100 Amazing Media Pitch Email Subject Lines [2024]

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Updated: July 15th, 2022

100 Amazing Media Pitch Email Subject Lines [2024]

Subject lines—they can be your best friend or they can be your worst enemy. They put the first impression which sends a major signal to the receiver about whether they should continue reading or hit that delete button.

When you're emailing prospective clients, sometimes you want to give as much reason as possible for them to keep reading. According to research, 46.5% of journalists receive at least 11 pitches per day, while 28.64% receive over 26 pitches per day.. So it is important that you don't take email subject lines for granted.

Looking for some media pitch email subject lines to use in 2022? Here we provide you with 100 best media pitch email subject lines to save you time & effort.

Unique Media Pitch Email Subject Lines

Let's talk about your media strategy.
Watch out for the most anticipated start of the year by signing up with us
We have a problem. Do you have the solution?
Hi reporter, would you be interested in a media pitch on the benefits of [topic]
Hey {first_name}! Do you work in media/publishing
The media wants to hear from you.
Your favorite company is going to like this piece...
You're going to love this
Hey! Hope all is well! Just wanted to reach out and see if...
This is a warm hello from...
Hi I'm a reporter and I'm writing an article about..
I bet you know some of these people, right?
Media Alert: We're up for an award...can we get your help
We have a special treat for you…
We're pitching a story to the [Publisher Name] about your company!
Dear journalists, here is the text we sent you this past week...
We're writing to follow up on the video interview.
Hi, I'm writing for [publication]. We'd like to do
Do you want to go viral?
The influencer you've never heard of...
Hey, I'm sending you a product to review for a post on my...
I hope this email finds you well. Thanks for taking the time to read my...
Hey press, here's a story you might like.
Your company has never had its own TV show, but now it can.
Think you can get published in XYZ?

Catchy Media Pitch Email Subject Lines

We want to help you get your business in the media!
We want to thank the [Company Name] for naming our product one of the...
Hey! I just wanted to make sure you saw this real quick.
Hello! I'm a reporter from [Company Name].
Hey! I think you're looking for an on-camera news correspondent
Looking for a Newspaper Column?
You get it, we get it!
We've got a spot for you!
Did you find this info helpful?
I am pitching an idea for a viral video to a media company
Hi, Hope you are doing well... Here is a story pitch
We have a new feature we'd love to share with you
Pitch us your story idea…
How'd you like to appear on TV?
I'm writing about [name of project]. I'd love a chat about
Today we have something extra special and cool to share with you.
I'm reaching out to you as a member of the news media.
Here's my pitch for this feature—
Hello, What did you think of the article and video?
I have a proposition for you...
I hope you don't mind me writing to you directly.
Hi! I see you like to read blogs, so you might be interested
Want to see your case in the media?
We have a press opportunity that we think you'd love...
Headlines matter to journalists. Here's why

Clever Media Pitch Email Subject Lines

I have no idea how I ended up on a radio show about old people
Watch out - it may be contagious…
You've been Vined.
We need a funny ad that's entertaining, and also shows the product being
You'll never guess which character is dominating VR
Your headline makes me want to click because ...
I'll take a dozen!
Yaaaawn, that's what I get for doing media pitches late at
Are your website's users like you and me?
I Couldn't Think of a Title For this Email, So I Just
To all the journalists I met at CES who asked me about my computer—
Guess who just made a MAJOR acquisition?
A media/marketing/PR person's nightmare: 100% commission on
What could possibly go wrong?
Dear Media, Have you seen my ___?
Email me back before I tell everyone your home phone number and where you live
Everyone has opinions about everything. Here's a chance to tell us what you...
I'm not saying every product is a good idea. I'm just saying
It's been 4 years since our last pitch, we need ideas!
We're looking for reporters who love dogs as much as they love their job
LOL. This is why some bad emails work...
You're about to explain how this works...
I sent emails to 1000's of different people. This is what happens when...
Meet the new boss, same as the old boss!
Just thinking about this gives me chills.

Creative Media Pitch Email Subject Lines

Join me to discuss on how we can work together
Please confirm receipt of our email to [Name] from ABC media outlet
Can we chat?
Reach 50,000+ Dutch women aged 25-40 with our brand
Hollywood Reporter is looking for stories and reporters that can go the extra mile
Your favorite ABC news show is looking for audience participation.
Free press from the most respected media companies in the world
Want to get your product in front of 2 million+ users? We can...
Your email has been sent to the appropriate editor
You can't tweet this article
Dear publisher, I noticed your recent article about [topic]
The features below are now available to you through Custom Content.
This is a media pitch
Ready to have Lunch with a media buyer?
Pitching a media story
This pitch is on behalf of [name of company]
Pitch us your idea that fits our site and we'll meet you
Attached is a pitch about our new, upcoming documentary. Let us know
For Immediate Release
Please review our pitch for your publication.
Looking to gain media coverage for your company?
We'd like to pitch you on a project for [your] magazine about...
Media Pitch: I write food & drinks articles for health, fitness and lifestyle
Media Request - your attention pls to this email
Where is the future of news media heading?

Media Pitch Email Template Examples

Here are a couple of great examples of media pitch email templates you can use.

Heads Up For Typographical Errors

title=Typo in your article Hi ,

Respect your reporting a great deal, love the stories you put out. Crazy to think that there are more people using mobile vs. desktop now.

Saw that you have a few spelling mistakes in your recent article, wanted to follow up:

“The project, which was was announced” “The content will be uses for The New York Times”

Looking forward to your next stories. Which article are you working on next?

Thanks,

Your name

Contact details

Source

Infographic Viewing Invitation

title=Infographic for your (Topic) Post Hi ,

Just finished reading your [Topic] article. Thanks for the awesome post! Shared with our team over here at [Your Company Name].

Loved the way you said [Insert Article Summary].

We’ve actually written a few in-depth articles about [Topic] in the past, and our design team has put together a really neat infographic to go along with it!

Let me know if you want to take a look!

Thanks,

Source

Follow-up Media Pitch Email

title=I Might Have Something for You Hi ,

If you’re looking for a story for [next week, the weekend, to fill a gap in your editorial calendar], this [study, post, interview with X person] might work well.

What do you think?

Cheers, [Your name] Contact details

Source

Data Presentation Email

title=A Study To Remember Hey ,

I’ve been looking for a few folks who have covered the topic of technology adoption and found your awesome post on {website_name}.

Loved the way you said [Insert Article Summary].

To conduct the study, we’ve used [technology for retrieving and analyzing data].

Some of the main findings of the study include:

[Point 1]
[Point 2]
[Point 3]

You can take a look here:

example.com/technology-adoption

Could you share your feedback with us when you do?

Thanks,

Source

Handing Out Relevant Sources Email

title=You might want to check this Hi ,

My name is {Name} and I’m a {Role} at {Company Name}—{Something about the company}.

I was reading your article {Page URL} and found your points interesting.

This is the fact that [Insert article summary or interesting point].

We happen to have a resource that talks about {topic} and I’d really appreciate it if you could take a look.

You can find it at the following link:

{Relevant Resource}

If you find it useful, could you please link back to it through your website?

This will help any visitors interested in learning more about {topic} to be able to directly visit our website.

Let me know what you think!

Thanks,

Your name

Contact details

Source

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

Spark interest and curiosity
A clear and urgent call to action
An offer/intriguing discount
Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples

Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:

4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"

Conclusion

If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 100 amazing media pitch email subject lines [2024].

meet the author

Samantha Walls

I'm Sam Walls, COO of Starter Story - a platform and community for entrepreneurs and future founders to learn what it takes to build a great business. I joined the Starter Story team approximately 3 years ago, with the goal of providing our readers with the best, most valuable, and inspirational content on the internet.

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