130+ Last Chance Email Subject Lines (That Work!)

130+ Last Chance Email Subject Lines (That Work!)

If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.

Did you know that 33% of email recipients open emails because of an engaging subject line?

That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.

We've put together a list of 130+ last chance email subject lines (that work!).

Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.

Creative Email Subject Line Ideas

  • ISSUE #26: A match made in…?
  • Beacon — “48 hours left: 1 year of Beacon Unlimited for free”
  • The Terminator Is Coming To T&C 2020
  • “Don’t Get Left Behind: The # Most Effective ___ Tactics”
  • [SWIPE] Our 2020 Holiday Marketing Plan
  • REMINDER: $1000 Off T&C tickets gone at midnight
  • “Your ___ plan goes bye-bye at midnight…”
  • PayPal – Theodore — “Last days! Enter for a chance to win a $10k getaway”
  • [LAST CHANCE] 68% off sale ends today
  • A note to our community
  • “Should I stay or should I go?”
  • 5-day marketing challenge (starts today)
  • Will you also 2x your business at T&C?
  • Our Greatest Hits of Copywriting
  • CLOSING down soon?
  • Free access expiring SOON
  • READ: Our 11 Copywriting Book Recommendations
  • %FIRSTNAME% – Last day to SAVE
  • Hotwire Exclusive — “Members can rent a car for less today only!”
  • “Weekend Only: Get this …”
  • SWIPE: 15 tools & templates for video ads that SELL
  • Stop it.
  • 1.4 billion views?
  • Level up your marketing IRL
  • (Miss Selfridge) —“Stop EVERYTHING! Up to 50% off ALL Dresses 🚨👗”
  • “The timer’s going off on your cart!”
  • How DM nearly TRIPLED its open rates
  • “Last chance: ___ closes tonight (no exceptions)”
  • I’m getting rid of my 11 mastery courses TONIGHT
  • Guess — “Tonight only: A denim lover’s dream”
  • [LIMITED TIME] The $7 plan for Facebook ads that convert
  • [T&C2020 KEYNOTE] Marcus Lemonis!
  • READ: 100 Books Every Marketer Should Read
  • VioletGrey — “Get Them Before They’re Gone…”
  • Lab is now free through the end of March
  • [CLOSING SOON] $7 for my Sales Boosting Bullets Playbook
  • Smartest investment ever?
  • BundleStars — “Pay $1.99 for a New Bundle of 6 STEAM Games (48 HOURS ONLY!)”
  • JetBlue — “You’re missing out on points.”
  • STOP blogging. Start splintering.
  • “Are you coming?”
  • Really…really!!
  • Are you losing ground to competitors?
  • [GRAPH] Ready for your sales to look like this?
  • Email Newsletter Workshop closing tonight?
  • The item on your wishlist is almost sold out!
  • 10 things every marketer should know
  • %FIRSTNAME% – Don’t Miss Out!
  • Get them before they’re gone.
  • %FIRSTNAME% – Your 8-Step Email Conversion Templates are waiting…
  • You gotta see this, %FIRSTNAME%
  • SUMO — “Last call: Sumo Pro Account closes in 3 hours”
  • Free Training: 2x Your Sales In 6 Months?
  • Too many good ideas? STOP.
  • T&C Summit —“⏰[Last Chance] Claim 109 Tactical Sessions”
  • Issue #40: pick 3…
  • The CRAZIEST marketing statistic I’ve ever heard
  • The napkin that cleaned up a $248k mess
  • Blinkist — “Last chance! Save on 4 months when you subscribe now”
  • [VIDEO] Want help selling your “boring” product?
  • WEEKEND ONLY] Get this NOW before it’s gone…”
  • Let’s work on your marketing…together!
  • You’ll be paying $700 more on Friday
  • I’m closing the doors…
  • Insider #51: our glossiest issue yet
  • Vacation, all we ever wanted
  • “Last Day To See What This Mystery Email Is All About”
  • Adobe Systems — “Ending soon: Save 40% on Creative Cloud”
  • This REALLY ticks me off
  • The “Post-COVID” reboot?
  • New workshop turns your email list into an
  • [CLOSING] No time to write sales emails?
  • Are you skipping T&C 2020?
  • “[URGENT] You’ve got ONE DAY to watch this…”
  • YOU a certified marketing specialist? (FOR FREE??)
  • got 39 bucks?
  • No marketer should miss this…
  • HATE writing your own emails?
  • {insert name}, Earn double ___ today only”
  • [X% off]- Limited Time Only
  • “ Your private invitation expires tomorrow night”
  • Bad news
  • Digital Marketer —“[URGENT] You’ve got ONE DAY to watch this…”
  • $55 today, $997 tomorrow
  • Get Lab FREE (No Trial, No Credit Card, No Upsell)
  • 73% OFF gone in 3…2…1…
  • Our sales offer ends today. It’s your last chance!
  • Almost gone!
  • “Tonight Only: Get this NOW before it’s gone…”
  • It’s your last chance to get [product].
  • %FIRSTNAME%’s (less than) 10-hour warning
  • Only [X] hours left!
  • Stop binge watching our trainings!
  • Instapage — “[LAST DAY] Save $600/year on Instapage”.
  • [FLASH SALE] The 1-Minute Video Ad Playbook
  • whoops!
  • [Low Ticket Alert] T&C 2020 “Early Bird” Tickets Almost GONE
  • The lowest price EVER for Copywriting Mastery
  • no such thing as a “failed” video ad?
  • [GRAPHIC] Lessons from Quarantine
  • why your email open rates are slipping…
  • H&M Fashion News — “Today only! 20% off basics”
  • People really hate THIS
  • 2-3x you email open rates?
  • It’s like 7 conferences in 1
  • Feeling or ?
  • [READ] How we’re going back to “business as usual”…
  • How to slip past your prospect’s “promo-dar”
  • Last chance to try Lab for FREE!
  • You’re about to miss out…
  • open rates in the toilet? (we’ve been there)
  • 60 seconds to sales?
  • “Email subscriber exclusive: {insert product name} sale is here.”
  • (Ctrl)+C & (Ctrl) + V
  • 95% of product launches fail, says Harvard (here’s why)
  • “[WEEKEND ONLY] Get this NOW before it’s gone…”
  • “You’re Missing out on ___”
  • [EMAIL MARKETERS] Build a Sequence that Primes & Converts Subscribers
  • “THIS Disappears at Midnight”
  • RSVP: Free training this time tomorrow?
  • You are running out of time…
  • “Tonight only: A ___ lover’s dream”
  • Buy now or you’re going to miss out
  • ICYMI – your refund
  • Email Newsletter Workshop closing soon?
  • [VIDEO] My full Traffic & Conversion Summit 2019 Keynote
  • Stop binge watching our trainings!
  • Sales are slipping through your fingers
  • We found “hidden pots of cash” in your business
  • “Last Day to Get…”

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

  • Spark interest and curiosity
  • A clear and urgent call to action
  • An offer/intriguing discount
  • Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
  • Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples


Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:


4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"


If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 130+ last chance email subject lines (that work!).

Pat Walls,  Founder of Starter Story

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