I Make $15K/Month From One Website
Starter Story
Mar 2, 2026
Maddox built a $15K/month gaming website. This video breaks down his exact strategy for driving massive traffic to a simple website.
Learn how the best apps grow → https://build.starterstory.com/build/playbook-organic-short-form?utm_source=youtube&utm_campaign=maddox
Follow Maddox: https://x.com/_maddox1337
Check out his new project: https://maddoxcloud.com/
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This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
Chapters:
0:00 - By the end of the video...
0:45 - Founder Background
1:10 - $15K/month gaming website (stats, revenue)
2:39 - Finding the idea
4:06 - How he built the website
5:10 - Growth strategy with TikTok
6:28 - Math behind a 5M view video
7:29 - Organic short-form playbook
8:33 - Selling the website
9:27 - Website playbook in 2026
10:35 - Tech stack and tools
12:12 - Power of staying consistent
13:01 - What's next?
13:26 - Pat and Gus reflections
15:45 - It's time to BUILD!
Chapters
Stack
Transcript
Chapters
Stack
No tools listed for this business.
There
was
two
years
where
I
just
sat
there
and
really
did
nothing
while
it
just
made
me
money
This
is
Maddox
a
college
student
who
built
a
simple
website
that
made
15
000
a
month
But
it
didn't
start
that
way
For
years
nobody
even
knew
about
it
until
one
day
something
changed
And
from
there
I
randomly
made
240
in
a
day
that
I
didn't
even
expect
He
took
his
site
from
hundreds
of
users
to
hundreds
of
thousands
of
users
And
then
a
few
months
later
he
sold
the
business
for
over
six
figures
I
asked
Maddox
to
come
onto
the
video
We'll
dive
into
the
business
that
he
built
the
TikTok
strategy
that
got
him
millions
of
views
and
how
he
sold
it
for
six
figures
while
still
in
college
All
right
let's
get
into
it
I'm
Pat
Walls
and
this
is
Starter
Story
All
right
Maddox
welcome
to
the
channel
It
is
great
to
have
you
on
Tell
me
about
who
you
are
what
you
built
and
what's
your
story
My
name
is
Maddox
Schmidlkofer
and
I
built
an
unbought
games
website
that
makes
15
000
per
month
I
launched
it
four
years
ago
but
in
the
last
four
months
we
went
from
5
000
to
150
000
daily
active
users
and
from
about
1
000
a
month
to
15
000
a
month
And
today
I'm
excited
to
share
more
about
how
I
virally
marketed
this
simple
website
Okay
150
000
users
with
a
gaming
website
I'm
super
curious
about
what
did
you
actually
build
What
kind
of
business
was
this
Would
you
be
able
to
pull
up
your
website
and
some
of
your
analytics
to
show
how
much
money
this
business
is
making
Just
to
quickly
mention
though
I
did
actually
sell
this
business
just
a
So
the
owner
did
change
how
the
site
looks
a
little
bit
but
it
basically
looks
the
exact
exact
same
as
it
did
This
website
is
duckmath
org
It's
an
unbought
games
website
The
biggest
thing
people
want
to
be
able
to
do
is
they
want
to
go
on
the
site
and
play
whatever
game
they're
looking
at
So
for
example
let's
go
Plants
vs
Zombies
You
get
on
the
site
you
click
a
game
and
then
you
can
play
the
game
It's
super
simple
So
I
funnel
people
in
from
all
my
social
media
platforms
and
I
get
people
to
spend
as
much
time
as
possible
on
the
site
because
that's
how
Google
pays
me
I
have
this
platform
called
Google
AdSense
where
basically
every
view
on
an
ad
that
someone
views
I
get
money
from
it
So
I
have
about
1
5
million
users
a
month
and
off
of
each
of
those
users
I
get
around
one
cent
First
I'll
show
you
the
good
stuff
which
is
the
money
So
here
is
AdSense
Here
is
the
all
time
dashboard
So
you
can
see
I'm
making
like
nothing
And
then
we
have
the
jump
when
I
started
really
trying
hard
at
marketing
Probably
a
normal
day
was
around
600
to
700
something
like
that
So
just
for
my
main
account
I've
gotten
4
6
million
views
I'd
iterate
every
single
video
So
the
day
before
I
would
post
I
would
check
how
it
did
I
would
check
the
engagement
rates
make
sure
that
that
video
was
good
Is
there
anything
I
could
do
better
If
there
was
I'd
always
try
to
change
something
because
I'm
always
trying
to
make
my
videos
videos
better
All
right
Well
thanks
for
showing
me
all
that
and
congratulations
on
selling
your
business
I
mean
that's
amazing
you
did
this
basically
from
your
dorm
room
That's
insane
And
that's
part
of
the
reason
I
wanted
to
bring
you
on
You're
doing
this
already
while
you're
in
college
but
I
am
curious
what
your
background
is
How
do
you
even
get
into
this
How
do
you
get
to
this
point
where
you
build
and
sell
this
business
I
was
scrolling
through
TikTok
one
day
and
I
saw
a
kid
younger
than
me
saying
that
he
made
an
unblocked
game
site
and
he
was
just
telling
everyone
to
go
use
it
And
I
was
just
like
how
is
this
kid
younger
than
me
making
something
look
super
easy
I
was
just
like
I
can
do
that
It
was
relatively
easy
It
took
me
about
a
week
week
or
two
and
it
was
really
crappy
at
the
start
And
obviously
I
saw
this
kid
marketing
on
TikTok
She
was
like
all
right
I
got
to
do
the
same
So
I
started
marketing
it
daily
on
TikTok
five
days
a
week
Some
days
I
only
post
one
time
and
it
never
turned
out
too
much
Fast
forward
like
two
years
and
I
had
made
240
in
a
day
passively
from
Duck
Math
That
day
just
happened
to
be
the
best
day
That
was
purely
just
luck
And
I
was
just
like
Duck
Math
is
sitting
here
and
it's
been
getting
all
this
money
I've
been
doing
nothing
to
it
So
why
not
start
actually
marketing
it
So
I
looked
at
what
my
competitors
are
doing
try
to
make
the
best
videos
possible
and
pulled
a
crazy
marketing
stunt
which
was
just
pure
volume
of
videos
I
love
that
because
it's
this
concept
of
like
follow
the
money
And
I
see
a
lot
of
people
kind
of
fall
for
this
trap
Sometimes
they
have
something
that's
like
making
money
It's
sort
of
passive
And
then
they
go
okay
this
is
too
silly
This
can't
be
an
actual
business
This
isn't
something
that
I
can
sell
for
six
figures
I'm
going
to
go
start
these
B2B
things
because
it
seems
more
serious
But
once
you
went
all
in
on
this
and
you
just
tried
a
little
harder
on
it
that's
when
it
started
to
really
really
working
I
want
to
jump
back
a
little
bit
and
just
learn
about
how
you
built
this
the
design
the
tools
the
stack
coding
languages
How
did
you
actually
build
this
site
It
was
definitely
an
incremental
project
The
first
site
was
actually
on
Google
sites
which
is
just
this
drag
and
drop
And
I
would
just
embed
the
games
from
online
or
wherever
they
were
frame
it
in
the
thing
It
looked
terrible
but
it
did
work
After
I
got
a
few
thousand
people
I
also
had
done
my
internship
where
I
had
learned
to
react
And
I
was
just
like
hey
React
is
pretty
cool
I'm
going
to
switch
my
entire
site
to
React
So
this
was
around
the
time
when
AI
first
started
to
come
out
And
especially
when
vibe
coding
got
big
I
really
never
touched
the
coding
part
anymore
It
made
it
a
lot
easier
to
just
focus
on
the
marketing
part
For
the
design
I
have
never
been
a
good
designer
I
just
kind
of
copied
what
people
were
doing
So
the
design
is
super
simple
Later
in
time
I
got
into
A
B
testing
to
make
sure
people
stayed
the
most
amount
of
time
on
the
site
but
also
making
sure
that
they
clicked
as
many
pages
as
possible
Because
another
thing
about
ads
is
the
more
pages
that
they
look
at
the
more
ads
that
they
see
and
the
more
money
that
I
make
Thank
you
for
sharing
how
you
built
it
Super
cool
Cool
to
see
you
kind
of
come
from
a
little
bit
of
a
developer
background
but
also
using
a
lot
lot
of
AI
tools
to
simplify
and
keep
the
team
lean
What
I
want
to
talk
more
about
is
growth
though
You
showed
me
earlier
that
graph
of
AdSense
revenue
over
time
and
it
was
pretty
low
And
then
all
of
a
sudden
it
spiked
really
high
for
a
short
amount
of
time
and
then
you
sold
it
I
want
to
hear
how
you
did
that
The
main
thing
was
just
volume
for
me
I
made
three
TikTok
accounts
I
was
posting
three
times
a
day
five
days
a
week
and
that
was
cross
posted
to
Instagram
Reels
YouTube
Shorts
and
Snapchat
Most
people
don't
look
at
Snapchat
but
we
consistently
hit
20
000
views
and
above
from
Snapchat
so
I
definitely
would
not
sleep
on
Snapchat
I
would
look
over
the
videos
and
be
like
all
right
we
just
posted
these
yesterday
How
did
they
do
What's
the
engagement
like
How
can
I
make
them
better
Instantly
after
that
I
would
go
and
make
three
new
videos
and
I
would
learn
every
single
time
and
I
would
always
try
and
get
better
The
type
videos
I
was
posting
were
relatively
simple
just
kind
of
like
little
dopamine
hits
And
so
I
think
a
really
important
thing
is
that
I
researched
and
initially
copied
the
best
of
my
competitors
videos
from
TikTok
and
just
worked
two
times
harder
than
they
did
I
would
see
that
they
would
post
once
a
day
day
maybe
once
a
week
so
I
made
sure
I
get
more
volume
and
I
do
the
same
quality
One
of
the
big
things
I
did
was
get
someone
else
who
I
mentored
to
actually
do
the
videos
so
I
could
save
more
time
doing
other
things
while
the
person
I
mentored
actually
could
pump
out
really
quality
videos
following
my
format
Okay
this
is
super
cool
I
think
a
lot
of
people
watching
this
might
be
wondering
wondering
what
is
a
successful
piece
of
content
that
grows
his
business
looks
like
Would
you
be
able
to
pull
up
one
of
your
highest
performing
videos
that
got
like
millions
of
views
and
show
me
like
why
it
worked
and
like
what
kind
of
impact
it
had
on
your
business
So
here's
most
popular
video
on
the
Duck
Math
main
account
It
got
2
1
million
views
on
TikTok
This
is
not
the
normal
type
of
content
that
you
would
think
gets
a
business
money
This
video
took
me
about
30
minutes
to
make
Honestly
pretty
crappy
content
I'm
just
filming
things
with
my
phone
The
quality
isn't
great
I'm
just
filming
my
laptop
me
playing
something
It's
basically
just
a
really
nice
visual
hook
After
the
hook
I
showed
them
hey
go
to
this
exact
link
So
here
is
it
on
Instagram
3
2
million
views
So
actually
more
than
TikTok
Same
exact
video
I
just
had
an
automation
platform
literally
upload
this
for
me
so
I
didn't
have
to
do
any
more
work
5
million
views
in
total
which
is
crazy
So
I
found
a
working
format
and
I
kept
pumping
it
out
So
this
might
have
been
series
and
I
just
kept
trying
different
hooks
So
while
I
don't
have
the
exact
number
my
guess
would
be
I
got
a
thousand
dollars
from
the
single
video
Maddox's
story
is
not
about
building
guys
It
is
all
about
growth
He
went
from
a
few
hundred
users
to
thousands
in
just
a
couple
of
weeks
But
here's
the
thing
Maddox
didn't
get
lucky
He
had
a
system
for
finding
viral
formats
coming
up
with
hooks
and
creating
content
that
got
a
ton
of
attention
on
his
website
And
this
is
exactly
what
we
break
down
in
the
short
form
playbook
This
is
a
free
resource
that
you
can
download
right
now
packed
with
real
founder
case
studies
and
the
actual
strategies
that
are
working
right
now
on
TikTok
Instagram
and
YouTube
shorts
All
of
these
strategies
and
playbooks
are
backed
by
real
data
from
founders
just
like
Maddox
and
who
we
talked
to
on
this
channel
that
are
actually
doing
this
and
seeing
real
results
in
building
real
businesses
So
if
you're
ready
to
crack
distribution
marketing
and
short
form
content
to
grow
your
business
just
head
to
the
first
link
in
the
playbook
for
free
right
now
All
right
let's
get
back
to
the
video
Okay
cool
Organic
short
form
That
seems
to
be
something
that's
working
for
a
lot
of
people
I
know
people
that
watch
this
channel
have
seen
that
coming
up
over
and
over
again
I
want
to
switch
topics
a
little
bit
to
the
sale
I
know
you
sold
this
business
Walk
me
through
how
that
sale
happened
why
you
decided
to
sell
and
what
you're
working
on
now
So
I
had
seen
about
a
year
year
before
I
decided
to
sell
that
a
bigger
company
had
bought
a
smaller
game
site
exactly
like
mine
So
I
contacted
them
and
I
told
them
all
my
stats
and
then
I
got
low
ball
at
100
000
So
I
came
back
with
a
counter
offer
We
both
agreed
And
then
we
used
escrow
as
a
middleman
to
transfer
the
money
So
I
think
for
selling
I
slightly
regret
it
now
because
I
don't
have
anything
currently
working
that
how
I'd
like
it
to
be
But
in
reality
if
I
really
thought
about
it
for
like
10
minutes
I'd
be
like
yeah
selling
was
still
the
correct
move
Okay
what
I
also
love
about
this
is
it
has
this
kind
of
amazing
three
part
component
which
is
you
built
the
app
built
something
that
anybody
could
really
build
You
finally
figured
it
out
and
cracked
marketing
and
found
a
way
to
truly
get
this
in
front
of
millions
of
people
And
then
you
sold
it
So
if
you're
starting
over
in
2026
which
kind
of
sounds
like
you
are
you're
starting
another
company
How
are
you
going
to
approach
things
so
that
you
can
grow
even
faster
this
time
and
maybe
not
make
some
of
the
mistakes
that
you
made
before
What's
your
playbook
for
2026
Pretty
simple
Pick
a
niche
that
you
know
how
to
market
in
If
I
knew
how
to
market
to
college
students
I'd
maybe
make
an
AI
college
studying
tool
If
I
knew
how
to
market
to
games
in
general
I
might
do
a
game
server
hosting
platform
So
pick
a
niche
that
you
know
to
market
in
and
then
build
a
super
quick
MVP
in
like
two
to
three
days
with
the
help
of
AI
or
however
you're
going
to
build
it
quickly
And
then
you
might
want
to
do
these
things
kind
of
in
the
same
time
but
you're
going
to
research
10
to
20
of
your
competitors
best
videos
that
perform
the
best
that
got
the
best
conversions
Find
what's
all
similar
about
them
What
was
the
hook
like
What
was
the
call
to
action
like
Understand
why
went
viral
and
basically
write
down
how
you
can
copy
them
or
basically
use
their
format
to
get
the
same
outcome
that
they
did
And
then
you're
just
going
to
start
posting
daily
on
TikTok
Make
sure
to
make
mistakes
but
always
keep
getting
better
You
know
your
first
video
isn't
going
to
be
great
but
your
100
sure
as
hell
will
be
See
if
people
like
it
Iterate
And
if
it
starts
to
get
big
you
see
something
changing
Maybe
your
life's
changing
Maybe
you
want
to
go
out
and
on
this
just
go
all
in
Most
likely
it
will
become
big
Well
I'm
excited
to
see
what
you
build
in
2026
and
what
you
build
next
Another
question
I
have
for
you
is
around
tech
stack
and
how
you
build
Obviously
you
started
this
a
couple
of
years
ago
All
the
tools
were
changing
I
know
you're
probably
using
a
lot
of
AI
to
code
stuff
now
What
stack
are
using
and
what
tools
are
really
working
for
you
What's
been
really
great
for
me
is
CloudFlare
They
do
all
of
my
site
hosting
I
have
all
of
my
domains
on
CloudFlare
And
I
also
have
a
database
where
I
can
store
static
data
CloudFlare
is
completely
free
other
than
the
domains
but
those
are
like
200
amounts
and
then
I
have
super
base
for
the
backend
and
for
off
And
that
lets
me
do
authentication
leaderboards
coins
basically
saving
all
user
data
And
that's
20
And
then
for
analytics
I
used
to
have
Google
analytics
but
I
switched
to
post
hoc
and
I
got
into
their
startup
program
where
they
gave
me
50
000
in
credits
for
free
which
helped
me
AB
test
which
was
super
important
If
you
have
so
many
users
coming
in
you
have
so
much
data
and
you
always
need
to
keep
getting
better
So
that's
what
the
AB
test
allowed
for
us
to
do
And
then
Google
AdSense
they
pay
me
and
just
auto
put
ads
on
the
site
I
really
don't
have
to
do
any
work
for
them
I
don't
have
to
do
any
code
I
just
put
in
a
little
snippet
of
code
and
they
just
do
the
rest
They're
really
nice
because
unlike
most
ad
platforms
I
don't
have
to
talk
to
anyone
I
just
add
my
site
and
they
put
ads
on
it
which
is
super
nice
Then
I
have
this
platform
called
repurpose
io
It
takes
my
TikTok
videos
that
I
post
and
then
cross
post
them
to
all
the
other
platforms
I
was
cross
posting
on
which
was
again
YouTube
videos
Instagram
videos
Snapchat
videos
which
made
it
super
easy
I
don't
don't
think
up
to
7
000
members
now
we
use
it
for
community
to
hype
up
new
features
stuff
like
that
And
then
I
was
also
paying
my
girlfriend
to
post
like
maybe
five
videos
for
200
a
week
or
one
video
for
200
a
week
something
like
that
So
she
was
also
very
helpful
Okay
So
last
question
that
we
ask
all
founders
who
come
onto
the
channel
is
if
you
could
go
back
in
time
before
TikTok
took
off
before
you
decided
to
go
all
in
on
your
site
and
skip
the
B2B
tools
what
would
be
your
advice
to
young
Maddox
And
really
what
would
be
your
advice
to
anyone
who's
watching
this
right
now
has
made
it
to
this
point
in
the
video
What's
your
advice
I
definitely
learned
a
ton
but
the
biggest
thing
was
staying
consistent
This
would
have
never
came
to
be
for
me
if
I'd
stopped
any
of
those
four
years
that
I
had
the
site
posting
it
daily
on
TikTok
I
never
forgot
about
it
I'd
make
site
changes
but
the
biggest
thing
was
I
just
stayed
consistent
with
it
I
never
forgot
about
it
And
I
kept
incrementally
working
on
it
I
kept
posting
TikToks
And
from
there
I
randomly
made
240
in
a
day
that
I
didn't
even
expect
just
because
I
kept
staying
consistent
with
it
So
if
all
else
fails
just
stay
consistent
with
your
project
but
make
sure
you
know
when
to
drop
it
All
right
Well
thanks
for
sharing
that
That's
a
great
advice
I'm
curious
One
last
question
is
I
know
you
sold
your
business
What's
next
I
thought
I
wanted
to
go
out
of
the
gaming
niche
but
I
find
myself
back
in
here
making
a
cloud
gaming
platform
called
maddoxcloud
com
It's
cloud
gaming
but
for
phone
games
instead
So
you
can
hop
on
there
and
play
like
whatever
suits
your
needs
Well
good
luck
with
it
Thank
you
for
coming
on
and
sharing
all
this
being
transparent
sharing
how
much
you
sold
for
and
everything
Super
helpful
for
a
lot
of
people
watching
So
thanks
for
coming
on
and
hope
to
have
you
back
soon
Yeah
thank
you
Pat
Cool
So
what
did
you
think
So
I
think
it's
super
cool
what
he
built
I
think
of
it
like
it's
just
his
hobby
and
he
built
sort
of
a
website
around
something
he's
just
really
curious
about
And
I
like
what
you
were
asking
about
like
for
the
people
who
say
is
this
a
real
business
or
a
serious
thing
It's
almost
like
of
course
it
is
serious
Serious
business
doesn't
mean
it
has
to
be
like
a
serious
serious
topic
It's
really
cool
to
see
a
kid
who's
like
I
just
like
doing
this
stuff
I
just
kind
of
started
started
sharing
about
it
online
It
was
probably
not
that
hard
for
him
to
share
just
because
he
was
like
really
interested
in
all
this
stuff
I
like
that
he
built
a
business
around
just
like
his
interest
And
that
can
also
be
a
serious
business
Yeah
One
way
that
I
think
is
something
that
I
went
through
as
well
And
I
think
a
lot
of
people
watching
this
it's
a
really
important
thing
especially
as
you
get
a
few
years
into
building
stuff
and
trying
to
find
something
that
actually
works
There's
two
different
types
of
businesses
when
you're
starting
out
There's
the
ego
business
and
then
there's
the
business
you're
actually
meant
to
build
The
ego
business
is
what
people
will
congratulate
you
for
because
it
is
a
real
business
quote
unquote
or
it's
like
you
watch
a
lot
of
YouTube
videos
you
hear
about
sass
you
hear
about
these
B2B
He
had
mentioned
that
he
had
tried
the
B2B
thing
because
that
was
the
ego
business
the
business
I
was
supposed
to
build
what
real
entrepreneurs
build
But
really
the
real
business
that
you
kind
of
mentioned
a
little
bit
is
like
it's
not
serious
but
it
makes
money
And
if
it's
making
money
that's
the
direction
that
you
should
be
going
in
as
an
entrepreneur
Sometimes
it's
not
in
the
most
mature
of
industries
whether
it's
gaming
or
whatever
websites
and
games
Those
are
some
of
the
biggest
businesses
in
the
world
actually
So
as
an
entrepreneur
I
think
you
have
to
make
a
decision
decision
of
am
I
building
for
customers
or
am
I
building
for
what
other
people
who
are
not
my
customers
will
think
about
me
and
how
serious
it
is
It's
more
of
a
deep
nuance
topic
but
it's
secretly
very
important
thing
that
I
think
I
personally
had
to
go
through
as
well
because
started
some
other
B2B
businesses
while
starting
this
business
Starter
Story
But
this
was
the
real
business
I
was
meant
to
build
And
then
yeah
I
think
the
other
thing
I'm
thinking
about
is
just
how
crazy
it
is
that
TikTok
in
short
form
just
works
man
How
many
people
have
we
talked
to
that
basically
say
I
just
started
sharing
on
TikTok
and
boom
it
blew
up
That
still
blows
my
mind
At
Starter
Story
as
you
guys
watch
this
channel
we
like
to
find
people
that
just
blew
up
in
the
last
year
because
we
want
to
find
the
fresh
stuff
that's
actually
working
We
that
there's
some
sort
of
tactic
or
marketing
channel
that
shot
it
up
like
crazy
and
that
usually
ends
up
being
the
case
So
if
you
are
still
watching
this
at
this
point
and
you
realize
that
it
is
the
time
to
build
it
is
2026
as
he
shared
in
the
video
using
AI
tools
you
can
put
something
together
in
three
days
You
should
definitely
check
out
Starter
Story
Build
It
is
our
platform
where
in
just
a
couple
of
weeks
you'll
come
up
with
an
idea
you'll
build
it
with
AI
tools
and
you
launch
it
and
get
it
in
the
hands
of
actual
real
users
If
you're
ready
to
build
if
you
got
an
idea
or
if
you
want
to
just
help
finding
an
idea
and
building
something
alongside
lots
of
other
people
within
Starter
Story
Build
check
the
link
in
the
description
You
can
sign
up
You
can
get
started
right
now
Thank
you
guys
for
watching
this
episode
We'll
see
in
the
next
one
Peace
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