165+ Best Non Profit Email Subject Lines [2024]

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Updated: January 20th, 2022

If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.

Did you know that 33% of email recipients open emails because of an engaging subject line?

That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.

We've put together a list of 165+ best non profit email subject lines [2024].

Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.

Creative Email Subject Line Ideas

We’re almost out of time
GIFTS TRIPLED: A baby named Jeremy born in your community
Your kind, compassionate and generous spirit
Re: Serena Williams’ story
Jeremy, Join Us for the Celebration!
One simple way to make a difference
We’re so close!
Make a Difference Before 2017 Ends
Let’s do it!
We ? snow days
[TRIPLE MATCH]: Babies are counting on you
URGENT: Just hours remain
Give the gift that keeps on giving
Give a Little Kindness Before Midnight Tonight
Can you help me out?
Still Time to Save $800 on Your Taxes
As you requested
fwd: Protect them from the cold (GIFT MATCH)
FW: thought you’d want to see this
A Power Couple
________’s story is so inspiring
Donate by midnight to help transform lives
The best gift
Urgent: tax deadline approaching
“First name,” I have great news
One click can change lives
Give Today. Win the Challenge.
24 hours left to support {population served} in need
Our world’s one and only hope
Only 72 hours left to change baby George’s life…
When was the last time you made someone smile?
Best Bang for the Buck for Birds
Midnight TONIGHT
[TRIPLE MATCH ALERT] 3 times the impact for wildlife
Be a hero like “donor name”
The good news: it only takes a minute to give a student a better future
A New Lease on Life
What hunger feels like
Impress your Valentine with a gift that lasts longer than flowers AND changes lives!
We have a gift for you
[tax deadline] 2x the hope for 2018
2 days left to give
Time is running out
[UPDATE] Tax bill
I have a job for you
Last-minute gift ideas
There’s still time!
Jeremy, multiply your impact
{First Name}, will you help us reach our goal?
We need you, more than you need us
Start the new year right
Truth for yesterday, today and tomorrow
Urgent! Final deadline
A simple, monthly act that changes lives
Beyond the 2017 headlines
Holiday greetings from “organization name”
Help us reach our goal before midnight
Match Made! Year End Giving
It’s a New Year – and we’re grateful for you!
Reporting: Red Cross Blood Shortage In National News
DEADLINE: One day left to double your 2017 year-end gift!
Abused For a Cruel Sport – Blossom’s Story
It’s never too late to make a difference
You have 48 hours to give this gift:
Don’t let this year pass you by
Re: Your tax-deductible gift
“First name” – review your donation
We cannot stop {problem} without you, {First Name}
Did you forget someone on your holiday list?
EXPIRING: Your tax deduction & triple gift
How many lives can you save with $50?
Just $25 can save a life. And your gift doubles!
The Race Is On to DOUBLE Your Gift!
Friend, multiply your impact
Time is almost up to make your tax-deductible gift
Every hour counts
Give 100%
Jeremy, last chance to make your year-end gift!
We couldn’t do this without your support
Deadline Approaching
Thank you! We met our goal.
We couldn’t do it without you
Spread hope this holiday season
Last Chance to Give a Little Kindness
Happy New Year!
Join us in the _____ challenge
Re: Your gift to “organization name”
Help “organization name” deliver hope this season
Will you help “beneficiary’s name”?
Only a few hours remain
Important Deadline Reminder
Important news
Give Hope from the Heart
[MATCH] From New York to Nicaragua
ACT QUICK: Homeless kids need this match
Are you sitting this out?
Last chance to make your tax-deductible gift
re: falling behind
Every gift doubled – make twice the impact
Don’t miss this opportunity!
Jeremy, Still Need a Valentine’s Gift?
Help us celebrate the New Year
The best gift you can give today
Your donation status
Dirty. Diseased. Deadly.
“FW: URGENT: Just hours remain”
Jeremy, make sure your gift is counted in 2017!
It’s been a great year at “organization name”
Deadline: Midnight Tomorrow!
2018 Annual Fund campaign: Make a difference
“First name,” can I have a moment?
Adopt-a-Bat for your Valentine TODAY (to get it by February 14)!
____ reasons to give
The last day to give
We’ve got the good news you need from Feb…
Think outside the box this holiday
Too many moms dying in your state
How you can be a hero, {First Name}
Thank you!
Still Time to Claim Your Tax Credit
Don’t think you have enough to make a difference?
Jane Goodall wants you to find your role to play…
Our Pledge To Serve America’s Military Families
The Look of Love
Don’t wish you had done more this year
Will you lift your voice in prayer?
Tomorrow is the Final Day to Give a Little Kindness
Final opportunity to double your impact!
LAST chance to triple your impact
Friend, please donate before midnight!
Urgent: Ministry Partners Needed
Urgent deadline. Match increased – all gifts doubled.
3x Match: We need your response, Jeremy.
Bring warmth to a family in more ways than one – gift a coat or blanket today!
Help us raise {$ amount} to support {population served}
1 day left; 5 reasons to give
Make a gift, change a life
End 2016 on a positive note
The last thing you do this year.
ONLY 3 Days Left!
2017 is almost over. Make your gift.
Commit to lasting solutions. (Monthly match ending)
? Last chance to buy Name a Roach pins, socks, and chocolates!
FINAL DAY: Triple your gift for moms and babies
300 Champions – are you one?
“First name,” I have a question.
Double your impact – one day left
DEADLINE: don’t miss this chance to become a Champion
FINAL chance: 2017 is ending
Re: 11:59 PM
Campaign update: still ______ from our goal
Eugene was ready to give up
What we need next year
Clinical Trial Gives Survivor Hope
Hours left to give in 2016
Don’t stand by and let this happen to the ocean
Unacceptable
Frankie Muniz has a Message for You!
Don’t open this email
Looking Ahead to 2018 and the Future of Immunotherapy
Following up
Make an impact with your IRA
You won’t believe this
Watch the incredible things we’ve done this year
Your last chance to give in 2018

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

Spark interest and curiosity
A clear and urgent call to action
An offer/intriguing discount
Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples

Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:

4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"

Conclusion

If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 165+ best non profit email subject lines [2024].

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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