24 Best Makeup Brand Web Designs To Inspire You [2024]

24 Best Makeup Brand Web Designs To Inspire You [2024]

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Updated: January 20th, 2022

Do you run a makeup brand and looking for well-designed websites to get you inspired?

Having a nicely designed website is one of the most important aspects of marketing your business.

We've put together a list with real-world examples of the best makeup brand websites across the world.

1. KBLCOSMETICS

KBL Cosmetics is a leader in Contract Manufacturing and Private Label, based in Azusa, California. They are experts in all categories of the beauty industry. KBL offers formulation, packaging, and quality assurance services for personal care/cosmetic items.

Audience: Natural Beauty & Skin Care Product Lovers
Web platform: Shopify
What they do well: Showcases Wellness & Beauty Blogs
Business rank: #2.57M

Check out their full website ➜

2. Sephora

Sephora Usa, Inc. is located in Troy, MI, United States and is part of the Cosmetics, Beauty Supply & Perfume Stores Industry.

Sephora operates over 2,700 stores in 35 countries around the world, with an inflating base of over 500 stores across the United States.

This brand has been acknowledged by Forbes as one of America’s Best Employers for three years straight, in 2018, 2019, and 2020.

Audience: Makeup & Skin Care Product Lovers
Web platform: Amazon CloudFront
What they do well: Beautiful Product Display
Business rank: #2.01K

Check out their full website ➜

3. Byrdie

Byrdie is a one-stop online platform for all your makeup, skincare, hair care products, fragrance, and other wellness products. Their skincare and hair care products are boosted with natural ingredients hence really good for you. . Katherine Power and Hillary Kerr co-founded Byrdie in 2013.

Audience: People Looking to Buy Natural Beauty & Skincare Products
Web platform: Fastly
What they do well: Features Beauty & Wellness Stories
Business rank: #7.71K

Check out their full website ➜

4. DECIEM

Deciem is a Toronto-based company founded in 2013 by a serial beauty entrepreneur named Brandon Truaxe.

DECIEM is an umbrella of amazing beauty brands like NIOD, Hylamide, and The Ordinary.

Over the past year, this skincare brand has managed to sell more than one product each second, opened its 35th store, and welcomed its 1000th employee.

Audience: Natural Beauty Products Lovers
Web platform: Salesforce Commerce Cloud
What they do well: Well-designed & Functional
Business rank: #12.1K

Check out their full website ➜

5. Morphe

Morphe Cosmetics, also known as Morphe Brushes, is a Los Angeles-based cosmetics and beauty manufacturer, founded in 2008. The company specializes in the digital retail direct-to-consumer distribution of beauty and personal care products using partnerships with social media influencers.

Morphe was born in 2008 among the artists and influencers in Los Angeles. Finally, a beauty brand was created for the creators.

Audience: Beauty Influencers & Makeup Lovers
Web platform: Shopify
What they do well: Amazing Product Display
Business rank: #27.4K

Check out their full website ➜

6. Tarte Cosmetics

Tarte Cosmetics is an American cosmetics company headquartered in New York City. It was founded by Maureen Kelly in 1999; her first product was a cheek stain that was used the following year for the cover of Self magazine. Also in 2000, Tarte Cosmetics debuted its first order at Henri Bendel.

Maureen Kelly is the Founder and CEO of Tarte Cosmetics, the incredibly popular cruelty-free, high-performance natural beauty brand you know and love.

Audience: Makeup & Skincare Product Lovers
Web platform: Salesforce Commerce Cloud
What they do well: Unlimited Brands, Audience Engaging Content, Attractive Offers
Business rank: #32.7K

Check out their full website ➜

7. Ajooni Care

Ajooni Care is the top cosmetics & beauty supply in Jacksonville where you can find a wide range of beauty and skincare products.

All Products are made with natural, and herbal ingredients to create a better you. No harsh chemicals! No side effects!

Audience: Makeup & Skincare Product Lovers
Web platform: *Amazon *
What they do well: Optimized for search, Multiple Products to Shop
Business rank: #36.3K

Check out their full website ➜

8. e.l.f. Cosmetics

e.l.f. Cosmetics is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. Items include makeup, bath, and skin-care products.

According to the company, its products are 100% "cruelty-free", and it supports PETA's no fur campaign.

Audience: Makeup & Skincare Product Lovers
Web platform: *Salesforce *
What they do well: Beautiful Product Display
Business rank: #39K

Check out their full website ➜

9. Jolse

JOLSE is a global beauty distributor that links beauty brands and customers directly. JOLSE’s professional team collaborates with brands to provide the best products at the best value possible to customers

JOLSE has launched Applications for both iOS and Android so our customers can reach JOLSE anytime and anywhere.

Audience: Makeup & Skincare Product Lovers, Beauty Influencers
Web platform: Cafe24
What they do well: Well-categorized & Beautiful Product Display
Business rank: #40.4K

Check out their full website ➜

10. Clinique

Clinique was founded in 1968 as a subsidiary of the Estee Lauder company. Evelyn Lauder, the daughter-in-law of Estee Lauder, created the brand and in the process developed the first fragrance-free and hypoallergenic beauty product line.

Today, Clinique is available globally and considered one of the foremost beauty brands in the industry. Clinique is a well-established brand of paraben and phthalates-free skincare products. All the products are hypoallergenic and 100% fragrance-free.

Audience: Makeup & Skincare Product Lovers
Web platform: *CenturyLink *
What they do well: Audience Engaging Content, Up-to-date, Variety of Products
Business rank: #40.8K

Check out their full website ➜

11. Beautylish

Beautylish offers exclusive beauty, skincare, haircare, and wellness products from a wide number of brands.

Beautylish was founded in February 2010 with the goal of improving the way women discover and learn about the beauty products they use every day. Beautylish's CEO & Chief Merchant is Nils Johnson and the co-founders are Vu Nguyen & Sameer Iyengar.

Audience: Makeup & Skincare Product Lovers
Web platform: *Amazon *
What they do well: Well-designed & Functional, Beautiful Product Display
Business rank: #42.2K

Check out their full website ➜

12. Fenty Beauty

Fenty Beauty is a cosmetics brand that was launched on September 8, 2017, by Rihanna. The brand is popular for its broad inclusivity across skin tones and gender, especially it's Pro Filt'R foundation.

Fenty Beauty as a brand won in the Services of Diversity category. The brand also won in the Beauty Game-Changer Of The Year category for its most recognizable product

Audience: Makeup Lovers Having Diverse Skin Tones
Web platform: Shopify
What they do well: Outstanding Product Display, Diverse cosmetics collection
Business rank: #43.3K

Check out their full website ➜

13. Wishtrend

Wishtrend is a company that sells, distributes, trades, and exports Korean cosmetics, currently targeting the Asian market at broad.

Wishcompany creates beauty brands and content, commerce. The beauty brands Dear, Klairs, By Wishtrend, and Jungle Botanics – all of which were launched after the Wishcompany's establishment in 2010.

Wishtrend’s media channels on YouTube, Facebook, and Instagram have over a total of 4.0 million subscribers, and 100 million video views.

Audience: Natural Skin Care Product Lovers
Web platform: Amazon CloudFront
What they do well: Well-designed & Functional
Business rank: #47K

Check out their full website ➜

14. KIKO Milano

Founded in 1997 in Italy, KIKO MILANO has revolutionized conventional cosmetic standards all over the world. With more than 770 stores in 15 nations and an online presence in around 35 countries, this brand offers a wide variety of top products, including make-up, skincare products, and beauty accessories.

KIKO MILANO was established and founded in 1997 by Percassi. Antonio Percassi (born 9 June 1953) is an Italian former footballer and entrepreneur.

Audience: Makeup Lovers
Web platform: *Sfera *
What they do well: Beautiful Product Display, Easy to navigate
Business rank: #50.2K

Check out their full website ➜

15. Sephora

Sephora is a renowned beauty retail company founded in France by Dominique Mandonnaud in 1970.

Sephora is not only the leading chain of cosmetics and perfume stores in France but also has a significant presence in the global market as well.

Owned by LVMH Moët Hennessy Louis Vuitton, the world's top luxury goods group, Sephora is highly considered a beauty trailblazer.

Audience: Makeup & Skincare Product Lovers
Web platform: Amazon CloudFront
What they do well: Easy to navigate & Functional
Business rank: #54.9K

Check out their full website ➜

16. Younique

Business rank: #58.2K

Check out their full website ➜

17. Making Cosmetics

Business rank: #63.9K

Check out their full website ➜

18. City Beauty

Business rank: #71K

Check out their full website ➜

19. Lane Crawford

Business rank: #71.3K

Check out their full website ➜

20. bareMinerals

Business rank: #72.7K

Check out their full website ➜

21. NARS Cosmetics

Business rank: #81K

Check out their full website ➜

22. Sigma Beauty

Business rank: #88.2K

Check out their full website ➜

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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