185+ Best Invitation Email Subject Lines [2024]

Updated: January 20th, 2022

If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.

Did you know that 33% of email recipients open emails because of an engaging subject line?

That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.

We've put together a list of 185+ best invitation email subject lines [2024].

Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.

Creative Email Subject Line Ideas

  • “Announcing {event name}”
  • Thanks for registering
  • The full BVE 2018 Seminar Programme is LIVE
  • This session on [topic] will have your LinkedIn circles talking
  • west elm: 💡 THIS SALE IS LIT 💡 20% off all lighting
  • Find out all the speaker’s secrets.
  • Grab your VIP tickets to watch [Performer Name]
  • Hello, Peter. Welcome to the list.
  • Welcome, Michael! Your first round of weekly quotes is here.
  • You’re about to miss [Event Name]! Get your tickets before they sell out
  • Hi ( name), your invitation is here ( name of the event)
  • Ticket sale now on. Book your ticket now only
  • Last minute to book your tickets
  • Don’t miss out the 6th Event Management conference.
  • Ready to know the latest seasonal trends?
  • “Our annual 2019 meeting”
  • “Let’s meet at {event name}”
  • Welcome! You’re now part of the club.
  • Welcome! Let’s get right to it.
  • Snowe: URGENT: Need by EOD 😉
  • We’re happy to have you
  • Join me this week for free workshop to enhance your communication skills
  • You deserve the best, John.
  • Don’t miss out event for December month
  • Tune In: Speaker Nancy Pelosi at The Wing!
  • “The {event name} programme is live”
  • Follow up for marketing plan
  • Your Instagram feed will be full of this in [Month]
  • Register for this upcoming December 26th Webinar
  • Watford vs Saints: Your preview ⚽️
  • See? Yummy! Already want to open 🙂 True magic!
  • Largest [Event Type] in [Geographic Location]: [Event Name]
  • Exclusive ticket price just for [Recipient Name]
  • west elm: Ho Ho HURRY. There’s 20% off Christmas decorations ⛄
  • Moo: This sale’s too BIG for subject li–
  • “What’s new at {event name}”
  • Miss Selfridge: Stop EVERYTHING! Up to 50% off ALL Dresses 🚨👗
  • “The {event name} is back!”
  • You made the list. Enjoy your discount code.
  • Here is the marketing budget template that we have discussed
  • You are invited for this great event. Your gift card is expiring
  • You’re awesome for attending [Event Name]
  • Meet the speakers at [Event Name]!
  • Get in-person support at Shopify in LA
  • Start packing
  • “See how you can {verb+adj} at {event name}”
  • Learn and lunch: What to know about the estate planning
  • Christmas Party 2016
  • We’re here to help you get started.
  • [Event Name] is almost sold out. Get your tickets now!
  • “See you in {month}”
  • Exclusive ticket price just for you
  • Early Bird ENDS Dec. 31st!
  • Do you want to boost your sales? Invited for the free workshop
  • Don’t miss out this football event
  • Mark your calendar
  • Welcome to [your brand name], Jane!
  • Can’t wait for tomorrow! Enroll today itself
  • Free Workshop: Winning Marketing Strategies
  • You’re in, let’s begin!
  • Don’t miss out for this month
  • Workshop reminder: How to approach recruiters. Cordially invited
  • Dont Miss Out: 5th Events Management Conference
  • Welcome to (your brand name)! Let’s get started.
  • Last chance: Book your early tickets now
  • Welcome to [your company name]. Are you ready to step up?
  • The outreach marketing virtual summit registration ending today
  • Dollar Shave Club: Save money. Don’t leave the couch.
  • Don’t miss out this soccer evening with us
  • Meet with the renowned speakers
  • Free workshop: intro to Salesforce
  • [Year] lineup at [Event Name], featuring [Performer Name]!
  • It’s official. You’re now an exclusive member!
  • You are about to miss ( name of the event)
  • “Get ready for {event name}”
  • Aerie: 50% off a bra that feels good. It’s REAL.
  • L’Occitane: Beauty You’ve Had Your 👀 on, Now with $20 OFF!
  • You are invited to Future of email marketing summit
  • Save up to 30 percent on tickets
  • “Private invite”
  • It’s Here — Our Full Loupe Conference Lineup
  • Welcome to [your brand name], neighbor
  • 25 percent off on Tickets
  • Free workshop to master CRM tool
  • Torrid: BOGO free clearance is over in 5…4…3…
  • THE ICONIC: The sale’s on SALE! 😱
  • As promised. Charity sponsorship information
  • Join us! A festive workshop @ Hideaway Boston
  • Global growth marketing conference 2019
  • Upcoming shows near Greenville: Aziz Ansari, East Forest and more
  • This event will have your LinkedIn circles talking
  • Join and meet with all the major influencers
  • Reserve your spot for free workshop
  • Don’t miss out the chance to meet with your favorite cricketer.
  • United by Blue: This is Not a Sale. It’s a Celebration.
  • Hi [Name], free [Date]? Join us at [Event Name]!
  • Just few workshops seats left
  • See you in Denver next month? ⛰
  • Livefront Open House + Augmented Reality Demo
  • Don’t miss [Keynote] on [Date] at [Event Name]!
  • Join us today for international educational seminar
  • You are invited to International summit
  • Violet Grey: There’s Still Time To Save On These Exclusives
  • You’re in! Your exclusive discount code is here.
  • You’re family now. Introductions are in order.
  • Take this survey and help us improve [Event Name]
  • We’re glad you decided to be here
  • “{event name}, Are you ready?”
  • Registration is now open for Next ’19.
  • Your Instagram feed will be full
  • Have you not booked tickets? But why?
  • Almost sold out
  • GDPR: Are You Ready…? The Countdown Begins!
  • Hi [Name], it’s here: [Event Name + Year]
  • Last chance to see your favorite actor
  • Your Instagram feed will be full for this month
  • “Coming to a city near you”
  • Urban Outfitters: Clock’s ticking ⏲ 50% OFF 500+ items
  • Another International event in your city
  • Thank you for joining our club
  • Thursday: Yappy hour 7 PM at the karol Bagh
  • Don’t forget to use your coupon on this occasion
  • “An exclusive offer for you”
  • We’re glad you’re here, Alicia!
  • All the shows. All week. All free.
  • Free workshop on winning marketing strategies
  • “Coming soon “
  • Get on the road toc ode. Free class this Sunday
  • Proven: bye, bye, bye
  • What did you think of [Event Name]? We’d love to know!
  • Curious about our world? Welcome to [your brand name]!
  • Inbound sales training today
  • Smiles Davis, you’ve been invited.
  • Get your free early bird pass from here
  • “Turn in on {date}”
  • Tuesday: English speaking club 5 PM at the Golden Park
  • Click here to reserve your spot
  • You’re Invited to Gummi Bears` Party
  • Hollister: Your favorite jeans are 20% off 🙌
  • Are you interested in opportunities?
  • Please join us
  • Last chance to see [Speaker/Performer] live at [Event Name]!
  • ThinkGeek: Buy One Get One Free OR ELSE
  • “See who’s speaking at {event name} “
  • “Don’t miss out {event name}”
  • The advanced digital marketing summit
  • Grab your VIP ticket and watch the official
  • Reminder: Live Q&A starts soon
  • Just a reminder to join us
  • “The countdown is on!”
  • Gather for huge gathering on Christmas carnival
  • Following you up for the Small business Expo
  • Monday: English Speaking Club 7PM at the Golden Park
  • All the Dreamforce excitement is coming right to you.
  • “{event name} passes are here!”
  • It’s not too late—Google Science Fair is still taking ideas!
  • Largest agricultural expo in New Delhi. Duly invited
  • Countdown to Synapse: last week to save on tickets
  • The Spinsterz: It’s there and then it’s GONE. POOF. 💥
  • Tarte: say goodbye to your exclusive 20% offer
  • “All the shows”
  • Time is running out
  • Bit Bash Tickets On Sale In 2 Days ?
  • Have a 1-on1- with ( name of the speaker)
  • Secure your spots
  • Registration is now open
  • “The {event name} excitement is coming for you”
  • Kate Spade: open to see our top picks of sale
  • ?️ Save the Date! Graduate Exhibition in December
  • Only 23 tickets are available
  • What are you waiting for?
  • Don’t miss the chance
  • You’re now part of the [your brand name] crowd.
  • Don’t miss out: [Event Name]
  • [Last Call] Zoom Webinar Basics
  • You are invited
  • Save the Date… literally [Video]
  • Conference tickets sold out
  • Third Love: Don’t miss out on 30% off!
  • ( name of the event) tickets are almost sold out.
  • Meetups this week with: Marketing Technologists, Web Developers
  • Have you booked a hotel?
  • You are invited to start up success breakfast
  • Special, early bird offer for our fans!
  • You are invited for Gummi Bears party

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

  • Spark interest and curiosity
  • A clear and urgent call to action
  • An offer/intriguing discount
  • Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
  • Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples


Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:


4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"


If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 185+ best invitation email subject lines [2024].

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.