?
  • We have [insert fact] in common ...
  • Let's get together [insert date]
  • "Am I assuming correctly?"
  • Getting your home sold? Follow this advice.
  • We don’t know what’s next
  • Looking for the Best Neighborhoods?
  • Is Your Property Investment Ready for a Breakout?
  • Introducing the Next Generation of Real Estate Websites
  • Buying/Selling a home in [insert neighborhood]?

Re-engagement Email Subject Lines For Real Estate Agents

  • 10 mins — [date]?
  • "[Prospect], I thought you might like these [blogs, recipes, tips, etc.]"
  • “Since we can't all win the lottery …"
  • "10 mins -- [date]?"
  • It’s better if you didn’t know
  • Why you should buy/sell now in [insert target market]
  • "3 weekend ideas for you"
  • You are not alone.
  • Here's Your Private Invite
  • It's Time To Do Better
  • Are you considering selling your home?
  • 10x [prospect's company]'s traction in 10 minutes
  • Let’s Meet Up for [Insert Activity] on [Insert Date]
  • "I like you better than my nephew right now."
  • Is Your Home in The Ideal Location?
  • "If you change your mind about partnering with me"
  • Almost

Follow-up Email Subject Lines for Real Estate

  • I missed you last week
  • I'd love your feedback on that meeting
  • Hoping you can help.
  • Don’t tell my boss
  • I see you liked my listing
  • Hello [name], I enjoyed speaking with you today.
  • [the e.e. cummings subject line]
  • So nice to meet you, [Prospect]!
  • There’s still time
  • I had this idea since we last spoke
  • I called, you didn’t answer
  • "X options to get started with Y”
  • We’ve got you covered
  • Do you think you're ready for this?
  • Feeling [insert emotion]? Let me help
  • Idea for [topic the prospect cares about]
  • A [benefit] for [prospect's company]
  • I thought about what you said

Real Estate Introduction Email Subject Lines

  • [insert name] how have you been?
  • What would it take?
  • "I'd love your feedback on that [meeting, showing, etc.]"
  • Three Options for Selling Your Home
  • You weren't home, so I left a message
  • Things are heating up in [insert target market]
  • Newest Investment Opportunity
  • Introducing [Name], Your New Partner
  • The Perfect Choice for Homebuyers with Credit Issues
  • [Mutual connection] recommended I get in touch
  • [Prospect], I thought you might like these blogs
  • "Do not open this email"
  • Happy Monday! - Open House tomorrow!
  • "A 3-step plan for your busy week" (A Realvolve favorite!)
  • Attention homebuyers: Here's the next step you need to know
  • X tips/ideas for [pain point]

Free Email Templates That Real Estate Agents Can Use

Neighborhood Expertise Email

title= I know this neighborhood like the back of my hand Hello [Prospect],

Thanks so much for stopping by [address] last Sunday. It was great to meet you!

If you’re interested in seeing more homes in this neighborhood, there are a few I’d like to show you. It’s a competitive area, but my expertise buying and selling in [neighborhood] is unparalleled.

But before we jump into anything serious, I’d love to learn more about what you’re looking for in a new home. I also want to share my approach to the homebuying process, to make sure I’m the right fit for you. If you’d like to set up a time to meet, click this link to book time on my calendar: [Link to Meeting tool]


[Your name]


Listing Feedback Request Template

title=Re: Listings… What’d you think? Hey [John],

I wanted to follow up and see what your thoughts are on these first [three] homes. Did you like any of them? Did you hate any of them? Any questions about a property?

If you’d like tour any of these properties in person, just let me know. I am happy to set up a time to tour these or any other listings that interest you.

Note: In this market, desirable properties can go under contract fast, so be sure to let me know as soon as you see something you like.

In the meantime, I’ll keep my eyes open for potential matches that tick all your boxes and will send them your way as soon as they come up.


[agent signature]


GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line for your email/Gmail template:

  • Spark interest and curiosity
  • A clear and urgent call to action
  • An offer/intriguing discount
  • Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
  • Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples


Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention while sending Cold email templates.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:


4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"


If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

If you are a real estate broker looking and want to make it big in your field then you'll need to up your game and put a lot of focus on how you should approach real estate email marketing to get more leads and convert them into sales. Here in this article, we've tried to provide you with the best email subject lines that you can use to send your marketing emails.

We hope you enjoyed our guide + list of 70+ catchy email subject lines for real estate agents [2023].

Pat Walls,  Founder of Starter Story
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Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.