On Building A Makeup Brand And Doing Over $3.5M In Sales

Hi, my name is Nova Jane. I am a mum of 2, a fitness enthusiast and the founder and CEO of Fitcover. Designed to be sweatproof and incredibly good for your skin, Fitcover is changing the face of fitness by empowering women to wear a healthier alternative to most makeup, and not to mention our makeup is Australian-owned, natural, vegan and cruelty-free!

Our mineral products have become a staple in thousands of active women’s beauty collections however our flagship product would have to be our Active Mineral Powder Foundation which is perfect buildable and ‘good for your skin’ staple foundation.

Our customers are everyday, active women who lead busy and healthy lifestyles. From mums to working hustlers, these women may not have 30 minutes in the morning to do their makeup and just need a quick application to brighten up their faces and make them feel confident in their own skin.

In just two years of Fitcover living and breathing, we have become Australia's leading fitness product making over 3.5 million in sales. This figure does not make us excited to buy expensive things for ourselves, it makes us excited to inject a lot more money back into Fitcover to be able to bring out new and improved products and packaging for our customers.