160 Standout New Years Email Subject Lines (That Actually Work!)

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Updated: April 14th, 2025

If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.

Did you know that 33% of email recipients open emails because of an engaging subject line?

That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.

We've put together a list of 160 standout new years email subject lines (that actually work!).

Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.

Creative Email Subject Line Ideas

Ring in the new year in a new city — HomeAway
New Year, New Markdowns
Get it by New Year’s Eve with ASAP shipping! — Modcloth
Midnight deadline for your tax-deductible donation
Crush your New Year’s resolutions.
Last chance for a calmer year
The best deals you’ll find until next year!
Get $20 off before the ball drops
New year new me blah blah. Sale is going quick!
New Year, New Brands
New Year’s Resolution Sale
Happy New Year! We’ve Got New Arrivals Just For You! — ewatches
End of Season Sale
Last Sale of the Year!
New Year, New Savings For You!
The best of 2018 (and a hint at what’s to come)
First day of the year, last day of free shipping
New Year’s Resolution: Stop Exercising
New Year, New Art
The New Year’s sale is on!
Find Your New Year’s Eve Party Look + Free Deluxe Samples — Lancôme
Year End Clearance
Celebrate The New Year In Style – Take Up To 75% Off Entire Store — Calvin Klein
Start Fresh: Be Bright and Come Clean in 2017 — The Line
Shop 30% off to ring in the new year with style
We’re Still Celebrating: New Year, New Deals! — eBags
3… 2… 1… Happy New Years! ?
New Year’s Resolution: Add More COLOR to Your Life
Toast to the New Year Sale Starts Now! Enjoy an Extra 20%
Welcome in the New Year – Up to 60% off
New year finds
Your New Year Just Got Happier — Ann Taylor
First day of the New Year. Last day of free shipping. — Blair
Happy New Year! A gift to get the year started…
Get your New Year’s resolutions off to a good start
Ready to Ring in the New Year?
3, 2, 1…New Year’s Eve outfit done. — Bebe
What’s Your New Year’s Resolution?
Countdown to New Year Savings - New Deals Every Hour!
And now for the New Year’s Eve kiss you crave …— Mary Kay
Welcome the New Year with a new dress
The New Year Event. 2 days only. GO! — Long Tall Sally
Celebrate the New Year with 40% Off, On Us!
New Year’s Eve party favors… delivered — Sugarfina
Get it for New Year’s Eve – Free Overnight Shipping!
Start the year off on the right bite — Seamless
New Year’s Resolution SAVINGS!
New year, new shoes - 30% off party shoes for NYE
Happy New Year Sale
End-of-Year Clearance
New Year’s Resolution: Better Organization
Cheers to A New Year
New Adventure, Year End Sale!
New Years Resolution: Save money with these deals!
Buy today to get it by New Year’s Eve!
No time to sleep but still time to shop in 2017 — Peter Alexander
New Year, New Bedding
Free what?
Rock in the New Year With 25% Off — Showtime
Save 20% Sitewide | Have A Glowing New Year
New Year’s Eve Flash Deals
Ring in the New Year Early: Up to 50% off
Welcome the New Year with bigger better offers!
Here’s to Another Trip Around the Sun — VonZipper
New Year’s Eve Plans? Extra 30% Off Party Shoes — Cole Haan
What Are You Wearing New Year’s Eve?
Get a Great BOGO Deal Before the New Year
End of Year Sale
Start the new year on the right foot with 40% savings
NEW YEAR SALE is ON! Shop up to 60% off, Free Shipping
Year End Clearance… and Free Shipping!
Happy New Year! What are your resolutions? ?
Year End Sale
Happy New Year + Save Up to 55% OFF! — Godiva
Ends tonight: up to 80% off this year’s top sellers in apparel
Year End Flash Sale
The biggest sale of the year
Last Chance This Year! Sale Ends Soon.
New year, new coupons 🏷
NEW suits to kick off the NEW year.
New year, new space
Step into the New Year in Style ?
Treat yourself with gifts you didn't get last year 🎁
Starting NOW: $2020 off!
New Year’s Eve Flash Sale! — Dunkin Donuts Shop
Cue the Fireworks! Shop our Preview Sale to Save — Home Decorators Collection
New Years Resolutions: Be on TIME
Count down. Play up — NARS
Make Great Plans for 2017 — Paper Source
19% Off to Ring in 2019!
Start the Countdown: 20% Off Until Midnight!
Ring in the New Year
Get it for New Year’s Eve – Free Overnight Shipping! — Alex Bittar
At midnight you can kiss this sale goodbye 💋
Year End Event
The year’s almost over — and so is this sale
Treat Yourself: Gifts You Didn’t Get
New Year, New You, New Travels! — eBags
New year, new resolutions, new style (+ extra 50% off sale!)
Cheers to a Beautiful New Year! — Estee Lauder
What’s in store for the New Year? — Elio Motors
3 more days to save on a stress-free resolution
Nothing says Happy New Year like new deals 🎉
Wait…you missed this?
Save 40% before the ball drops!
Only 3 days until New Year’s Eve… Ready the confetti! — Express
ONE MORE DAY to shop our holiday sale
Fresh New Looks for the New Year
Are you party ready? Shop essential pieces for New Year’s
Your New Year’s Resolution: Get Fit! The Gear You Need
The Countdown Begins… Save 20% Til Midnight! — Pine Cone Hill
New Year, New Arrivals
Invitation for you: Join our Secret Sale
Up to 70% OFF! End-Of-Year Closeout.
End the Year in Style!
Last Chance for New Year Essentials
Only 5 Days left for New Year!
New Years Healthy Resolution Sale
Happy New Year’s Eve from Jones New York — Jones New York
Countdown the few hours left to get 30% off!
New year, new {organized} you
Stock up for the New Year!
Celebrate the New Year
Get ready for the New year!
End-of-Year Clearance – ready, set, save!
Start the year off on the right bite
Start the New Year Right ★
? New Year’s Day Deal #3: 50% Off — Chico’s
Staying in tonight? Get 40% Off, On us!
New Year. New Gear. — The Clymb
Dress Up to Celebrate New Year
Before the Ball Drops! Year-End Savings Ends Soon
Can’t go wrong with this New Year’s resolution
Is your NYE outfit ready?
New Year, New look
New Year, New Closet
Keep your new year’s resolutions with 20% off
It’s New Year’s Eve! Celebrate with an extra 20% off sale prices — Land’s End
New Year, New Coupons, Big Clearance! — Shopko
Countdown to the New Year Sale
Have You Saved At Our HUGE Year-End Sale?
Toast the New Year.
New Year’s Sale
🥂 Cheers to the last sale of the year!
Big-Time New Year’s S(h)avings — Grooming Lounge
HAPPY NEW YEAR’S EVE! Check Out These Amazing Recipes! — Temp-tations
100s of New Arrivals for the New Year
? New Year. New Gear. Save 75% Off Sitewide Continues ?
New Year, New You
The SALE of the YEAR!
We have your New Year’s resolutions
20+ fuss-free ways to feed your guests on New Year’s Eve. — Food52
New Years Resolution: Get More Zzz ?
Got no New Year plans? We’ve got you covered! — Voyages SNCF
⏰Time is running out! Pay $49.99 before the new year
Arrive in time for NYE - Free Overnight Shipping!
New Year’s Eve 96 Hrs Sale 25% off!
New Year Sale is ending soon! 15% OFF

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

Spark interest and curiosity
A clear and urgent call to action
An offer/intriguing discount
Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples

Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:

4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"

Conclusion

If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 160 standout new years email subject lines (that actually work!).

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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