If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.
Did you know that 33% of email recipients open emails because of an engaging subject line?
That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.
We've put together a list of 220+ one day sale email subject lines (that work!).
Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.
Creative Email Subject Line Ideas
- Get 10 percent off on all your purchases.
- 🔴 Memorial Day Deals Start Now! 🔴 – Curacao
- EVERYTHING IS ON SALE! Memorial Day Savings are Here! – Unclaimed Freight
- Start your new year with 30 percent off. Spa packages
- Last Day for Memorial Day Delivery – Tender Filet
- Sign up to know your hot deals
- 🔴 SAVE NOW during our Memorial Day Sale 🔵 Save on Gaggia, Hario, Bravo, ROK, and more! – Whole Latte Love
- Don’t wait or else you will miss out the biggest sale
- Exclusive deal: free samples of famous facial masks
- Memorial Day Sale Preview + Leather On Sale Now! – Tandy Leather Factory
- Rapha: Your savings code expires today
- You snooze 💤 you save this Memorial Day – Star Furniture
- Let’s Celebrate! 🥳 Candy for Grad Parties | Parades | Memorial Day – Groovy Candies
- Your choice of amazing items $50 + under
- Your beauty issues resolved
- Enjoy [season] with rates from $65
- Pizza Hut: Tonight only. Save $5 on your order.
- $ 10 promotional gift card
- Up to 70% off! Our Memorial Day Sale starts NOW – Bauble Bar
- Free gift on Christmas carnival
- Discover bride latest fashion and grab hot deals
- You’re Invited! New Product Launch Party at [Your company]
- Jersey Mike’s Subs: Enjoy a birthday gift on us
- Get Ready for Memorial Day ❤️💙 – E-Z UP Instant Shelters
- Pizza Hut: Feed your guests without breaking the bank
- ⭐ Memorial Day Sale STARTS NOW ⭐ – Sleep Number
- Reminder: Don’t forget to remember to shop for Memorial Day. – Bonobos
- Memorial Day Sale – up to 40% OFF – Sun & Ski Sports
- Memorial Day Sale STARTS TODAY! – Wisteria
- Ends Today: Take 20% off your entire order
- Le Mer: 8-minute miracles. Try these products.
- GET MEMORIAL DAY READY – Clark Street Sports
- Luxury sale is waiting for you.
- 🌭 Our Memorial Day event continues 🍉 – JANE
- Super Memorial Day Event Starts Now! – American Furniture Warehouse
- Converse: Ending in 24 hours: 25% off sitewide
- Guess: Tonight only: A denim lover’s dream
- We have all your Memorial Day gear right here…🔴⚪🔵 – Roxy
- Patriotic Gear for Memorial Day – PUMA GOLF
- Red White & Blue Styles inside – Memorial Day Weekend dreamin’. – Reef
- Hundreds of new sales discounts and deals added today
- Let’s brighten up your Memorial Day – Boden USA
- Topshop: Meet your new jeans
- HOURS LEFT: Memorial Day Mattress Event – Leesa
- Sephora: Your beauty issues, solved
- Join our Memorial Day Weekend Virtual Tasting! – Ethel M Chocolates
- Free gift to the first 100 visitors
- Memorial Day Super Sale is coming! A whole world of savings awaits! – Vida XL
- Last day for the Biggest Memorial Day Sale – Hurry! – Goggles 4U
- These Memorial Day Desserts Are Better Than Fireworks – Bon Appetit
- Enjoy this Special Offer at Our New Location
- Get it while It’s in the stock
- La Mer: Get it while it’s in stock
- Get out of debt. Free credit counselling session
- Sephora: Ends today: Get 10% off all purchases
- [New Product] has arrived. Order now before we run out.
- Rapha: Last chance to get 25% off all base layers
- Memorial Day Is Coming | Get Your Bike Prepped – MotoSport.com
- Memorial Day Starts NOW! – Marpac
- Family and friends week. Up to 60 percent off
- Cool off with a sale
- ❤️💙 Save up to $200 on Organic Mattresses💙❤️ Our Memorial Day Sale Has Begun – MyGreenMattress
- 🎇 Memorial Day Sale STARTS NOW! – BBQ Guys
- Last 2 days! 👁️✨ – ELEMIS
- ✧ Ends Tonight! ✧ Your Memorial Day Savings – Up to 30% Off + FREE SHIPPING! – Pottery Barn
- Sale Alert. Grab today only.
- Guess: 25% off your favorites
- IKEA: Get more kitchen space with these easy fixes
- Your saving code is expiring today
- Honoring Our Heroes This Long Weekend – Jangaroo
- Last chance to get this hot deal
- PSST! Helix Memorial Day Sale is live! – Helix Sleep
- Rapha: Gift inspiration for the discerning cyclist
- Sephora: Last day: Pick your 5 faves
- IKEA: Deals for a fresh new look
- You’ve got ✨ EARLY ACCESS ✨ to the Memorial Day Sale! – Leesa
- Extended for a day! Get Free shipping through Friday
- Weekend sale. Hot deals only for you
- Nissan: Weekend sale. Inventory you need to see.
- Celebrate Memorial Day With Us! – Royal Apparel
- Coupon code for $ 30 off on $150 purchase
- We are thankful to our customers. Free coupon
- Ends Tonight! 🌟Save 40% Off Sitewide this Memorial Day – Baxter Boo
- [Product name] Promotion week. Save 25%
- Last minute deals, special offers, and new [product name]
- Free product with purchase of [product name]
- Feed your family members without breaking your bank.
- The Memorial Day Sale Ends at Midnight! – Country Club Prep
- Memorial Day Sale Starts at Midnight! 🕛 – Windy City Novelties
- Ends today. Hot deal of the day
- Snow day sale
- Honor Memorial Day – Buy Now, Pay Later – The Swiss Colony
- Jaybird: Last chance to save big this holiday
- In Honor of Memorial Day – Munchkin
- Winter is coming. We got a sale for you.
- Her style awaits.
- Want 20% off your next order?
- Get hot deals on age-defying beauty tricks
- TODAY. Post [holiday] Flash Sale! 2 for $20
- Storage problem is solved
- De Beers: Uncover your bridal style
- La Mer: Age-defying beauty tricks
- Last chance! Be sure to grab the best price!
- Breaking news! Up to 25 off for today only
- Get more kitchen space with these DIY tricks
- INSIDER PERKS EXCLUSIVE: Memorial Day Sale! – At Home
- We’ll bring Memorial Day flavor to you – Marley Spoon
- 👀 Exclusive Memorial Day Sale Sneak Peak! – Goedeker’s
- Biggest Memorial Day Sale Everrrrrrrrrrrr!!! – VidaXL
- Tandy’s Memorial Day Sale is ON! – Tandy Leather Factory
- IKEA: Where do all these toys go?
- 4 days only. 10 percent off and free shipping.
- Tonight only: A denim lover dream
- Guess: Free shipping extended
- Relax & Have a Little Fun! Ideas for Memorial Day Weekend – Groupon
- Everything you need when the temperatures [rise, fall]
- Are you ready for Memorial Day sales? – Modsy
- The new collection of the season is here
- Memorial Day Savings Start TOMORROW! May 11th – Virginia Furniture Market
- Sephora: You’re invited: 10% off for Beauty Insiders
- A new product that you would not pass on
- Introducing our latest…[product/feature here]
- Limited Supply: Limit 2 [product name] per customer
- ✎Your Memorial Day shopping list starts at $❶❹.❾❾ – BC Outlet
- Your Exclusive VIP Access to Memorial Day Sale is Here 😲 This is The Black Friday of Mattresses! – Essentia
- Converse: Hundreds of new markdowns added today
- Exciting new changes at [your company]
- 🎉 Our Pre-Memorial Day sale is here! – US-Mattress.com
- Ending in 26 hours. 25 percent off on shopping
- Last chance to earn $200 while doing your shopping
- 🧢 Keep it Simple. – Hatland
- Follow us on Twitter and grab your hot deals.
- In Honor of Our Heroes | New Memorial Day Headbands – JUNK Brands
- IKEA: Save with this week’s flyer
- Last chance to save your hard earned money
- Birchbox: Last chance to get in on this hot deal
- HP: Solve all your printing problems
- HP: Flash. Sale. Alert.
- Guess: Wanted: Cute and affordable fashions
- No need to wait two weeks – Paravel
- The Essentials You Need with Memorial Day Savings – Conn’s HomePlus
- One day left. Hotel sale
- Earn double points for [insert product or action].
- Hot savings for 5 days only
- $ 5 off for every inch of snow.
- HP: Time is running out…Save up to $300
- Get Ready! This Sale Starts Thursday – Bassett
- LAST 12 HOURS: 15% Off Memorial Day Sale – Straight Razor Designs
- Stars, stripes & SAVINGS! – BBQ Guys
- Early Access: Memorial Day Sale – Molecule
- HP: Stop wasting money on ink
- Ends Today! 20% Off Friends & Family
- Memorial Day Deals Start Now! – Backcountry Edge Inc
- Time is running out. Grab your hot deal
- Guess: Don’t wait. You’ll miss out on the sale of the year.
- Our Memorial Day Sale Starts Now – Woodland Direct
- Happy Memorial Day from our family to yours – Patricia Nash Designs
- Everything on sale
- Save big on your marriage anniversary shopping
- 25-40% off – Email-Only Offer – Today Only
- Last chance to get 50% off!
- [Hot, Cold?] Stay indoors and save.
- Celebrate Memorial Day with Fatboy! – Fatboy
- Cute and adorable fashions for your baby
- Say goodbye to your bad debts.
- Two for two, three for three
- Don’t Let These Get Away
- Refer your special one and get free service.
- Pizza Hut: Friday night discounts you don’t want to miss
- Online only: 25% off friends and family
- Hurry up or else you will regret
- Memorial Day Sales Event – Top Mobility
- Guess: Last chance to earn $100 to shop
- Get ready for Memorial Day Sales with our fresh lineup of Americana Caps. – Outdoor Cap Company
- Guess: Don’t wear last year’s styles.
- ❤️ It’s the Memorial Day Blowout! Don’t Miss Our BIGGEST Sale of the Season! 💙 – Overstock
- 👉 Zero strings attached! You’re getting access to our Memorial Day Sale – Raise
- Top 10 under $10
- The Annual Memorial Day Sale is HERE! – Capillus
- Great gifts for [Dad, Mom, etc]
- Email subscriber exclusive: [Product name] sale is here
- Rapha: Complimentary gift wrap on all purchases
- 9-minute miracles. Try out these products.
- You are invited. 10 percent off for beauty products
- re: Your Memorial Day Outfit ❤️💙 – Impressions Online Boutique
- Let the Sale Begin: Shop Our Mega Memorial Day Event – Apt2B
- Rip Curl: Two for two
- Friday might hot deals and discounts that you don’t want to miss
- La Mer: A little luxury at a great price
- We love you. Flash sale today
- See the fashion best deals on Instagram
- Topshop: Shop now. Save big.
- Pre-Memorial Day Sale is Here + Buy 2, Get a 3rd 25% Off! ⭐🎆 – VENUS Fashion
- Last day. Pick your 6 favs.
- Best Sellers Every [girl, boy, man, woman, dog, etc.] Needs
- MEMORIAL DAY SALE ENDS TODAY! LAST CHANCE – Nialaya
- Tonight only. Save $ 4 on your order.
- Last chance to get hot deals on designer clothes
- Yours in 2 days (free shipping!) + 40% off
- Complimentary gift wrap free on all your purchases.
- Get insider tips on our Facebook Page
- La Mer: Exclusive offer: Free samples of award-winning facial masks
- Up to 30 percent off on your favorite clothing.
- Free shipping extended
- Extended. 48- hour sale – 20 percent off coupon
- IKEA: Storage problems solved
- The [your company] holiday catalog is here!
- Deals for fresh look
- Don’t miss this! Extra 50% off sale ends tonight!
- Warm up to savings.
- Sephora: 3 Days only – 10% off and free shipping
- Free deal for loyal members
- HP: Save big on ink
- Memorial Day ★ Super Sale – Furniture Row
- New must haves for your office
- Save with this week’s flyer
- An Exclusive Offer for You
- Huge Memorial Day Savings on Organic Mattresses & Accessories – MyGreenMattress
- Psst! Our Memorial Day Preview Sale just started. – Mattress Firm
- National drink wine day: up to 30 percent off on your favorite brand
- Memorial Day Surprise 👀 – Beauty By Earth
- Don’t wear last year old style
- Enjoy Some Retail Therapy This Memorial Day – Miskelly Furniture
GUIDE: How To Write A Great Subject Line
As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.
While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.
If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.
Let's go over the proven tips on how to craft a subject line that boosts engagement:
What makes a great subject line?
First, let's discuss the fundamentals of creating a great subject line:
- Spark interest and curiosity
- A clear and urgent call to action
- An offer/intriguing discount
- Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
- Relevance - make sure your subject line covers the current trends and topics within your industry
5 Tips To Crafting a Great Subject Line
Now, let's dive into the specifics of how to create a great subject line for your next campaign:
1. Use a familiar sender name
Although this may seem obvious, it's a piece many marketers miss the ball on.
Your readers want to feel like your email is coming from a human and not a corporation or automated system.
One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.
Here's a great example of this from Marketing Examples
Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.
2. Keep your subject short and to the point
If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.
The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.
3. Add personal touches to your subject line
If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.
It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.
Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:
4. Avoid making any false promises
Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.
In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.
5. Give them a sneak peek of what's inside
Telling your subscriber what is inside helps with open and clicks.
For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:
"Your FREE marketing e-book awaits!"
If you want your email campaign to perform well, it all starts with your subject line.
Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.
We hope you enjoyed our guide + list of 220+ one day sale email subject lines (that work!).
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