drimmle & do

On Starting A Made-To-Order Snack Mix And Selling 300 Jars In The First Month

drimmle & do
Founder, drimmle & do
2
Founders
2
Employees
drimmle & do
drimmle.com
from bethesda
started January 2021
2
Founders
2
Employees
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Hi. We’re Dana and Abby, better known as Drimmle & Do. We make made-to-order, bespoke snack mixes.

Our business started as a gift for friends, a kind of New Year’s Eve party in a jar. We wanted to make something for the friends we normally celebrate with, so we delivered a jar of snacks that encapsulated all the flavors you’d expect at a party - guacamole, wings, nacho cheese, chocolate - along with some surprising products we discovered from other countries. We delivered them with a bottle of bubbly, just to say, “hey we miss you.” And our friends, unanimously, were like, “you should sell these.” So we did.

We launched in January and sold 300 jars in our first month - and expanded our offering to create jars for Valentine’s Day and the Super Bowl. We sold out of both. That’s when we realized, this was something people actively wanted.

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