Magroove: Reach New Audiences With Music Distribution

Starter Story

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Published: March 31st, 2023

Most artists know that at the core of making music lies the creative process. But once the creation is done, it is not uncommon for some to be doubtful about how to get it to reach the audience. The road from the musician to the listener is called music distribution. This process can be foggy to many people, but it is at the core part of releasing music – and of musical and commercial success.

But which is the best way to put your songs out into the world? If your goal is to make your songs as accessible as possible, Magroove must be the option at the top of your list. Through their services, the desire of having your songs uploaded to Spotify, iTunes and Deezer, just to name a few, can now be easily reached.

Put your music under the spotlight

Magroove knows well that, nowadays, just uploading your music to streaming platforms is not enough – you also need to guarantee the public's welcoming and far-reaching reception. It may seem impossible to control the outspread of your work; but surely there are ways you can try and make the most of it. With that in mind, Magroove designed a special marketing environment to help you.

Created by artists, for artists, their service has the intention of supporting independent musicians and allowing them to reach a place of high relevance in streaming platforms. But how?

They basically do all the work of exploring of the new music streaming scene worldwide; then offer you special tools to climb to the top of it! Their services have you covered with many features to set your music apart in the competitive domain of music streaming. By using their guidance, you can optimize your influence, gain more attention and secure new listeners all around the world.

How music streaming affects your song’s visibility

Streaming platforms are a really good way of democratizing access to music worldwide; more than 600 million people are subscribed to a music streaming service. Safe to say it is a good investment to put your music up these platforms. But, before you learn how to make your way around this scene, it is important to understand how music streaming works and how the disposition of their mechanisms personally affects you.

There are countless music streaming platforms overcrowding the market these days. In this scenario, it's easy for people who are focused on making their own sound to find themselves lost. With the streaming services so full of content (there is up to 80 million songs on Spotify), it is really hard for an independent record to naturally thrive and receive the attention it deserves.

If we can barely remember all the names of music streaming platforms, can you imagine how many songs are uploaded every day? You might even know exactly who the target audience of your new song is, but the real challenge is for the song to find its way to them.

One of greatest aspects of online streaming is how it lets us find new music. Music streaming allows us to stumble upon songs on shuffle that we wouldn’t have found otherwise. This phenomenon has a lot of potential and you can come upon some new, incredible tunes. But that doesn’t mean that this mechanism is faultless.

A lot of music recommendation services make the mistake of limiting their suggestion to a specific artist pool, based solely on popularity. Also, most discovery playlists created by streaming services present you with very few new songs; and they're most likely attached to names already well-established in the industry. With new music every day and poor discovery instruments, it may be hard for independent artists to get public's attention. But not for long!

Reach new audiences and expand your fanbase with Magroove Discovery

Magroove developers noticed the mistake made by the music streaming platforms' discovery instruments and found a way to solve the problem. The result is Magroove Discovery, an app made to show its users new music every day, giving independent artists more attention. The app goes beyond the mainstream layers and lets independent musicians receive just as much attention as all the big names.

This way, it’s much easier for someone who might love your music to find it. They can even become a fan and continue to support you along your journey. It is also easier for you, since the app not only makes your music stick out to people but lets you upload your songs for free. Also, if you choose Magroove to upload your songs to streaming platforms from the beginning, they can be automatically uploaded to the discovery app.

One of the ways the app stands out in the crowd is through its cutting-edge machine-learning technology. The app’s intelligence creates customized matches between the listener and the artist, based on the user’s activity and likes. The app also has an AI that can even recognize key musical elements and similarities. This way, a user’s new discoveries are based on what they actually like to hear; not on a pre-selected, limited pool of names.

The app’s interface works just like a dating app: you get to listen to a snippet of a song; if you like it, you swipe right; if you don’t like it, you swipe left. This dynamic works to improve your recommendations even more, getting to know you and the specificities of your taste. All for a better user experience.

The user can synchronize Magroove Discovery with their favorite streaming platform and stream the freshly discovered songs anywhere, anytime. You'll find it wonderful to discover audiences that are meant to listen to your music and will probably enjoy it. Thousands of listeners look for new songs on Magroove Discovery every day. The next song that comes up on the app might be your own. Available to download on Apple Store and Google Play, this app might be the hidden master key for your music’s success.

More exclusive features and tools for your music to thrive

Now that you know how to give your songs a wider scope of repercussion and reach various publics through the discovery app, you can perfect other elements of your career, such as strengthening your image and fanbase. Every musician knows how important it is to have a group of loyal listeners that appreciate your work; the sense of fulfillment and support that comes from fans are vital for your journey.

With this in mind, Magroove also offers a lot of other beneficial services that allow you to not only have successful releases, but to value your fanbase, share information and do your own branding. They have a very complete and efficient marketing strategy that permeates all facets of streaming distribution. From pre-saving to merch services, they’ve got your back all around. Take a look:

Pre-save: With the pre-save option, you are able to gain more engagement and create speculation around you soon-to-be released record. Through pre-saving, streaming platforms interpret the importance of a new release. Through this marker they make sure to put songs on more playlists and allow them to reach more people. With pre-saving, your music can have an outstanding release, with a higher chance of contacting new users
Playlist pitches: Pitching means to try and sell your song with very few words. Streaming platforms administer a bunch of their own playlists, and they are very useful to the marketing of your music. But, to get your music into one, you need to fill a form a few weeks before the launch. Most importantly, you need to present your work in a unique and convincing way, and Magroove can help you with that.
Website: This service can guide you in your branding journey and provide you with a page-builder where you can create your own website, custom the theme and domain, sell music and tickets, showcase photos and videos, have access to your audiences data analytics and much more. Having a website can really strengthen your artistic image and marketing.
Press-kit: With the website tool you unlock the possibility of creating your own Electronic Press Kit (EPK), which is a type of portfolio that aims to present your work identity in an optimal and succinct way. An EPK makes it easier when reaching out to journalists, promoters or whomever might show an interest in your work. It also boosts your chances of receiving a positive answer.
Merch: They also have an ecommerce system available, that allows you to easily set up your own merch store, with your own design and free custom products. Magroove offers you automated production, payments and global shipping; you can also connect the store to your website.
Customization: Finally, with the presentation of so many options, the whole package doesn't suit just everyone. And you might just want a simpler set of services to satisfy your needs. Good news: you can customize and choose from all of Magroove's services. Like that, if your only interest is to upload your music to streaming platforms, they'll support you just as well.