Esc
My Two Apps Make $150K/Month Each
Starter Story
May 20, 2026
Nicole has multiple apps to over $150K/month. The questions is... how? What's the secret? How did she do it? Turns out, it's a finely tuned system that she has perfected. In this video, we break down what that system is and how anyone can put it into practice.
Get the free Mobile App Growth Cheat Sheet: https://clickhubspot.com/zfj2
Follow Nicole: https://twitter.com/madebycol
Check out Glam Up: https://www.glamup.ai/
Check Out Sprout: https://www.usesprout.com/
Grab Nicole's Playbook: https://tally.so/r/BzZpA4
🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs
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No tools listed for this business.
A
few
days
ago
I
came
across
this
insane
post
on
X
My
app
hit
three
million
ARR
in
eight
months
I
had
to
know
more
So
I
sent
a
DM
Hey
want
to
share
your
story
And
to
my
surprise
she
said
yes
My
first
app
Glamout
got
a
million
users
in
six
months
and
we
were
at
peak
150K
ARR
Meet
Nicole
She
has
built
multiple
apps
to
over
150
000
a
month
each
And
when
she
told
me
about
how
she
grows
them
I
almost
couldn't
believe
it
Late
last
year
we
were
doing
an
average
of
100
million
monthly
views
through
our
YouTube
channel
Now
we
are
doing
around
four
to
five
hundred
million
monthly
views
across
TikTok
Instagram
and
YouTube
So
I
brought
her
onto
the
channel
to
reveal
everything
And
in
this
episode
we'll
dive
into
the
two
apps
that
each
make
over
150
000
a
month
how
she
generates
millions
of
views
on
her
apps
with
a
simple
system
and
her
step
by
step
playbook
for
growing
consumer
apps
in
2026
All
right
This
one's
going
to
be
fun
I'm
Pat
Walls
and
this
is
Starter
Story
All
right
Nicole
welcome
to
the
channel
Tell
me
about
who
you
are
what
you
build
and
what's
your
story
Yeah
well
my
name
is
Nicole
and
I've
built
four
apps
in
the
past
two
years
My
first
app
Glamout
got
a
million
users
in
six
months
and
we
were
at
peak
150K
ARR
And
my
second
app
Sprout
previously
Prep
AI
I
grew
it
to
around
250K
ARR
in
eight
months
And
in
the
past
three
months
I've
built
two
more
apps
They're
currently
in
stealth
but
they
are
at
around
200K
ARR
and
growing
pretty
fast
using
the
same
system
I
do
everything
that's
not
coding
related
So
when
it
comes
to
the
design
of
the
app
distribution
So
we'll
love
to
tell
you
a
bit
more
about
the
repeatable
system
that
I've
built
for
all
of
my
apps
OK
cool
Well
I'm
excited
to
have
you
on
specifically
for
all
this
growth
stuff
We're
going
to
talk
all
about
that
But
before
we
do
can
you
just
explain
like
some
of
the
apps
that
you
built
What
do
they
do
What's
the
business
model
How
do
they
make
so
much
in
revenue
All
right
So
for
Glamout
this
is
our
iOS
growth
and
this
is
our
Android
growth
Not
sure
why
this
is
zero
here
Might
be
an
error
on
the
platform
But
right
now
I
think
we
have
around
two
million
total
downloads
We
got
the
first
million
users
in
the
first
six
months
of
really
going
at
it
scaling
it
and
Sprout
I
recorded
this
in
October
of
last
year
We
were
at
250K
MRR
on
our
revenue
cat
And
we
have
steadily
been
growing
at
around
200K
MRR
And
here
is
the
last
30
days
I
recorded
this
a
few
months
ago
but
this
was
at
around
100
million
views
monthly
We
do
mostly
TikTok
and
Instagram
I
think
right
now
we
are
steadily
growing
at
around
four
to
five
hundred
million
views
across
you
know
TikTok
Instagram
YouTube
shorts
For
Glamout
our
target
customers
are
usually
mostly
women
who
want
to
you
know
improve
their
makeup
or
skincare
routine
For
Sprout
usually
they
are
college
students
or
post
college
students
looking
for
jobs
on
the
market
So
we
hard
paywall
all
of
our
apps
When
it
comes
to
our
business
models
we
do
a
weekly
or
monthly
subscription
for
these
two
apps
OK
amazing
I
mean
you
built
two
apps
in
the
100K
MRR
category
You
have
two
more
apps
in
stealth
right
now
I've
never
seen
anything
like
this
before
and
I
think
it's
amazing
So
how
do
you
get
here
How
did
you
even
learn
about
building
apps
What's
your
story
and
background
Yeah
so
I
built
Glamout
and
Prep
ai
when
I
was
still
in
college
During
my
sophomore
year
I
had
an
existential
crisis
and
I
went
backpacking
and
solo
traveling
in
Europe
During
that
time
I
started
a
podcast
on
TikTok
I
got
like
super
viral
off
of
that
I
got
10K
followers
in
the
first
10
days
Afterwards
I
didn't
want
to
be
an
influencer
so
I
moved
to
SF
That's
when
you
know
I
worked
at
a
tech
startup
doing
marketing
and
I
met
my
co
founder
Aaron
there
He
was
in
YC
and
he
was
in
HF0
at
the
time
We
became
really
good
friends
And
when
I
went
back
to
LA
to
finish
college
we
had
a
call
for
10
minutes
And
in
that
10
minutes
we
decided
to
start
an
app
together
And
that
later
became
Glamout
I
love
everything
Nicole
is
breaking
down
right
now
She
figured
out
a
distribution
system
that
worked
and
that
she
doubled
down
relentlessly
on
it
And
this
got
me
thinking
AI
has
made
it
so
easy
to
build
apps
and
build
features
but
marketing
and
distribution
has
become
harder
and
more
important
than
ever
before
So
I
decided
to
put
together
a
free
resource
to
help
you
get
customers
for
your
app
It's
called
the
Mobile
App
Growth
Cheat
Sheet
And
inside
we'll
walk
you
through
seven
different
distribution
tactics
that
are
working
right
now
for
apps
in
2026
These
aren't
some
made
up
ideas
that
I
got
from
AI
These
are
the
tactics
and
strategies
that
are
actually
working
by
the
founders
that
come
onto
this
channel
who
are
building
apps
making
over
50
000
a
month
month
This
is
the
stuff
that
works
and
it's
all
right
here
for
you
to
see
So
if
you're
ready
to
focus
on
growth
and
getting
customers
just
head
to
the
first
link
in
the
description
and
you
can
download
it
for
free
All
right
let's
get
back
to
the
episode
I'm
curious
here
I
mean
it
seems
like
it
just
kind
of
worked
right
out
of
the
gates
How
did
you
find
the
idea
for
Glamout
Did
you
know
it
was
going
to
be
really
successful
when
you
first
came
up
with
the
idea
How
did
you
validate
it
Yeah
yeah
I
mean
at
the
time
I
didn't
know
anything
about
apps
in
particular
I
was
actually
going
the
real
estate
and
consulting
routes
but
I
did
a
little
bit
of
e
com
And
during
that
time
my
co
founder
was
in
HF0
and
they
had
other
founders
building
consumer
apps
One
of
them
was
Umax
It's
a
looks
maxing
app
for
guys
And
we
loosely
got
inspired
by
it
And
we
wanted
to
build
a
glow
up
app
for
women
and
makeup
And
we
realized
that
there's
no
apps
like
that
existing
on
the
app
store
yet
So
we
thought
that
would
be
a
really
cool
opportunity
For
Sprout
we
actually
started
when
we
were
trying
to
pivot
away
from
the
beauty
space
And
we
were
trying
to
target
more
college
students
and
post
college
students
because
they
have
higher
purchasing
power
Interesting
that
these
are
the
apps
that
work
They
already
had
proven
customers
and
playbooks
for
apps
like
these
which
I
love
Let's
switch
a
little
bit
to
growth
which
is
why
I
wanted
to
bring
on
the
channel
You
mentioned
that
you
focus
on
the
growth
the
design
How
have
you
been
able
to
take
four
apps
to
over
100k
per
month
At
a
very
high
level
I
think
it's
understanding
consumer
apps
design
principles
For
example
how
to
design
the
welcome
pages
the
onboarding
How
do
you
prime
users
into
converting
better
So
that's
on
the
design
side
When
it
comes
to
the
distribution
you
need
to
think
of
the
design
of
the
app
as
part
of
your
distribution
So
you
need
to
design
the
app
in
a
way
that's
innately
viral
for
social
media
And
when
that
does
happen
you
can
just
start
testing
viral
formats
on
social
media
Once
you
find
a
winning
strategy
you
can
just
double
down
and
scale
All
right
let's
talk
about
the
distribution
side
of
things
What
are
some
of
those
numbers
look
like
How
much
reach
and
distribution
do
you
need
to
have
an
app
to
hit
over
100
000
a
month
For
Glam
Up
we
built
it
two
years
ago
At
that
time
we
were
doing
faceless
UGCs
At
our
peak
in
a
month
we
got
around
40
to
50
million
views
on
TikTok
And
I
think
around
200
million
views
on
Instagram
For
Sprout
late
last
year
we
were
doing
an
average
of
100
million
monthly
views
We
actually
had
a
seven
day
period
where
we
got
a
total
of
400
million
views
which
is
insane
And
during
our
most
scaling
era
I
would
say
we
were
managing
around
200
maybe
a
bit
more
active
creators
at
the
same
time
That
is
crazy
This
is
the
reality
of
building
a
consumer
app
You
really
do
need
to
reach
an
insane
amount
of
people
I'd
love
if
you
could
just
break
down
this
sort
of
distribution
strategy
If
you
had
to
start
over
from
scratch
today
with
a
new
consumer
app
which
a
lot
of
people
are
watching
our
channel
are
building
in
consumer
what
would
be
your
playbook
What
would
be
your
steps
to
getting
it
to
where
some
of
your
apps
have
been
So
let's
break
it
down
First
one
is
finding
your
viral
distribution
strategy
I
have
a
list
of
all
the
things
that
you
can
try
out
First
is
Reddit
marketing
Second
is
TikTok
and
IG
faceless
content
That
includes
slideshows
different
variations
of
CTAs
Third
one
is
face
UGC
When
it
comes
to
that
you
can
do
AI
UGC
or
you
can
do
actual
UGC
creators
And
everything
that
I've
mentioned
above
are
more
social
media
driven
But
obviously
if
you
have
capital
you
can
do
paid
ads
influencer
marketing
But
I
would
say
in
order
to
find
the
viral
strategy
try
all
of
these
maybe
around
two
three
weeks
at
a
time
And
every
time
you
try
a
new
strategy
really
milk
the
hell
out
of
it
For
example
if
you
are
doing
faceless
content
you
can
try
slideshows
you
can
try
videos
you
can
try
different
ways
that
you
can
do
the
slideshows
There's
so
many
things
that
you
can
try
within
one
category
and
just
keep
iterating
and
keep
testing
until
you
find
one
Second
is
the
proper
UGC
system
One
thing
that's
really
important
though
no
matter
what
you
do
is
you
need
to
have
a
deeper
understanding
of
your
app
and
your
content
more
than
your
creators
do
To
get
started
either
you
can
just
be
your
own
UGC
creator
But
let's
say
if
you
are
uncomfortable
doing
that
then
you
can
just
onboard
two
to
10
creators
train
them
until
they
go
viral
Once
you
find
that
then
you
can
scale
it
and
build
out
a
proper
system
So
in
order
to
build
a
system
out
there
are
a
few
steps
Step
number
one
is
sourcing
Whatever
you
do
you
need
to
try
to
find
the
creators
that
fit
your
content
strategy
For
example
if
it's
talking
head
you
need
to
find
creators
that
are
good
at
yapping
that
are
good
at
talking
If
you're
doing
reaction
videos
you
need
to
find
creators
that
are
really
good
at
facial
expressions
And
over
here
you
have
inbound
and
outbound
For
inbound
you
can
do
application
forms
put
out
inbound
application
forms
in
UGC
group
chats
on
Instagram
on
Reddit
or
on
websites
like
Scishow
For
outbound
you
can
hire
some
VAs
to
do
outreach
to
micro
influencers
And
step
two
it's
onboarding
There
are
actually
two
sub
steps
here
The
first
one
is
interview
You
want
to
get
on
an
interview
with
them
vibe
check
them
and
make
sure
that
they
are
taking
this
campaign
seriously
And
for
the
actual
onboarding
I
do
a
course
for
all
of
my
apps
So
this
is
the
creator
course
that
I
have
built
for
Sprout
More
than
50
of
the
creators
that
go
through
this
course
go
viral
within
the
first
two
weeks
And
this
is
completely
tailored
to
our
app
First
we
have
a
type
form
And
then
I
do
a
bunch
of
videos
and
modules
to
train
our
creators
Here
is
a
little
example
of
how
a
module
will
look
like
For
example
when
it
comes
to
creating
content
I
will
walk
them
through
the
content
bank
that
we
have
And
we
always
have
a
quiz
at
the
end
of
each
module
just
to
quality
check
on
the
creators
and
make
sure
that
they
have
completed
the
course
And
then
third
step
is
the
management
So
some
apps
they
hire
influencers
to
manage
UGC
creators
Some
other
people
they
will
hire
their
top
UGC
creators
bring
them
on
more
full
time
to
manage
the
rest
of
the
creators
Some
apps
they
will
manage
them
via
Discord
chat
You
can
have
bi
weekly
feedback
calls
monthly
feedback
calls
whatever
it
is
Eventually
you'll
have
to
figure
out
a
system
that
works
for
your
working
style
and
the
content
strategies
that
you
have
And
then
step
four
is
once
you're
big
enough
it's
time
for
you
to
systemize
and
optimize
even
more
For
example
you
can
start
a
referral
system
for
all
of
your
UGC
creators
You
can
have
dashboards
to
analyze
the
growth
and
analytics
So
there
are
a
lot
of
things
that
you
can
optimize
and
play
around
with
when
you're
at
that
point
I
think
all
in
all
it's
really
important
to
turn
virality
into
a
system
and
a
process
It
might
be
lucky
at
the
start
to
get
like
a
viral
video
but
to
maintain
going
viral
I
don't
really
believe
that
it's
luck
I
do
see
myself
as
a
very
like
lucky
person
but
I
think
you
can
always
maximize
the
surface
area
of
your
luck
What
I
love
the
most
about
this
kind
of
system
that
you
shared
is
like
the
education
component
of
it
There's
a
whole
training
element
and
by
kind
of
systemizing
it
into
here's
what
good
content
looks
like
here's
how
to
be
successful
You
had
a
lot
more
success
like
that
And
this
is
the
future
of
building
apps
It's
not
about
the
features
that
you
build
It's
not
about
using
AI
to
code
it
up
It's
about
distribution
Your
system
is
really
really
cool
And
I
think
people
watching
this
are
gonna
love
it
I
wanna
switch
topics
a
little
bit
and
take
a
look
at
your
apps
that
you
built
Would
you
be
able
to
give
me
a
demo
of
these
apps
that
make
over
100
000
a
month
Yeah
for
sure
So
when
it
comes
to
GlamUp
there's
the
welcoming
screen
and
the
onboarding
questions
afterwards
You
are
able
to
choose
which
scan
you
want
You
can
click
in
and
start
uploading
a
picture
of
yourself
yourself
or
you
can
take
a
selfie
After
that
if
you
become
a
paying
user
we
will
basically
scan
your
face
and
give
you
color
analysis
or
blow
up
guides
different
makeup
looks
on
your
face
and
product
recommendations
When
it
comes
to
Sprout
we
have
the
welcome
pages
the
onboarding
questions
and
then
you
will
see
different
job
postings
according
to
your
onboarding
questions
They're
all
tailored
to
you
If
you
try
swiping
right
we
will
just
automatically
apply
for
you
on
the
company
website
And
if
you
swipe
left
just
skip
that
job
title
And
you
can
do
tailored
resumes
all
that
stuff
too
Cool
And
on
a
similar
note
what
do
you
build
these
apps
in
and
what
do
you
use
to
manage
all
these
creators
and
do
tens
or
hundreds
of
millions
of
views
for
an
app
that's
doing
over
100
000
a
month
We
use
React
Native
for
app
building
Revenue
Cat
for
revenue
tracking
Superwall
for
paywall
You
can
use
PostHawk
for
data
analytics
SideShift
is
the
easiest
way
to
recruit
UGC
creators
We
use
Atio
for
CRM
systems
And
obviously
you
can
build
your
own
portals
out
depending
on
what
you
need
All
right
Well
thanks
for
sharing
that
Last
question
that
we
ask
all
founders
who
come
on
Starter
Story
If
you
could
go
back
in
time
stand
on
young
Nicole's
shoulders
before
you
built
anything
what
advice
would
you
have
for
anyone
watching
this
channel
that
wants
to
build
apps
doing
millions
like
you
There
are
a
lot
of
things
from
a
business
perspective
The
advice
I
would
give
myself
is
try
to
always
enjoy
the
journey
instead
of
the
results
There
are
always
bigger
numbers
to
chase
more
users
that
you
want
to
acquire
but
staying
present
with
who
you
are
and
just
simply
enjoying
being
a
builder
I
think
that's
something
that
a
lot
of
the
times
people
can
overlook
but
I
think
that's
the
best
part
Well
that's
great
advice
Thanks
Nicole
for
coming
on
the
channel
Congrats
on
all
your
success
Hopefully
have
you
back
on
the
channel
soon
to
talk
more
about
growth
but
thanks
for
coming
on
Thank
you
Pat
Have
a
good
one
All
right
Gus
producer
of
Starter
Story
What'd
you
think
of
this
one
My
first
thought
is
that
there's
like
levels
to
the
game
Like
she
has
this
like
really
built
out
system
and
I
can
imagine
a
beginner
watching
this
feeling
like
I'm
just
struggling
to
post
one
thing
and
she
has
like
hundreds
of
people
on
it
And
I
don't
mean
that
in
a
discouraging
way
It
just
it
reminds
me
like
there's
like
a
beginner
level
and
an
expert
and
she's
playing
on
expert
mode
Yeah
I
think
you
said
it
perfectly
A
lot
of
people
think
okay
well
I'll
post
one
video
on
TikTok
Let's
see
what
happens
No
this
is
a
whole
different
level
And
I
wanted
her
to
talk
about
that
because
that
is
the
level
that
you
need
to
be
at
to
be
doing
anything
serious
in
consumer
right
now
Like
AI
is
getting
easier
to
build
obviously
but
it's
also
getting
easier
to
create
content
whether
that's
scripting
production
whatever
If
you're
watching
this
right
now
you
need
to
get
to
a
higher
level
than
hey
let
me
create
one
piece
of
content
this
week
or
this
month
If
you
want
to
be
in
the
game
this
is
the
kind
of
mindset
you
have
to
have
Yeah
I
don't
know
where
I
heard
it
from
Probably
some
podcast
I
listened
to
but
it's
like
when
you
finally
see
people
playing
at
the
highest
level
I'm
having
an
introspective
moment
of
oh
I
thought
I
was
trying
but
I'm
not
really
trying
that
hard
And
then
I
think
it
just
I've
said
this
before
is
the
most
successful
people
it
seems
really
have
a
system
We've
talked
to
dozens
of
people
and
they
just
have
like
they've
really
broken
it
down
into
the
micro
steps
to
take
for
growth
or
building
or
whatever
the
case
may
be
It's
a
whole
system
behind
it
not
just
like
what's
on
my
mind
today
What
am
I
going
to
post
today
Yeah
I
know
that's
the
difference
between
just
wanting
to
create
content
for
fun
and
build
things
for
fun
which
there's
no
problem
with
that
And
there's
lots
of
people
that
are
successful
for
doing
that
But
then
there's
people
that
find
a
system
they
see
it
works
they
scale
it
up
to
100K
and
then
they
do
it
on
three
more
apps
And
in
my
opinion
that's
the
entrepreneur
that's
the
true
entrepreneur
is
when
something
works
you
keep
doing
it
until
it
doesn't
work
anymore
And
I
think
that
Nicole
is
a
great
example
of
that
So
if
you're
looking
for
a
system
that
works
we
put
together
something
special
where
you
will
see
all
different
ways
to
grow
a
mobile
app
in
2026
I'll
put
a
link
down
there
in
the
description
You
can
download
it
for
free
to
find
ways
to
grow
your
app
try
a
bunch
of
stuff
see
what
works
when
something
does
double
down
on
it
I
think
it's
worth
checking
out
All
right
We'll
see
you
guys
in
the
next
one
Peace
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