30+ Best Press Release Email Subject Lines [2024]

Updated: January 20th, 2022

If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.

Did you know that 33% of email recipients open emails because of an engaging subject line?

That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.

We've put together a list of 30+ best press release email subject lines [2024].

Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.

Creative Email Subject Line Ideas

  • USS Enterprise or Starship Galactica: Which is the fastest spaceship?
  • Free New Product Samples of Eco-Friendly Clothing Line
  • Fall Finances: How To Start Preparing For The Holiday Season
  • Best: XYZ Inc. To Hire 50 in November
  • Feature: Digital Marketing Expert, Visionary, and Lifestyle Entrepreneur on…
  • Mentally Healthy Holidays: How To Survive & Thrive This Holiday Season
  • Robocalls during Covid-19: Watch out for these scams
  • [Company] launching [Product] to help with [Common problem]
  • New Stats: Broccoli Can Save Your Breasts
  • Interview: Bestselling Author on How to Build a Six-Figure E-Commerce Business in Fewer than 12 Months
  • Study: Marijuana consumption – Boomers vs Millennials
  • 85% of consumers report paying more for groceries during COVID-19
  • Beauty Interview: Mom & Celebrity Hairstylist w/ A-List Clientele Talks…
  • Interview: Successful Entrepreneur & Mom Talks Tips on How to Manage the Boardroom & Home Life
  • Study: 22 million Americans took advantage of 2020 tax extension
  • Creative Ways To Build Your Professional Network
  • Fashion Feature Segment: Activist & Designer Launches Sustainable Fashion Brand
  • Why You Need To Stop Wearing Your Cell Phone In Your Pocket
  • [Company] donating $1 to charity for every purchase - relevant to you?
  • [Study] Half of Americans want cash phased out after Covid-19
  • Summer Style Steal Segment: Fashion Stylist & Blogger on How to Get the “Look for Less”
  • How To Get The Cheapest Flight Deals This Christmas
  • Money Moves To Make Right Now
  • Interview: Therapist and Entrepreneur on How to Manage Everyday Stress
  • Bad: XYZ Inc. is Going to Hire More People Just in Time for the Holidays
  • Interview: Bestselling Author Reveals How to Write and Launch a Bestseller in Fewer than Three Months
  • Survey: How Americans feel about returning to work during Covid-19
  • Interview: From Burnt Out and Overworked Digital Marketer to Fashion Entrepreneur…
  • Better: XYZ Inc. Will Create 50 Spots as Part of Expansion
  • New Study on Technology Adoption: Data from (x) Countries

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

  • Spark interest and curiosity
  • A clear and urgent call to action
  • An offer/intriguing discount
  • Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
  • Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples


Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:


4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"


If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 30+ best press release email subject lines [2024].

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.