If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.
Did you know that 33% of email recipients open emails because of an engaging subject line?
That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.
We've put together a list of 80+ best linkedin inmail email subject lines .
Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.
Creative Email Subject Line Ideas
- There's a smarter way to sell real estate...
- Steli, question about your book
- Could you use one of these?
- Getting started with [product/service]
- Ding! You don't want to miss this notification
- disengaged subscribers?
- X benefits we can bring to your platform
- Improve your services with this tool
- X ways our software can improve your life
- social media still working for you?
- [your company] x [prospect's company]
- X ideas for your next blog post
- Free [day of the week] at 1:45?
- The best thing you'll download today
- Steli, open to this?
- Interested in [related topic]?
- We'll help you ditch external hard drives
- Regarding your [related department] needs
- Here's that information you requested
- New [department] strategy for [company name]
- Want to get more clicks on your Facebook ads?
- Need help with financial planning?
- International payroll legislation quagmire? This could help
- Investment opportunity too good to pass up
- Low CRM adoption?
- Check out our claims & we'll help you with yours
- Marketing attribution mess?
- Are your employees' heads in the clouds? We can help.
- A must-have update for [their company]
- WFH team management :/
- Steli, crazy idea?
- [mutual acquaintance] suggested we reach out!
- The "find good freelancers" struggle is real (unless you do this)
- First steps to improving your [issue you're helping with]
- You know you're running a startup when...
- Bring in the foodies with [your company]
- Looking to improve your software sales?
- ‘[Company] is really impressed with your career so far!’
- 3 ways to make your next commercial a hit
- X ways we can help you with [issue they might have]
- Sell more properties with help from [your company]
- We can "smarten up" your home!
- It's been great doing business with you!
- teli, you in?
- Let's turn your ideas into reality
- We have a delicious deal for you
- Get better app reviews with this one awesome tool
- Your site needs this
- Want to be #1 on the app store? Let us help!
- The next steps
- We can help you build the app of your dreams!
- Let us do the groundwork for you!
- declining email open rates
- Looking to outsource [service you can provide]?
- Grab a bite of this!
- X steps to achieve [goal they might have]
- Steli, your thoughts?
- Hi, we're [company name]. Nice to meet you!
- Thank you for our [date] meeting
- Jam-packed schedule? Let us help you out.
- Large companies need [your service/product] too!
- All content creators need this tool
- Risk Management: preparation is not having to gamble
- Have you thought about [topic/product/service]?
- Small Business
- We'd love to help you grow your business!
- It's been a pleasure!
- Could this go viral?
- This deal deserves a billboard
- We'd love your feedback
- Last chance to snag this deal!
- ‘I loved your thoughts on [article, blog post, LinkedIn post]’
- Would love to work with you again.
- Time to chat?
- Could your startup use some help with [common issue]?
- ‘[Shared connection] recommended that we get in touch!’
- We can help!
- your email list becoming less engaged too?
- From one small business to another...
- Steli, you dig this?
GUIDE: How To Write A Great Subject Line
As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.
While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.
If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.
Let's go over the proven tips on how to craft a subject line that boosts engagement:
What makes a great subject line?
First, let's discuss the fundamentals of creating a great subject line:
- Spark interest and curiosity
- A clear and urgent call to action
- An offer/intriguing discount
- Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
- Relevance - make sure your subject line covers the current trends and topics within your industry
5 Tips To Crafting a Great Subject Line
Now, let's dive into the specifics of how to create a great subject line for your next campaign:
1. Use a familiar sender name
Although this may seem obvious, it's a piece many marketers miss the ball on.
Your readers want to feel like your email is coming from a human and not a corporation or automated system.
One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.
Here's a great example of this from Marketing Examples
Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.
2. Keep your subject short and to the point
If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.
The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.
3. Add personal touches to your subject line
If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.
It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.
Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:
4. Avoid making any false promises
Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.
In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.
5. Give them a sneak peek of what's inside
Telling your subscriber what is inside helps with open and clicks.
For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:
"Your FREE marketing e-book awaits!"
If you want your email campaign to perform well, it all starts with your subject line.
Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.
We hope you enjoyed our guide + list of 80+ best linkedin inmail email subject lines .
Hey! 👋I'm Pat Walls, the founder of Starter Story.
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