The Bear & The Rat: Cool Treats for Dogs

On Starting A Frozen Yogurt Dog Treats Business

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Meg Meyer

Founder, The Bear & The Rat: Cool Treats for Dogs

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Employees

The Bear & The Ra...

cooltreatsfordogs.com

from Boulder, Colorado, USA

started April 2010

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Hey, there! My name is Meg Meyer and I’m the Co-Founder of The Bear & The Rat: Cool Treats for Dogs. We make healthy & fun, cool treats for dogs! Our first line is a frozen yogurt dog treat of which we have three flavors. Instead of cookie dough or vanilla (flavors humans would like), we make flavors like Bacon & Peanut Butter!

My husband had the idea for our company when he was eight years old. His family would go for cones on Sunday. This was the 80’s when people treated their dogs more like animals and not as members of the family, but his family was different. Every week, his dog Babette would get a scoop of vanilla. His mom and brothers and sisters loved watching her eat the frozen treat and she loved it too, but she would never tolerate it well. His dad would always have to clean up the mess, but they continued to get it for her because well, it was fun (and very entertaining).

We tested our idea in 2010 by doing three farmer’s market booths at the Cherry Creek Farmer’s Market. It cost around $500 and I had to sell my bike because we didn’t have the money, but it was worth it because we realized that we weren’t crazy. We sold out every week we were there. And that’s when...

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