10 Useful Email Templates for Online Course Providers

Updated: January 19th, 2023

Are you interested in learning how to make your own online course business more profitable?

There are several ways you can approach marketing your brand that is worth considering. If you want your business to grow you will need to make use of some of the popular marketing strategies that everybody is using these days.

One of the most effective and easiest ways to market your online course business is by setting up an email campaign. Having said so, you'll need a good spiel to make your emails convert. This will only become possible if you know how to write a compelling email to your prospects.

By reading this post, you’ll be able to cut the work and time needed to write an email! This is because we will provide you with online courses business email templates to get you started.

Here are 10 free online course provider templates to use in 2022 that will save you time and help you with your email marketing efforts.

Getting Hesitant Course Buyers Interested Email Template

title=Is pricing an issue? Hi [firstName],

I understand... my course is expensive!

Plus, you missed out on my legendary discount back in June... it can get frustrating.

But because you've stuck around and followed my stuff on Social, I want to send you a special offer that I don't advertise to the public. To make things a bit interesting, consider this as a one-time offer.

It won't last forever and will expire soon.

X month payment plan at $$$/month.

I think this is fair.

Click here to sign up to [courseName] and claim your custom-made deal.

Let me know,



Webinar Invitation Email Template

title=Are you ready for our webinar? [FIRST_NAME],

I just want to let you know about a webinar that we’re co-hosting with Owl on [INSERT DATE AND TIME].

We’ll be talking about how data enrichment can boost B2B sales. Here’s the registration link: [link].

Hope to see you there!”


Learn more about starting an online course:

Where to start?

-> How to start an online course?
-> How much does it cost to start an online course?
-> Pros and cons of an online course

Need inspiration?

-> Other online course success stories
-> Examples of established online course
-> Marketing ideas for an online course
-> Online course slogans
-> Online course names

Other resources

-> Online course tips

On-Site Training Invitation Email Template

title=Are you making this mistake? Hi [firstName],

I recently did this research that really blew my mind. It led me to a fascinating discovery.

Most [jobPosition] are becoming increasingly vulnerable and suffer from the consequences of [industryThreat].

[idea] is the road to growth for [companyName] in today's business environment. I've recorded a video for you in case you wanna learn more.


Feedback and Follow Up After Webinar Email Template

title=Just want to check you out! Hi [NAME],

Thanks for attending our webinar yesterday – we hope that you learned something new and found it helpful!

Do you have 15 minutes this Tuesday for a quick call? I’d love to connect with you to discuss how you can implement the ideas we discussed.

P.S. If you want to watch the webinar again, here is a recording: [LINK]

Talk soon!


Exclusive Invite For Warm Leads Example 1 Email Template

title=Exclusive invite for you Hey [firstName],

I have super exciting news for you...

Since you've expressed interest in the [courseName], I thought it was only fair to give you a sneak peek into the training before you buy anything.

That's right. I'm giving you free access to it. No commitment or cc needed.

Claim your free spot here.

Speak soon,



Exclusive Invite For Warm Leads Example 2 Email Template

title=There's more waiting for you Hey [firstName],

Have you had a chance to take a peek into the [courseName]?

If you haven't, I got you, just proceed here.

But if you did, let's quickly skim through what's next. Since both you and I are probably insanely busy, I shot a quick video for you to explain it quickly.

Or click here to see the video.

Take care,



Free Ebook For Your Online Course Email Template

title=Let's Get Started! Free Ebook Inside... Dear [FIRST_NAME],

I hope you found the [snippet_1] ebook helpful.

I’d like to invite you to a webinar for Tech leaders that I believe will also be interesting to you since it’s closely connected to what’s in the ebook. During the “Why Agile?” webinar we’ll be talking about the latest developments in the Agile space.

Don’t miss it! Here’s the registration link: [link]


Persuading A Possible Client Email Template

title=Last call [firstName]... closing soon Hey [firstName],

Gotta say, [trainingName] received such a great response from you guys, that we need to close the doors.

My goal is to provide every attendant with as much value as I can. So decided to turn the attention to connecting with all of you 1 on 1.

This is the last call for [trainingName].

Here's a quick course overview if you're still having doubts.

  • [reason1]
  • [reason2]
  • [reason3]

Plus, I'm adding more and more content every day.

The clock's ticking. Get in while you still can.

[Sign up link]

See you on the other side, [signature]


Optional Live Training Invite Email Template

title=Training invitation: [Name of training course]. Save the date! Dear [employee name],

You’re invited to attend [name of course] on [date], from [start time] to [end time]. Places are limited, so if you’re interested please respond to this email as soon as you can. But at the latest by [date]. And, remember to save the date in your calendar.

The training will take place online. An email with joining details (link and password) will be sent nearer the time.

The session will be led by [name of instructor] who [some details about their background and qualifications/experience].

This course is optional but offers an opportunity to expand your knowledge on [topic of the course] and learn how to [skills/knowledge achieved].

I do hope you can join us.

Thank you, [name] [email signature]


Webinar Invitation Email Template

title=Let's hang out Hi [firstName],

We're organizing a special and invite-only meetup for [job position]. We'd be thrilled if you could join us.

  • [reason1]
  • [reason2]
  • [reason3]

Only one thing you gotta do at this point.

Confirm your attendance here.



25 Online Course Providers Email Subject Lines You Can Use

Here's a list of 25 popular email subject lines you can use for your online courses business

  • Happy with your progress so far in this Udemy course?
  • Don't know how to create a website? Save $$ & create one today
  • You'll be proud of what you can do in only a few minutes.
  • Get access to over 1000 online professional courses with a $0 enrollment fee
  • 21st-century skills training is here.
  • Are you a teacher? Teach an online course with Udemy
  • We have exciting news about our online courses
  • How to get your course to the top of Udemy
  • 9 Critical Mistakes that can Ruin your Online Course
  • Kindness Counts: 6 Key Components to Building a Winning Online Course
  • Earn your Udemy Instructor Certification (97% Off)
  • Create a stunning portfolio in only 6 months with this course
  • The Secret To Launching Your Online Course: 9 Lessons
  • Learn Google Analytics in 30 days...
  • Learn to Write Copy that Sells Regularly, Here We Go
  • 5 Lessons to Becoming a Digital Marketing Rockstar
  • Your presentation is just a few clicks away!
  • Looking to take an online course?
  • Overview of the platforms you need to know
  • Free Webinar: 9 Secrets to Creating a Million Dollar Business in 12 Months
  • Unlock your true potential with this 5-day, online course
  • We've noticed you haven't started your course
  • What you can learn online will surprise you.
  • Your Personal Development Master Class is waiting for you.
  • We just launched a brand new course – make sure you don't miss it


Below we detail the most common questions as it relates to online courses business for email.

How you can market your online courses?

  • You can upload them directly on any online courses platform such as Udemy. After that, your course will be available on their listing which will make it visible to site visitors.
  • You can advertise your online course on social media platforms and other sites that allow users to post such as forums.

Why you should avail online courses?

  • They are very convenient to utilize as you can use them anytime and anywhere as long as you have an internet connection
  • You will learn a lot of things that you cannot find in a school
  • It is where new pieces of information are coming out
  • Mostly, online courses offer discounts that you can make use of

How you can be more efficient in your online course

  • Be prepared for the knowledge that you will gain
  • Avoid doing other things aside from learning and understanding the content of the course
  • Learn to interact more often with the instructor especially if the particular session is live

Which one to choose, online courses or face-to-face classes?

  • Online courses have proven to reduce carbon emissions on the environment. This is because people will just need to stay home if they want to learn something
  • Online courses will save you a lot of time because you do not need to travel anymore to learn


Getting new students for your online courses will now be easier with these free email marketing templates we provided in the article. This will help you in building a profitable online business with the internet and your skills.

This is why you should make use of these strategies to have a worthwhile venture in this industry. Now, all that's left to do is just customize these email templates a little as per your business goal and start sending them to old and potential students. However, you will get positive results only if you are able to convey your message properly and make a clear call to action that will compel the receiver of the email to take a productive response.

meet the author
Ankita Ghosh

I'm Ankita Ghosh and I am working with Starter Story as a content creator for more than a year. I write content around various business-related topics with the goal of helping small businesses launch and grow.