How Four Founders Bootstrapped a Notification Platform to $5M+ ARR
February 28th, 2025
Founded By
Vivek Khandelwal
Monthly Revenue
$417K
Starting Costs
$120K
Founders
4
Employees
60 (est.)
Profitable
Yes
Year Started
2016
Customer
B2B
Founded By
Vivek Khandelwal
Monthly Revenue
$417K
Starting Costs
$120K
Founders
4
Employees
60 (est.)
Profitable
Yes
Year Started
2016
Customer
B2B
Who is Vivek Khandelwal?
iZooto was co-founded by Vivek Khandelwal and Neel Kothari, who previously worked together at Voicetap. Vivek, passionate about mobile technology and marketing, leads iZooto's marketing operations, while Neel handles sales and account management; both bring extensive experience from their entrepreneurial ventures in India.
What problem does iZooto solve?
iZooto tackles the problem of media publishers and retailers relying heavily on giants like Google and Facebook for audience engagement and communication by offering a platform that uses web push notifications to directly reach and engage their audience faster, reducing costs and dependency.
How did Vivek come up with the idea for iZooto?
Vivek and Neel developed the idea for...
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Disclaimer:
The initial draft of this article was compiled by the Starter Story team based on publicly available interviews, podcasts, and other content from the founder.
See the sources we used
here.
17 Jul 2023—Data-backed & actionable insights directly from the best B2B SaaS founders. Hi there! I’m Upendra Varma. I am an ex-SaaS founder. From my own journey, I’ve realised there's lot of…
08 Nov 2020—Passionate about mobile and technology, Vivek leads the Marketing and Customer Operations at Datability. At Datability, they are building iZooto - an owned audience marketing platf…
11 Jul 2022—There are 2 ways to build a startup - one is through cash burn and the other is by bootstrapping it- the harder but sustainable way. This episode is a masterclass in building a sta…
26 May 2020—In this episode, we discuss how iZooto was able to gain early momentum and validate their offering. We also discuss the key tactics and strategies as they scaled their business to …
25 Sep 2020—Vivek and Neel met while working on Voicetap. In 2016, they started iZooto to help any company with a domain name to engage with their visitors.
Today iZooto delivers 60Bn notif…
More Business Ideas Like This
About
iZooto
Monthly Revenue
$417K
Startup Costs
$120K
Profitable
Yes
Founders
4
Employees
60
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