165+ Best Non Profit Email Subject Lines [2024]

Updated: January 20th, 2022

If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.

Did you know that 33% of email recipients open emails because of an engaging subject line?

That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.

We've put together a list of 165+ best non profit email subject lines [2024].

Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.

Creative Email Subject Line Ideas

  • We’re almost out of time
  • GIFTS TRIPLED: A baby named Jeremy born in your community
  • Your kind, compassionate and generous spirit
  • Re: Serena Williams’ story
  • Jeremy, Join Us for the Celebration!
  • One simple way to make a difference
  • We’re so close!
  • Make a Difference Before 2017 Ends
  • Let’s do it!
  • We ? snow days
  • [TRIPLE MATCH]: Babies are counting on you
  • URGENT: Just hours remain
  • Give the gift that keeps on giving
  • Give a Little Kindness Before Midnight Tonight
  • Can you help me out?
  • Still Time to Save $800 on Your Taxes
  • As you requested
  • fwd: Protect them from the cold (GIFT MATCH)
  • FW: thought you’d want to see this
  • A Power Couple
  • ________’s story is so inspiring
  • Donate by midnight to help transform lives
  • The best gift
  • Urgent: tax deadline approaching
  • “First name,” I have great news
  • One click can change lives
  • Give Today. Win the Challenge.
  • 24 hours left to support {population served} in need
  • Our world’s one and only hope
  • Only 72 hours left to change baby George’s life…
  • When was the last time you made someone smile?
  • Best Bang for the Buck for Birds
  • Midnight TONIGHT
  • [TRIPLE MATCH ALERT] 3 times the impact for wildlife
  • Be a hero like “donor name”
  • The good news: it only takes a minute to give a student a better future
  • A New Lease on Life
  • What hunger feels like
  • Impress your Valentine with a gift that lasts longer than flowers AND changes lives!
  • We have a gift for you
  • [tax deadline] 2x the hope for 2018
  • 2 days left to give
  • Time is running out
  • [UPDATE] Tax bill
  • I have a job for you
  • Last-minute gift ideas
  • There’s still time!
  • Jeremy, multiply your impact
  • {First Name}, will you help us reach our goal?
  • We need you, more than you need us
  • Start the new year right
  • Truth for yesterday, today and tomorrow
  • Urgent! Final deadline
  • A simple, monthly act that changes lives
  • Beyond the 2017 headlines
  • Holiday greetings from “organization name”
  • Help us reach our goal before midnight
  • Match Made! Year End Giving
  • It’s a New Year – and we’re grateful for you!
  • Reporting: Red Cross Blood Shortage In National News
  • DEADLINE: One day left to double your 2017 year-end gift!
  • Abused For a Cruel Sport – Blossom’s Story
  • It’s never too late to make a difference
  • You have 48 hours to give this gift:
  • Don’t let this year pass you by
  • Re: Your tax-deductible gift
  • “First name” – review your donation
  • We cannot stop {problem} without you, {First Name}
  • Did you forget someone on your holiday list?
  • EXPIRING: Your tax deduction & triple gift
  • How many lives can you save with $50?
  • Just $25 can save a life. And your gift doubles!
  • The Race Is On to DOUBLE Your Gift!
  • Friend, multiply your impact
  • Time is almost up to make your tax-deductible gift
  • Every hour counts
  • Give 100%
  • Jeremy, last chance to make your year-end gift!
  • We couldn’t do this without your support
  • Deadline Approaching
  • Thank you! We met our goal.
  • We couldn’t do it without you
  • Spread hope this holiday season
  • Last Chance to Give a Little Kindness
  • Happy New Year!
  • Join us in the _____ challenge
  • Re: Your gift to “organization name”
  • Help “organization name” deliver hope this season
  • Will you help “beneficiary’s name”?
  • Only a few hours remain
  • Important Deadline Reminder
  • Important news
  • Give Hope from the Heart
  • [MATCH] From New York to Nicaragua
  • ACT QUICK: Homeless kids need this match
  • Are you sitting this out?
  • Last chance to make your tax-deductible gift
  • re: falling behind
  • Every gift doubled – make twice the impact
  • Don’t miss this opportunity!
  • Jeremy, Still Need a Valentine’s Gift?
  • Help us celebrate the New Year
  • The best gift you can give today
  • Your donation status
  • Dirty. Diseased. Deadly.
  • “FW: URGENT: Just hours remain”
  • Jeremy, make sure your gift is counted in 2017!
  • It’s been a great year at “organization name”
  • Deadline: Midnight Tomorrow!
  • 2018 Annual Fund campaign: Make a difference
  • “First name,” can I have a moment?
  • Adopt-a-Bat for your Valentine TODAY (to get it by February 14)!
  • ____ reasons to give
  • The last day to give
  • We’ve got the good news you need from Feb…
  • Think outside the box this holiday
  • Too many moms dying in your state
  • How you can be a hero, {First Name}
  • Thank you!
  • Still Time to Claim Your Tax Credit
  • Don’t think you have enough to make a difference?
  • Jane Goodall wants you to find your role to play…
  • Our Pledge To Serve America’s Military Families
  • The Look of Love
  • Don’t wish you had done more this year
  • Will you lift your voice in prayer?
  • Tomorrow is the Final Day to Give a Little Kindness
  • Final opportunity to double your impact!
  • LAST chance to triple your impact
  • Friend, please donate before midnight!
  • Urgent: Ministry Partners Needed
  • Urgent deadline. Match increased – all gifts doubled.
  • 3x Match: We need your response, Jeremy.
  • Bring warmth to a family in more ways than one – gift a coat or blanket today!
  • Help us raise {$ amount} to support {population served}
  • 1 day left; 5 reasons to give
  • Make a gift, change a life
  • End 2016 on a positive note
  • The last thing you do this year.
  • ONLY 3 Days Left!
  • 2017 is almost over. Make your gift.
  • Commit to lasting solutions. (Monthly match ending)
  • ? Last chance to buy Name a Roach pins, socks, and chocolates!
  • FINAL DAY: Triple your gift for moms and babies
  • 300 Champions – are you one?
  • “First name,” I have a question.
  • Double your impact – one day left
  • DEADLINE: don’t miss this chance to become a Champion
  • FINAL chance: 2017 is ending
  • Re: 11:59 PM
  • Campaign update: still ______ from our goal
  • Eugene was ready to give up
  • What we need next year
  • Clinical Trial Gives Survivor Hope
  • Hours left to give in 2016
  • Don’t stand by and let this happen to the ocean
  • Unacceptable
  • Frankie Muniz has a Message for You!
  • Don’t open this email
  • Looking Ahead to 2018 and the Future of Immunotherapy
  • Following up
  • Make an impact with your IRA
  • You won’t believe this
  • Watch the incredible things we’ve done this year
  • Your last chance to give in 2018

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

  • Spark interest and curiosity
  • A clear and urgent call to action
  • An offer/intriguing discount
  • Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
  • Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples


Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:


4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"


If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 165+ best non profit email subject lines [2024].

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.