185+ Best Invitation Email Subject Lines [2024]

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Updated: January 20th, 2022

If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.

Did you know that 33% of email recipients open emails because of an engaging subject line?

That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.

We've put together a list of 185+ best invitation email subject lines [2024].

Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.

Creative Email Subject Line Ideas

“Announcing {event name}”
Thanks for registering
The full BVE 2018 Seminar Programme is LIVE
This session on [topic] will have your LinkedIn circles talking
west elm: 💡 THIS SALE IS LIT 💡 20% off all lighting
Find out all the speaker’s secrets.
Grab your VIP tickets to watch [Performer Name]
Hello, Peter. Welcome to the list.
Welcome, Michael! Your first round of weekly quotes is here.
You’re about to miss [Event Name]! Get your tickets before they sell out
Hi ( name), your invitation is here ( name of the event)
Ticket sale now on. Book your ticket now only
Last minute to book your tickets
Don’t miss out the 6th Event Management conference.
Ready to know the latest seasonal trends?
“Our annual 2019 meeting”
“Let’s meet at {event name}”
Welcome! You’re now part of the club.
Welcome! Let’s get right to it.
Snowe: URGENT: Need by EOD 😉
We’re happy to have you
Join me this week for free workshop to enhance your communication skills
You deserve the best, John.
Don’t miss out event for December month
Tune In: Speaker Nancy Pelosi at The Wing!
“The {event name} programme is live”
Follow up for marketing plan
Your Instagram feed will be full of this in [Month]
Register for this upcoming December 26th Webinar
Watford vs Saints: Your preview ⚽️
See? Yummy! Already want to open 🙂 True magic!
Largest [Event Type] in [Geographic Location]: [Event Name]
Exclusive ticket price just for [Recipient Name]
west elm: Ho Ho HURRY. There’s 20% off Christmas decorations ⛄
Moo: This sale’s too BIG for subject li–
“What’s new at {event name}”
Miss Selfridge: Stop EVERYTHING! Up to 50% off ALL Dresses 🚨👗
“The {event name} is back!”
You made the list. Enjoy your discount code.
Here is the marketing budget template that we have discussed
You are invited for this great event. Your gift card is expiring
You’re awesome for attending [Event Name]
Meet the speakers at [Event Name]!
Get in-person support at Shopify in LA
Start packing
“See how you can {verb+adj} at {event name}”
Learn and lunch: What to know about the estate planning
Christmas Party 2016
We’re here to help you get started.
[Event Name] is almost sold out. Get your tickets now!
“See you in {month}”
Exclusive ticket price just for you
Early Bird ENDS Dec. 31st!
Do you want to boost your sales? Invited for the free workshop
Don’t miss out this football event
Mark your calendar
Welcome to [your brand name], Jane!
Can’t wait for tomorrow! Enroll today itself
Free Workshop: Winning Marketing Strategies
You’re in, let’s begin!
Don’t miss out for this month
Workshop reminder: How to approach recruiters. Cordially invited
Dont Miss Out: 5th Events Management Conference
Welcome to (your brand name)! Let’s get started.
Last chance: Book your early tickets now
Welcome to [your company name]. Are you ready to step up?
The outreach marketing virtual summit registration ending today
Dollar Shave Club: Save money. Don’t leave the couch.
Don’t miss out this soccer evening with us
Meet with the renowned speakers
Free workshop: intro to Salesforce
[Year] lineup at [Event Name], featuring [Performer Name]!
It’s official. You’re now an exclusive member!
You are about to miss ( name of the event)
“Get ready for {event name}”
Aerie: 50% off a bra that feels good. It’s REAL.
L’Occitane: Beauty You’ve Had Your 👀 on, Now with $20 OFF!
You are invited to Future of email marketing summit
Save up to 30 percent on tickets
“Private invite”
It’s Here — Our Full Loupe Conference Lineup
Welcome to [your brand name], neighbor
25 percent off on Tickets
Free workshop to master CRM tool
Torrid: BOGO free clearance is over in 5…4…3…
THE ICONIC: The sale’s on SALE! 😱
As promised. Charity sponsorship information
Join us! A festive workshop @ Hideaway Boston
Global growth marketing conference 2019
Upcoming shows near Greenville: Aziz Ansari, East Forest and more
This event will have your LinkedIn circles talking
Join and meet with all the major influencers
Reserve your spot for free workshop
Don’t miss out the chance to meet with your favorite cricketer.
United by Blue: This is Not a Sale. It’s a Celebration.
Hi [Name], free [Date]? Join us at [Event Name]!
Just few workshops seats left
See you in Denver next month? ⛰
Livefront Open House + Augmented Reality Demo
Don’t miss [Keynote] on [Date] at [Event Name]!
Join us today for international educational seminar
You are invited to International summit
Violet Grey: There’s Still Time To Save On These Exclusives
You’re in! Your exclusive discount code is here.
You’re family now. Introductions are in order.
Take this survey and help us improve [Event Name]
We’re glad you decided to be here
“{event name}, Are you ready?”
Registration is now open for Next ’19.
Your Instagram feed will be full
Have you not booked tickets? But why?
Almost sold out
GDPR: Are You Ready…? The Countdown Begins!
Hi [Name], it’s here: [Event Name + Year]
Last chance to see your favorite actor
Your Instagram feed will be full for this month
“Coming to a city near you”
Urban Outfitters: Clock’s ticking ⏲ 50% OFF 500+ items
Another International event in your city
Thank you for joining our club
Thursday: Yappy hour 7 PM at the karol Bagh
Don’t forget to use your coupon on this occasion
“An exclusive offer for you”
We’re glad you’re here, Alicia!
All the shows. All week. All free.
Free workshop on winning marketing strategies
“Coming soon “
Get on the road toc ode. Free class this Sunday
Proven: bye, bye, bye
What did you think of [Event Name]? We’d love to know!
Curious about our world? Welcome to [your brand name]!
Inbound sales training today
Smiles Davis, you’ve been invited.
Get your free early bird pass from here
“Turn in on {date}”
Tuesday: English speaking club 5 PM at the Golden Park
Click here to reserve your spot
You’re Invited to Gummi Bears` Party
Hollister: Your favorite jeans are 20% off 🙌
Are you interested in opportunities?
Please join us
Last chance to see [Speaker/Performer] live at [Event Name]!
ThinkGeek: Buy One Get One Free OR ELSE
“See who’s speaking at {event name} “
“Don’t miss out {event name}”
The advanced digital marketing summit
Grab your VIP ticket and watch the official
Reminder: Live Q&A starts soon
Just a reminder to join us
“The countdown is on!”
Gather for huge gathering on Christmas carnival
Following you up for the Small business Expo
Monday: English Speaking Club 7PM at the Golden Park
All the Dreamforce excitement is coming right to you.
“{event name} passes are here!”
It’s not too late—Google Science Fair is still taking ideas!
Largest agricultural expo in New Delhi. Duly invited
Countdown to Synapse: last week to save on tickets
The Spinsterz: It’s there and then it’s GONE. POOF. 💥
Tarte: say goodbye to your exclusive 20% offer
“All the shows”
Time is running out
Bit Bash Tickets On Sale In 2 Days ?
Have a 1-on1- with ( name of the speaker)
Secure your spots
Registration is now open
“The {event name} excitement is coming for you”
Kate Spade: open to see our top picks of sale
?️ Save the Date! Graduate Exhibition in December
Only 23 tickets are available
What are you waiting for?
Don’t miss the chance
You’re now part of the [your brand name] crowd.
Don’t miss out: [Event Name]
[Last Call] Zoom Webinar Basics
You are invited
Save the Date… literally [Video]
Conference tickets sold out
Third Love: Don’t miss out on 30% off!
( name of the event) tickets are almost sold out.
Meetups this week with: Marketing Technologists, Web Developers
Have you booked a hotel?
You are invited to start up success breakfast
Special, early bird offer for our fans!
You are invited for Gummi Bears party

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

Spark interest and curiosity
A clear and urgent call to action
An offer/intriguing discount
Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples

Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:

4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"

Conclusion

If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 185+ best invitation email subject lines [2024].

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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