1,000+ Unique Lawyer Training Company Names

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Updated: June 10th, 2025

So, you've come up with the perfect lawyer training company idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your lawyer training company stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best lawyer training company ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your lawyer training company.

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Ideas

Catchy lawyer training company name ideas

Right Hands
Wise Attorney
Creative Counsel
British Barristers
Bright Barristers
The Big Barrister
Crowded Courtroom
The Collective Jury
Lawbook
Translucent Truth
Lawfully Yours
White Hands
Justice
Blue Barrister
Ambassador
The Principal
Dictator
AmbiAdvocates
The Power
Slash Solicitors
Elevated Advocate
Barrier
The Able Lawyers
The Patch
The Dock
Lawful Lair
The Legal
Webster
Timeless
The Achievers
The Skilled Adviser
The Courtroom
Trained Lawyers Co.
Collective Attorney
True Winners
The Fair Shake
El Abogados
My Juristas
Open Objective
Virtual Verdict
Officials
The Poise Seeker
Safe Severity
Two Advocates
Twin Republic
One Barrister
Trained Team Co.
With You
The Counsel Class
The Legit Prosecutor
Skilled Omnipotent
Trained Solicitors
The Justice Gateway
Small Court
The Grace
Law Mentor
Judgmental
Lawfully
The Dull Law
Perfect Proctors
One Law, One Voice
The Talk
The Attorney Tunnel
Local Legislation
Casual Courtroom
Empowered
Revised
Illuminated
The Rubric
The Prospect
Practical
The Nobel Men
Three Wise Men
The Order
The Biding Law
Modest Tutorship Group
Attorney Pro
Tutelage Co
Delicious Tuition
Skilled Attorney Trading Co
French Barrister
The Architectural
Retired Prosecutor Pro
Good Apply Spot
AbleLawyer
Ambitious Solicitors Co
Formal Tutorship
Capable Barrister
Sound Prosecutor Collective
Education Spot
Past Practitioners
Counsel Trading Co
French Barrister Spot
Attorney Place
The Constitutional
ExpensesTuition
Goner Lawyer
Time Training
Brilliant Barrister
Year
BrilliantLawyer
Great Attorney Trading Co
Educated
Advocate Co
SuccessfulLawyer
The Time
Non Advocate Trading Co
The Italian Counsel
The Spiritual
The Non Counsels
The Prominent
Capable Litigator Co
The Able
Solicitor Spot
Busy Advocate Co
Irish Attorney
The Profound Prosecutor
The Experienced Litigator

Creative lawyer training company name ideas

Respectable Counsel
Trained Prosecutor Collective
CleverLawyer
Related School
The Senior Prosecutor
Academic Academic Co
Busy Prosecutor
FemaleLawyer
Education Pro
Practise Co
Scientific Practice Session
Workout Collective
Blackness Practice
The Costs
Talker Lawyer
Best Attorneys
Ambitious Solicitors Co
Young Counsel Collective
Time Textbooks
Education Place
Baller Lawyer
Past
Great Advocate Co
Professional Practice Session
Prominent Solicitor Pro
The Top Counsel
Learned Attorney Group
Educated Prosecutor
Learned Lawcourt
Prosecutor Spot
Legal Exercise Spot
The Italian Counsel
Accomplished Solicitors Place
The Ambitious
Ancient
Learned Attorneys Co
OfstateTuition
Clever Advocate
Respected Attorneys Co
Civil Attorneys Trading Co
Greatest Solicitors Spot
Time Attorneys Group
Attractive Practice
The Italian Litigator
Qualified
Honest Solicitor Trading Co
Corporate Barrister
Litigator Co
Noted
Celebrated
ResidentTuition
The Wealthy
Learned Lawman
Prominent
RomanLawyer
The Experienced Litigator
Private Practicum
HighTuition
The High Enrollment
Senior
Prominent Advocate
The Smart Attorneys
Learned Solicitors Trading Co
Top Legal Trading Co
Famous Solicitor
The Italian Advocate
Psychiatric Practise
The Promising Counsel
The Young Advocate
Trotter Lawyer
Expenses Trading Co
Palmer Lawyer
Psychiatric Profession
Town Legal Group
The Astute Barrister
VocalTuition
The Face
The Top Barrister
The Able
Good Apply Spot
Crawler Lawyer
Workout Group
Prosecutor Place
Workout Place
Experienced Litigator
Town
Young Solicitors Co
Outstanding Solicitors
NonLawyer
Capable Litigator Co
Drill Collective
Advocate Group
The Top
Conventional Pattern Collective
Television Tuition
Professional Procedures
Psychiatric Practicum
The Busy
The Cost Academic
The Competent
Former Attorney Trading Co
Counsels Co
Famous
The Sound
NotedLawyer
Capable Prosecutor Pro
Arisen Tuition
Prosperous Litigator Trading Co
Accomplished Solicitor Group
Effective Workout
ConstitutionalLawyer
Ablest Solicitors Trading Co
Known Solicitors Pro
Smart Attorneys Pro
Counsel Trading Co
Learned Attorneys Spot
The Profound Litigator
Reduction division Tuition

Learn more about starting a lawyer training company:

Where to start?

-> How much does it cost to start a lawyer training company?
-> Pros and cons of a lawyer training company

Need inspiration?

-> Other lawyer training company success stories
-> Marketing ideas for a lawyer training company
-> Lawyer training company slogans

Other resources

-> Lawyer training company tips

Funny Lawyer Training Company Names

IndividualTuition
The Traditional
Lawer Lawyer
Experienced Attorney Group
Good Apply Spot
Self Fee
Reactive Practice
Brilliant
SelfTuition
The Competent Counsels
Prosperous Barrister Co
Attorneys Place
Instrumental Education Spot
Time Attorneys Group
The Profound Prosecutor
The Self Tutorship
NonLawyer
The Buddhist
The Greatest
Shrewd Prosecutor
Young Barrister Trading Co
Corporate Barrister
Prophylactic Practice
French Advocate Place
Past Practitioner
AmbitiousLawyer
OrdinaryPractice
Skilled Litigator Group
AccomplishedLawyer
Collier Lawyer
Greatest Litigator Pro
Expenses Co
The Honest
The Professional Barrister
The Experienced Litigator
Delicious Tuition
Attorneys Co
Shrewd Solicitor
Solicitors Pro
BusyLawyer
Outstanding Solicitors
Practise Trading Co
Attorneys Group
Ancient
Expensive Tutoring
Ablest Solicitors
Education Collective
The Non Advocate
Prominent Advocate
Enrollment Place
The Young Advocate
The Appointed Attorneys
Nominal
Irish Attorney
The Competent Solicitor
Capable Solicitors Spot
Celebrated Solicitors Group
Persistent Tuition
Connor Lawyer
Trained
SoundLawyer
Respectable Counsel Place
Senior Litigator Group
Educational
Old Attorneys Collective
Qualified Attorneys Place
Accomplished Counsels Co
Expensive Matriculation
Widespread
Legal Trading Co
School Place
QualifiedTuition
Careful
LearnedLawyer
Psychiatric Procedure
Smart
Christen Tuition
Corporate Solicitor
Television Tuition
Sound Prosecutor Collective
The Profound
Capable Barrister
Excellent Counsel Trading Co
Italian Prosecutor
Best
Gymnastics Practice
ConstitutionalLawyer
InternationalLawyer
2004 2005 Schooling Trading Co
Professional Solicitor Place
School Co
International
Drill Collective
Constitutional Solicitors
Private Pattern Co
Clever Solicitors Pro
Annual Expenses Trading Co
Time Tutorial
The Top Barrister
The Common Apply
The Ablest
Sound Apply
The Civil
Brilliant Prosecutor Pro
The Astute Barrister
Constitutional Attorney Pro
ProfessionalLawyer
Monthly
Effective Workout
Honest
Time Textbooks
Lawyered Lawyer
Active Apply Pro
International Litigator
Best Attorneys
Honest Barrister
The Respected Advocate
Trained

Cool lawyer training company name ideas

The Expert
Explorer Lawyer
Solicitor Trading Co
GoodLawyer
OfstateTuition
Monthly Enrollment Co
The Greatest
Educated
Respected Attorneys Co
Sound Apply
Italian Counsels Collective
Half
French Barrister
Best Counsel Spot
The Basic
Honest
Capable Barrister
Eminent Attorney
Good Legal Trading Co
HighTuition
ItalianLawyer
Advocate Group
Annual Expenses Trading Co
Great Advocate Collective
Constitutional Attorney Pro
The Ambitious
The Competent
The Current
Solicitors Co
Noted Counsels
The Traditional
Appointed
Best Legal
Busy Prosecutor
CulturalPractice
Famous Solicitor
The Prosperous Barrister
International Counsels Place
Attorney Pro
AccomplishedLawyer
School Collective
The Ordinary Pattern
Distinguished Prosecutor Pro
Brilliant Attorneys Spot
Instrumental Education Spot
The Partial
Corporate Solicitors Pro
Connor Lawyer
The Self Tutorship
The Common Apply
The Low
Learned Lawcourt
Sound Attorneys Group
Attorneys Spot
GreatLawyer
Outstanding
Father Lawyer
Good Counsels Collective
Experienced Counsel Spot
The Roman Solicitors
Prosperous Litigator Trading Co
Great Solicitor Collective
BestLawyer
Successful Solicitors Trading Co
Skilled Advocate Trading Co
The Appointed Attorney
Ancient Apply Collective
Carry Out Collective
The Senior Prosecutor
Learned Attorneys Spot
Good Attorneys Pro
Outstanding Counsel
Blackness Practice
Attracted Practice
The Nonresident Tutelage
Civil
Trotter Lawyer
Experienced Litigator
Education Pro
Clever Attorneys Co
YearlyTuition
The Ancient
The Known
Solicitor Spot
The Best
The Scientific Use
Good
Private Pattern Co
FemaleLawyer
HonestLawyer
Locker Lawyer
Rich Litigator
Appointed Barrister
Able Education
Constitutional Attorney Trading Co
The Private
Brawler Lawyer
Old Prosecutor
Experienced Attorney Group
AverageTuition
AbleLawyer
The Psychiatric
Prominent Prosecutor Group
Italian Litigator Co
Time Tutorial
Accomplished Prosecutor
Irish Attorney
Attorneys Co
Learned Lawman
The Young
International Counsel Place
Stopper Lawyer
Nominal
Counsels Collective
EnglishLawyer
Professional Do Trading Co
Corporate Attorney Group
Individual Academic Group

Unique lawyer training company name ideas

The Appointed Solicitor
The Face
Education Place
Respectable
The Day
Accomplished Solicitors Place
The Able
Prominent
Skilled Litigator Group
Lawyers Lawyer
Arisen Tuition
Counsel Trading Co
Shrewd Prosecutor
ExperiencedLawyer
Saucer Lawyer
Professional Procedures
Professional
Corporate Solicitor
Private Practicum
Litigator Place
Tuitions Tuition
Legal Co
The Individual
The Astute
Time
Psychiatric Practitioner
Education Spot
Tutelage Co
Television Tuition
Basic
Smart
Italian Prosecutor
The Constitutional
Legal Group
Crawler Lawyer
ShrewdLawyer
Known Litigator Pro
Time Attorneys
The 2004 2005
The Professional
The Italian Litigator
FormerLawyer
Profound Solicitors Spot
Qualified Solicitors
Senior
BuddhistPractice
Shrewd
Irish Counsels Place
Solicitor Pro
Practiced Practice
Irish Barrister
The Clever Attorneys
The Successful
Civil Litigator
Rich Counsel
ClinicalPractice
Conventional Pattern Collective
Employer Lawyer
Young Barrister Trading Co
GreatestLawyer
The Former
The Top Barrister
French Advocate Place
Ambitious
GoodPractice
Enrollment Place
The Great
Outstanding Litigator
Experienced Attorney Pro
The Routine
The Spiritual
Foyer Lawyer
ProfoundLawyer
Scottish
TrainedLawyer
Prosecutor Collective
Time Attorneys Co
The Excellent
Time Tutelage
Persistent Tuition
OldLawyer
Goner Lawyer
Top Legal Trading Co
Practice Session Pro
Able Prosecutor Trading Co
Caller Lawyer
The Smart Counsels
Factice Practice
Smaller Lawyer
Education Collective
The Appointed
Barrister Place
Solicitors Place
Retired Legal
Collision Tuition
Constitutional Solicitors
SuccessfulLawyer
Astute Litigator Group
Trained Solicitor
Private Practitioner
Counsels Place
Education Group
Time Counsel Trading Co
The Outstanding
Ablest Solicitors
Senior Litigator Group
Good Attorneys Group
Busy Advocate Co
State Education Group
Good Attorneys Place
Distinguished
Great Attorney Trading Co
Corporate
Costs School Group
Successful
Workout Place
The High Enrollment
Scholar Lawyer

Cute lawyer training company name ideas

Distracted Practice
Respectable Counsel
ProfessionalLawyer
The Civil
Learned Attorney Spot
Young Legal Trading Co
Attorneys Group
Learned Attorneys Co
Greatest Solicitors Spot
Wealthy Prosecutor Pro
Order Lawyer
Sawer Lawyer
The Vocal Tutoring
Rich Attorney Place
The Free
The Commercial Pattern
Educated Prosecutor
Prosperous
Customary
The Higher Schooling
Prophylactic Practice
Professional Principle
Good Exercise Spot
The Prominent Litigator
Qualified
Young Legal
Celebrated
The Honest
The Busy
Profound Advocate Place
The Net
Experienced Advocate Spot
Experienced Legal
Counsels Group
The Distinguished
Day
The Qualified
The Rich
The Smart Attorneys
Celebrated Solicitors Place
Monthly Matriculation
Young Solicitors Co
Ancient
The International Solicitor
Prosecutor Co
Professional Practitioner
Female Barrister
Honest Solicitor Collective
AblestLawyer
2004 2005 Schooling Trading Co
The Professional Counsels
SoundLawyer
Psychiatric Pattern
The Appointed Attorneys
Successful Prosecutor
Professional Practice Session
Solicitor Group
Sound
Famous Attorney
Widespread
Capable Prosecutor Spot
Respectable Legal
French Legal Pro
Town Advocate Co
Capable
Respected Solicitor
Soccer Lawyer
IndividualTuition
The Monthly
Former Counsel Group
Taller Lawyer
SmartLawyer
State
ProminentLawyer
Counsel Group
Year Tutoring Co
The Regular
Dollar Lawyer
The Corporate Barrister
Greatest
NominalTuition
Self Tutoring Group
Shrewd Attorneys Group
The Architectural Do
Retired Prosecutor Co
Learned Legist
Active Exercise Pro
Shrewd Solicitor
French
Astute Solicitors Group
Self Fee
Legal Spot
Accomplished Solicitor Group
Attractive Practice
Honor Lawyer
The Retired Solicitor
Wealthy Litigator Collective
BusyLawyer
Busy Solicitors
The Resident
Stiffen Tuition
Hotter Lawyer
Prosecutor Pro
The Daily Carry Out
Malice Practice
The Medical Use
Honest Attorneys Spot
The Irish
Famous Counsels
International Attorneys Pro
Standard
Water Lawyer
The Greatest Prosecutor
Solicitor Collective
HalfTuition
The Ablest
Educational
Litigator Co

Clever lawyer training company name ideas

Drill Collective
RespectedLawyer
Learned Litigator
Learned Lobbyist
The Costs
DistinguishedLawyer
AbleLawyer
Good Attorney Spot
FrenchLawyer
Advocate Spot
Trained
UniversalPractice
Learned Lawer
Unfair
Attorney Spot
BrilliantLawyer
Solicitor Co
Ambitious Solicitors Co
Professional Practise
Skilled
Past Practitioners
The Professional Counsel
ProfessionalPractice
International Litigator
The Qualified Solicitors
ScottishLawyer
Enrollment Spot
Contradiction Tuition
Time Tutor
The Young Counsels
The Professional Barrister
The Experienced Litigator
Prominent Solicitor
Higher Education Trading Co
Plastic Practice
Holler Lawyer
Profound Barrister Group
Advocate Pro
Learned Leguleian
Good Apply Spot
Collier Lawyer
Clever Advocate
YoungLawyer
ExpensesTuition
Brilliant Prosecutor Pro
Usual Use Group
Outstanding Solicitors
The Old
Top Barrister Co
CivilLawyer
OrdinaryPractice
Legal Trading Co
Reflective
Capable Attorney
The Experienced Counsel
The Senior
Potter Lawyer
The Widespread Do
Non Barrister Co
Learned Law
Universal
Monthly
NotedLawyer
Non Litigator Spot
Corporate Legal Spot
The Celebrated
Retired Prosecutor Pro
The Learned Litigator
Retired Litigator Collective
CorporateLawyer
ScientificPractice
Rich
Non Advocate
Past Physicians
Capable Solicitors Spot
The Bad
The Educated Barrister
Successful Advocate Trading Co
CelebratedLawyer
Barrister Spot
ConstitutionalLawyer
Rawer Lawyer
Non Advocate Trading Co
The Town
Time Litigator Place
RespectableLawyer
Psychiatric Physicians
Solicitors Group
Scottish Solicitor
The Constant
UnconsciousTuition
Counsels Trading Co
Sound Do Pro
The Respectable Litigator
The Profound Prosecutor
Religious Drill Pro
Lucrative
The Astute Barrister
VocalTuition
Fee Spot
Mattress Practice
NetTuition
The Instrumental
The Corporate
Do Trading Co
QualifiedTuition
Prominent Counsels Place
Italian
WealthyLawyer
Expensive
The Self
Time Taxes
Time Solicitor
Modest Tutorship Group
Town Prosecutor Collective
Best Counsel
Time Litigator Pro
Famous Counsel Group

Best lawyer training company name ideas

Constitutional Solicitor Collective
CompetentLawyer
Eminent
The Retired
Solicitors Collective
The Clever
The Roman
Careful
Great Advocate Co
Rocker Lawyer
Clever
Advocate Collective
Formal
Practise Pro
Litigator Collective
IrishLawyer
Striven Tuition
Self Tutoring
The Promising
Solicitors Trading Co
The Smart
Practise Co
International Attorney
The Corporate Counsels
Litigator Trading Co
Good Solicitor Trading Co
The Competent Counsels
Prominent Solicitor Pro
The Time Counsels
The Eminent Barrister
The Good
Routine Do
Respectable Counsel Place
Low School
Baller Lawyer
SkilledLawyer
ResidentTuition
Costs
Constitutional
Scientific Practice Session
Architectural Rehearse Trading Co
Capable Litigator Co
Lawter Lawyer
Legal Exercise Spot
Rescission Tuition
SoundPractice
Lawler Lawyer
Shrewd Barrister Trading Co
The Shrewd
Young Prosecutor
Trained
Trained Prosecutor Collective
Doctor Lawyer
AmbitiousLawyer
RoutinePractice
Past
Best Attorneys
Madness Practice
Wealthy
French Advocate Group
Rich Prosecutor Co
Former Attorney Trading Co
Commercial
2004 2005 Enrollment Trading Co
Young Counsel Collective
Schooling Pro
Solicitors Pro
Astute
Excellent Counsel Trading Co
Successful Rehearse
Known Counsels Collective
Destroyer Lawyer
The Postal Expenses
The Noted
Top
The Cost Academic
Famous
The Everyday
The Prominent
Effective Workout
Prosperous Legal Collective
Practise Trading Co
The General
Drill Group
The Experienced
Indecision Tuition
Able Counsel
The Surgical
The Known Legal
Able
The Buddhist
Past Practitioner
Time Textbooks
Parisian Tuition
Use Trading Co
Extra Education
Attorney Co
The Prosperous
Drill Trading Co
Chicken Tuition
Retired
EducatedLawyer
Christen Tuition
Do Spot
Palace Practice
Town Legal Group
KnownLawyer
Academic Academic Co
Delicious Tuition
Traditional Practise
Top Counsel
Accomplished Counsels Co
Enrollment Pro
Excellent
Actin Practice
Social Workout
English
Learned Prosecutor Place

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Lawyer Training Company:

Simple is always better

This means a few different things. Your lawyer training company name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your lawyer training company:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Lawyer Training Company: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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