160 Standout New Years Email Subject Lines (That Actually Work!)

160 Standout New Years Email Subject Lines (That Actually Work!)

If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.

Did you know that 33% of email recipients open emails because of an engaging subject line?

That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.

We've put together a list of 160 standout new years email subject lines (that actually work!).

Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.

Creative Email Subject Line Ideas

  • Ring in the new year in a new city — HomeAway
  • New Year, New Markdowns
  • Get it by New Year’s Eve with ASAP shipping! — Modcloth
  • Midnight deadline for your tax-deductible donation
  • Crush your New Year’s resolutions.
  • Last chance for a calmer year
  • The best deals you’ll find until next year!
  • Get $20 off before the ball drops
  • New year new me blah blah. Sale is going quick!
  • New Year, New Brands
  • New Year’s Resolution Sale
  • Happy New Year! We’ve Got New Arrivals Just For You! — ewatches
  • End of Season Sale
  • Last Sale of the Year!
  • New Year, New Savings For You!
  • The best of 2018 (and a hint at what’s to come)
  • First day of the year, last day of free shipping
  • New Year’s Resolution: Stop Exercising
  • New Year, New Art
  • The New Year’s sale is on!
  • Find Your New Year’s Eve Party Look + Free Deluxe Samples — Lancôme
  • Year End Clearance
  • Celebrate The New Year In Style – Take Up To 75% Off Entire Store — Calvin Klein
  • Start Fresh: Be Bright and Come Clean in 2017 — The Line
  • Shop 30% off to ring in the new year with style
  • We’re Still Celebrating: New Year, New Deals! — eBags
  • 3… 2… 1… Happy New Years! ?
  • New Year’s Resolution: Add More COLOR to Your Life
  • Toast to the New Year Sale Starts Now! Enjoy an Extra 20%
  • Welcome in the New Year – Up to 60% off
  • New year finds
  • Your New Year Just Got Happier — Ann Taylor
  • First day of the New Year. Last day of free shipping. — Blair
  • Happy New Year! A gift to get the year started…
  • Get your New Year’s resolutions off to a good start
  • Ready to Ring in the New Year?
  • 3, 2, 1…New Year’s Eve outfit done. — Bebe
  • What’s Your New Year’s Resolution?
  • Countdown to New Year Savings - New Deals Every Hour!
  • And now for the New Year’s Eve kiss you crave …— Mary Kay
  • Welcome the New Year with a new dress
  • The New Year Event. 2 days only. GO! — Long Tall Sally
  • Celebrate the New Year with 40% Off, On Us!
  • New Year’s Eve party favors… delivered — Sugarfina
  • Get it for New Year’s Eve – Free Overnight Shipping!
  • Start the year off on the right bite — Seamless
  • New Year’s Resolution SAVINGS!
  • New year, new shoes - 30% off party shoes for NYE
  • Happy New Year Sale
  • End-of-Year Clearance
  • New Year’s Resolution: Better Organization
  • Cheers to A New Year
  • New Adventure, Year End Sale!
  • New Years Resolution: Save money with these deals!
  • Buy today to get it by New Year’s Eve!
  • No time to sleep but still time to shop in 2017 — Peter Alexander
  • New Year, New Bedding
  • Free what?
  • Rock in the New Year With 25% Off — Showtime
  • Save 20% Sitewide | Have A Glowing New Year
  • New Year’s Eve Flash Deals
  • Ring in the New Year Early: Up to 50% off
  • Welcome the New Year with bigger better offers!
  • Here’s to Another Trip Around the Sun — VonZipper
  • New Year’s Eve Plans? Extra 30% Off Party Shoes — Cole Haan
  • What Are You Wearing New Year’s Eve?
  • Get a Great BOGO Deal Before the New Year
  • End of Year Sale
  • Start the new year on the right foot with 40% savings
  • NEW YEAR SALE is ON! Shop up to 60% off, Free Shipping
  • Year End Clearance… and Free Shipping!
  • Happy New Year! What are your resolutions? ?
  • Year End Sale
  • Happy New Year + Save Up to 55% OFF! — Godiva
  • Ends tonight: up to 80% off this year’s top sellers in apparel
  • Year End Flash Sale
  • The biggest sale of the year
  • Last Chance This Year! Sale Ends Soon.
  • New year, new coupons 🏷
  • NEW suits to kick off the NEW year.
  • New year, new space
  • Step into the New Year in Style ?
  • Treat yourself with gifts you didn't get last year 🎁
  • Starting NOW: $2020 off!
  • New Year’s Eve Flash Sale! — Dunkin Donuts Shop
  • Cue the Fireworks! Shop our Preview Sale to Save — Home Decorators Collection
  • New Years Resolutions: Be on TIME
  • Count down. Play up — NARS
  • Make Great Plans for 2017 — Paper Source
  • 19% Off to Ring in 2019!
  • Start the Countdown: 20% Off Until Midnight!
  • Ring in the New Year
  • Get it for New Year’s Eve – Free Overnight Shipping! — Alex Bittar
  • At midnight you can kiss this sale goodbye 💋
  • Year End Event
  • The year’s almost over — and so is this sale
  • Treat Yourself: Gifts You Didn’t Get
  • New Year, New You, New Travels! — eBags
  • New year, new resolutions, new style (+ extra 50% off sale!)
  • Cheers to a Beautiful New Year! — Estee Lauder
  • What’s in store for the New Year? — Elio Motors
  • 3 more days to save on a stress-free resolution
  • Nothing says Happy New Year like new deals 🎉
  • Wait…you missed this?
  • Save 40% before the ball drops!
  • Only 3 days until New Year’s Eve… Ready the confetti! — Express
  • ONE MORE DAY to shop our holiday sale
  • Fresh New Looks for the New Year
  • Are you party ready? Shop essential pieces for New Year’s
  • Your New Year’s Resolution: Get Fit! The Gear You Need
  • The Countdown Begins… Save 20% Til Midnight! — Pine Cone Hill
  • New Year, New Arrivals
  • Invitation for you: Join our Secret Sale
  • Up to 70% OFF! End-Of-Year Closeout.
  • End the Year in Style!
  • Last Chance for New Year Essentials
  • Only 5 Days left for New Year!
  • New Years Healthy Resolution Sale
  • Happy New Year’s Eve from Jones New York — Jones New York
  • Countdown the few hours left to get 30% off!
  • New year, new {organized} you
  • Stock up for the New Year!
  • Celebrate the New Year
  • Get ready for the New year!
  • End-of-Year Clearance – ready, set, save!
  • Start the year off on the right bite
  • Start the New Year Right ★
  • ? New Year’s Day Deal #3: 50% Off — Chico’s
  • Staying in tonight? Get 40% Off, On us!
  • New Year. New Gear. — The Clymb
  • Dress Up to Celebrate New Year
  • Before the Ball Drops! Year-End Savings Ends Soon
  • Can’t go wrong with this New Year’s resolution
  • Is your NYE outfit ready?
  • New Year, New look
  • New Year, New Closet
  • Keep your new year’s resolutions with 20% off
  • It’s New Year’s Eve! Celebrate with an extra 20% off sale prices — Land’s End
  • New Year, New Coupons, Big Clearance! — Shopko
  • Countdown to the New Year Sale
  • Have You Saved At Our HUGE Year-End Sale?
  • Toast the New Year.
  • New Year’s Sale
  • 🥂 Cheers to the last sale of the year!
  • Big-Time New Year’s S(h)avings — Grooming Lounge
  • HAPPY NEW YEAR’S EVE! Check Out These Amazing Recipes! — Temp-tations
  • 100s of New Arrivals for the New Year
  • ? New Year. New Gear. Save 75% Off Sitewide Continues ?
  • New Year, New You
  • The SALE of the YEAR!
  • We have your New Year’s resolutions
  • 20+ fuss-free ways to feed your guests on New Year’s Eve. — Food52
  • New Years Resolution: Get More Zzz ?
  • Got no New Year plans? We’ve got you covered! — Voyages SNCF
  • ⏰Time is running out! Pay $49.99 before the new year
  • Arrive in time for NYE - Free Overnight Shipping!
  • New Year’s Eve 96 Hrs Sale 25% off!
  • New Year Sale is ending soon! 15% OFF

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

  • Spark interest and curiosity
  • A clear and urgent call to action
  • An offer/intriguing discount
  • Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
  • Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples


Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:


4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"


If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 160 standout new years email subject lines (that actually work!).

Pat Walls,  Founder of Starter Story

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